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System for collecting marketing information

  • US 20040181450A1
  • Filed: 02/24/2004
  • Published: 09/16/2004
  • Est. Priority Date: 03/14/2003
  • Status: Abandoned Application
First Claim
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1. A system for collecting marketing information enabling a product provider to gather marketing information and offer incentives for the marketing information, comprising:

  • information storage media, with a product, storing at least product identification (ID) information identifying the product;

    a retail terminal comprising an information writer for writing read-permission information in the information storage media at a time of checkout so as to allow the product ID information to be read; and

    a product provider server comprising;

    a customer information receiver for receiving the product ID information read from the information storage media and customer information on a customer purchasing the product from a customer terminal of the customer; and

    an information management unit for storing the product ID information received and the customer information received in a relational structure and for managing a provision status of incentives offered to the customer who provided the product ID information and the customer information.

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