System for collecting marketing information
First Claim
1. A system for collecting marketing information enabling a product provider to gather marketing information and offer incentives for the marketing information, comprising:
- information storage media, with a product, storing at least product identification (ID) information identifying the product;
a retail terminal comprising an information writer for writing read-permission information in the information storage media at a time of checkout so as to allow the product ID information to be read; and
a product provider server comprising;
a customer information receiver for receiving the product ID information read from the information storage media and customer information on a customer purchasing the product from a customer terminal of the customer; and
an information management unit for storing the product ID information received and the customer information received in a relational structure and for managing a provision status of incentives offered to the customer who provided the product ID information and the customer information.
1 Assignment
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Accused Products
Abstract
A system for collecting marketing information enables manufacturers to efficiently gather marketing information and provide incentives to customers for the information. A retail store writes read-permission information in information storage media of a product at the time of checkout (step S2). A customer reads product identification information from the information storage media of a purchased product on condition that the information storage media stores the read-permission information (step S3). The customer transmits the product identification information and his/her customer information from a customer terminal (step S4). A manufacturer server receives the product identification information and the customer information from the customer terminal (step S5) and stores them in a relational structure, and also manages the provision status of incentives offered to the customer providing the information.
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Citations
17 Claims
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1. A system for collecting marketing information enabling a product provider to gather marketing information and offer incentives for the marketing information, comprising:
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information storage media, with a product, storing at least product identification (ID) information identifying the product;
a retail terminal comprising an information writer for writing read-permission information in the information storage media at a time of checkout so as to allow the product ID information to be read; and
a product provider server comprising;
a customer information receiver for receiving the product ID information read from the information storage media and customer information on a customer purchasing the product from a customer terminal of the customer; and
an information management unit for storing the product ID information received and the customer information received in a relational structure and for managing a provision status of incentives offered to the customer who provided the product ID information and the customer information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for collecting marketing information enabling a product provider to gather marketing information and offer incentives for the marketing information, comprising:
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information storage media, with a product, storing at least product identification (ID) information identifying the product;
a retail terminal comprising;
an information reader for reading the information from the information storage media; and
an ID information transmitter for transmitting the product ID information at a time of checkout; and
a product provider server comprising;
an ID information receiver for receiving the product ID information from the retail terminal;
a customer information receiver for receiving the product ID information read from the information storage media and customer information on a customer purchasing the product from a customer terminal of the customer;
a sales recognition unit for identifying the product ID information and the customer information received from the customer terminal as valid information when a same product ID information has arrived from the retail terminal, and allowing provision of an incentive to the customer; and
an information management unit for storing the product ID information and the customer information from the customer terminal in a relational structure and managing a provision status of incentives offered to the customer, depending on recognition of the sales recognition unit. - View Dependent Claims (10, 11, 12)
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13. A system for collecting marketing information enabling a product provider to gather marketing information and offer incentives for the marketing information, comprising:
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information storage media, with a product, storing at least product identification (ID) information identifying the product;
a retail terminal comprising;
a first information reader for reading the information from the information storage media; and
an ID information transmitter for transmitting the product ID information read from the information storage media at a time of checkout;
a product provider server comprising;
a customer information receiver for receiving the product ID information which is identically obtained from both the retail terminal and the information storage media, and customer information on a customer purchasing the product, from a customer terminal of the customer; and
an information management unit for storing the product ID information received and the customer information received in a relational structure, and for managing a provision status of incentives offered to the customer.
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14. An information processing terminal for transmitting marketing information to a product provider after purchase of a product, comprising:
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an information reader for reading information from information storage media of the product, which unit stores at least product identification (ID) information identifying the product; and
an information transmitter for transmitting the product ID information together with customer information on a customer purchasing the product, to a server of the product provider. - View Dependent Claims (15, 16, 17)
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Specification