Navigation and promotion distribution system
First Claim
1. A navigation and promotion distribution system, comprising:
- a navigation module receptive of information relating to a current location of a user, a target destination, and location-dependent navigational information, wherein said navigation module is adapted to generate a navigational instruction based on the navigational information, the current location, and the target destination;
a promotion module receptive of information relating promotional offers, and the target destination, wherein said promotion module is adapted to select a promotional offer based on an inference of user interest, wherein the inference of user interest is based on the target destination; and
an output adapted to communicate the navigational instruction and the selected promotional offer to the user.
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Abstract
A navigation and promotion system has a navigation module receptive of information relating to a current location of a user, a target destination, and location-dependent navigational options, wherein the navigation module is adapted to generate a navigational instruction based on the navigational options, the current location, and the target destination. A promotion module is receptive of information relating to user needs, promotional offers, and the target destination. The promotion module is adapted to select a promotional offer based on an inference of user interest, wherein the inference of user interest is based on the target destination. An output is adapted to communicate the navigational instruction and the selected promotional offer to the user.
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Citations
47 Claims
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1. A navigation and promotion distribution system, comprising:
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a navigation module receptive of information relating to a current location of a user, a target destination, and location-dependent navigational information, wherein said navigation module is adapted to generate a navigational instruction based on the navigational information, the current location, and the target destination;
a promotion module receptive of information relating promotional offers, and the target destination, wherein said promotion module is adapted to select a promotional offer based on an inference of user interest, wherein the inference of user interest is based on the target destination; and
an output adapted to communicate the navigational instruction and the selected promotional offer to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of distributing a promotional offer, comprising:
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receiving information relating to a target destination of the user;
receiving information relating to promotional offers;
making an inference of user interest based on the target destination;
selecting a promotional offer based on the inference of user interest; and
communicating the selected promotional offer to the user. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for providing navigational instructions to a person traveling in a vehicle, the vehicle having a navigation system therein, comprising:
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inferring an interest of a person traveling in a vehicle;
identifying a potential vehicle target destination relating to the inferred interest of the person; and
providing navigational instructions that correspond to the potential vehicle target destination. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31)
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32. A method for distributing promotional information to a person located in a vehicle, the vehicle having a vehicle navigation system therein, comprising:
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determining information pertaining to operation of the vehicle;
inferring an interest of the person based in part on the information pertaining to the operation of the vehicle; and
communicating promotional information relating to the inferred interest of the person located in the vehicle. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A method of marketing a vehicle navigation system, comprising:
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contracting with vendors to distribute promotional offers to users of the vehicle navigation system in exchange for monetary consideration;
providing the vehicle navigation system to users, wherein the navigation system is adapted to make an inference of user interest based on information relating to user needs and at least one of a current location and a target destination, and adapted to distribute promotional offers based on the inferred user interest;
gathering information from the user that relates to user needs; and
distributing promotional offers to the users via the vehicle navigation system. - View Dependent Claims (43, 44, 45, 46, 47)
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Specification