Apparatus and method for initiating remote content delivery by local user identification
First Claim
1. An interactive communications system for use in conveying information to a selected user having a communications-user-receipt address stored with respective other communications-user-receipt addresses for other users, the interactive communications system comprising:
- a user-communications device including user identification (ID) data stored therein and being adapted to communicate the user ID data for the selected user;
a merchant-media arrangement having at least one merchant-media ID code and being adapted to receive and process the user ID data by sending a merchant-information-request signal that includes data representative of the merchant-media ID code and the user ID data; and
a data processing arrangement adapted to access, in response to receiving the merchant-information-request signal, stored merchant information corresponding to the merchant-media ID code and a stored communications-user-receipt address corresponding to the user ID data, and to send the accessed merchant information to the accessed communications-user-receipt address of the selected user.
1 Assignment
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Accused Products
Abstract
Merchant-media information is communicated to a selected user in response to a user identification (ID) being presented at a media location. According to one example embodiment, a user presents an ID tag to an ID tag reader at a merchant-media arrangement (e.g., a billboard, display screen, audio speaker or advertisement) having a media content ID. The ID tag communicates a user ID to the ID tag reader, and an information request signal including data representing the user ID and the media content ID is sent to a remote server. The remote server uses the user ID and the media content ID to send media content information (e.g., product data, a discount voucher, etc.) to a user address. With this approach, users can request and/or receive information at a point-of-use media display.
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Citations
49 Claims
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1. An interactive communications system for use in conveying information to a selected user having a communications-user-receipt address stored with respective other communications-user-receipt addresses for other users, the interactive communications system comprising:
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a user-communications device including user identification (ID) data stored therein and being adapted to communicate the user ID data for the selected user;
a merchant-media arrangement having at least one merchant-media ID code and being adapted to receive and process the user ID data by sending a merchant-information-request signal that includes data representative of the merchant-media ID code and the user ID data; and
a data processing arrangement adapted to access, in response to receiving the merchant-information-request signal, stored merchant information corresponding to the merchant-media ID code and a stored communications-user-receipt address corresponding to the user ID data, and to send the accessed merchant information to the accessed communications-user-receipt address of the selected user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. An interactive communications system for use in conveying information to a selected user, the interactive communications system comprising:
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a wireless-communications device including user identification (ID) data stored therein and being adapted to transmit the user identification (ID) data;
a merchant-media arrangement having at least one merchant-media ID code and being adapted to receive and process the user ID data by sending a merchant-information-request signal that includes data representative of the merchant-media ID code and the user ID data;
a first memory storing respective predetermined communications-user-receipt addresses for selected users;
a second memory storing merchant information for the merchant-media ID code; and
a data processing arrangement adapted to receive the merchant-information-request signal and to access the first and second memories, and in response to the merchant-information request signal including data representative of user ID data that corresponds to one of the selected users, adapted to send the stored merchant information to the predetermined communications-user-receipt address of the one of the selected users. - View Dependent Claims (29, 30, 31, 32, 33)
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34. For use with an interactive communications system having a data processing arrangement that stores respective communications-user-receipt addresses for selected user IDs and sends selectable merchant information to selectable communications-user-receipt addresses, a merchant-media arrangement comprising:
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a display media for displaying information available from a merchant;
a receiver adapted to wirelessly receive user identification (ID) data from a user communications device;
a memory adapted to store at least one merchant-media ID code that identifies media displayed at the merchant-media arrangement; and
a wireless transmitter adapted to wirelessly send a merchant-information-request signal that includes data representative of the merchant-media ID code and user ID data received by the receiver, the merchant-information-request signal indicating to the interactive communications system a selected communications-user-receipt address as a function of the user ID data and indicating selected merchant information for sending to the selected communications-user-receipt address as a function of the stored merchant-media ID code. - View Dependent Claims (35, 36, 37, 38, 39, 40)
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41. For use with an interactive communications system that stores respective communications-user-receipt addresses for selected users, a method of conveying information to one of the selected users, the method comprising:
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wirelessly communicating user identification (ID) data for the one selected user to a merchant-media arrangement having at least one merchant-media ID code;
sending a merchant-information-request signal that includes data representative of the merchant-media ID code and the user ID data from the merchant media arrangement; and
at a data processing arrangement, receiving the merchant-information-request signal and, in response thereto, accessing stored merchant information that corresponds to the merchant-media ID code and sending the stored merchant information to a communications-user-receipt address that corresponds to the user ID data. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49)
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Specification