Method and system for advertising over a data network
First Claim
Patent Images
1. A method for advertising, comprising:
- receiving, by a content distributor over a network, one or more constraints related to performance of an advertisement;
determining an estimated price for the advertisement based on estimated statistics computed with respect to one or more target users selected based on the one or more constraints; and
sending, over the network, the estimated price and the estimated statistics, wherein the one or more constraints define desired characteristics of the one or more target users to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is delivered to the one or more target users.
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Abstract
A method and system for statistics-based individualized advertising over a network in which an advertiser provides to a content distributor one or more constraints defining the characteristics of desired target users and the manner by which the advertisement is to be delivered. The content distributor determines an estimated price based on statistics computed based on target users selected and the advertising periods allocated based on the constraints and individualized content delivery.
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Citations
108 Claims
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1. A method for advertising, comprising:
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receiving, by a content distributor over a network, one or more constraints related to performance of an advertisement;
determining an estimated price for the advertisement based on estimated statistics computed with respect to one or more target users selected based on the one or more constraints; and
sending, over the network, the estimated price and the estimated statistics, wherein the one or more constraints define desired characteristics of the one or more target users to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is delivered to the one or more target users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 39, 40, 41, 42)
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29. A method for an advertiser, comprising:
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receiving, over a network, an estimated price and estimated statistics related to deliver an advertisement to one or more target users or target reception locations;
placing an order, based on the estimated price and the estimated statistics, for delivering the advertisement to the one or more target users or reception locations, wherein the one or more target users or reception locations are determined according to one or more constraints which define;
desired characteristics of the one or more target users or reception locations to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users or reception locations. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38)
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43. A method for a content distributor, comprising:
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determining one or more target users or reception locations based on one or more constraints related to an advertisement;
estimating statistics based the on one or more target users or reception locations to whom an advertisement is to be delivered;
computing an estimated price for delivering the advertisement based on the estimated statistics;
sending, over a network, the estimated price and the estimated statistics, wherein the one or more constraints define desired characteristics of the one or more target users to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A method for pricing individualized advertising, comprising:
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receiving one or more constraints to be used in determining one or more target users or reception locations to which the advertisement is to be delivered;
selecting the one or more target users by comparing the one or more constraints to profiles of a plurality of individuals and identifying target users or reception locations whose profiles match the one or more constraints; and
calculating a price for delivering the advertisement to the one or more target users or reception locations based on statistics computed based on a degree of match between the one or more target users or reception locations and the one or more constraints, wherein the one or more constraints define desired characteristics of the one or more target users or reception locations to which the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users or reception locations. - View Dependent Claims (65, 66, 67)
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68. A method for adjusting an estimated price for delivering an advertisement using an advertising period, comprising:
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receiving feedback statistics relating to and after delivering the advertisement using the advertising period to one or more target users or reception locations during transmission of content;
adjusting the estimated price based on the feedback statistics to produce an actual price, wherein the one or more target users are determined based on one or more constraints which define;
desired characteristics of the one or more target users or reception locations to which the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users. - View Dependent Claims (69, 70, 71, 72, 73, 74, 75, 76, 77, 78)
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79. A system for advertising, comprising:
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a content distributor configured to offer at an estimated price to deliver an advertisement;
an advertiser capable of placing an order with the content distributor for delivering the advertisement at the estimated price; and
one or more target users or reception locations to which the advertiser desires to deliver and the content distributor delivers the advertisement, wherein the one or more target users or reception locations are determined according to one or more constraints which define;
desired characteristics of the one or more target users or reception locations to which the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users or reception locations, and the estimated price is determined based on estimated statistics computed based on a degree of match between the one or more target users or reception locations and the one or more constraints. - View Dependent Claims (80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92)
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93. A system for a content distributor, comprising:
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an information processor configured to receive and to process one or more constraints;
a target user matching mechanism configured to identify one or more target users or reception locations based on the one or more constraints;
a pricing mechanism configured to derive an estimated price to deliver the advertisement using the advertising period to the one or more target users or reception locations during transmission of content, wherein the one or more constraints define desired characteristics of the one or more target users or reception locations to which the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users or reception locations, and the estimated price is determined based on estimated statistics computed based on the one or more target users or reception locations and the one or more constraints. - View Dependent Claims (94, 95, 96, 97, 98)
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99. A system for an advertiser, comprising:
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an advertising soliciting mechanism configured to solicit, over a network, an offer for delivering an advertisement; and
an advertising ordering mechanism configured to accept, over the network, an offer for delivering the advertisement at an estimated price to deliver the advertisement to one or more target users during transmission of content, wherein the one or more target users are determined based on one or more constraints which define desired characteristics of the one or more target users to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users, and the estimated price is offered with estimated statistics characterizing the one or more target users and an offered delivery schedule by which the advertisement is to be delivered. - View Dependent Claims (100, 101)
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102. A system for computing a price for delivering an advertisement, comprising:
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a target user matching mechanism configured to identify one or more target users based on one or more constraints; and
a pricing mechanism configured to derive an estimated price for delivering the advertisement using the advertising period to the one or more target users during transmission of content, wherein the one or more constraints define desired characteristics of the one or more target users to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users, and the estimated price is derived based on estimated statistics characterizing the one or more target users and a delivery schedule by which the advertisement is to be delivered. - View Dependent Claims (103, 104, 105)
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106. A system for adjusting a price for delivering an advertisement using an advertising period, comprising:
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a feedback receiver configured to receive feedback statistics characterizing a delivery of the advertisement to one or more target users or reception locations using the advertising period during transmission of content; and
a price adjuster configured to adjust the price based on the feedback statistics to produce an actual price, wherein the price is estimated prior to the delivery based on estimated statistics characterizing projected target users or reception locations determined based on one or more constraints and a projected delivery schedule, which define desired characteristics of the one or more target users to whom the advertisement is to be delivered, and delivery parameters based on which the advertisement is to be delivered to each of the one or more target users, and the price is adjusted based on at least one of a discrepancy between the projected target users and the one or more target users to whom the advertisement is actually delivered and a discrepancy between the projected delivery schedule and the delivery carried out and if the advertiser has paid for the advertisement prior to determination of the actual price, providing a rebate or credit to the advertiser when the actual price is less than the amount paid. - View Dependent Claims (107, 108)
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Specification