Interactive sales performance management system
First Claim
Patent Images
1. A computer supported sales method, comprising:
- creating a model that quantifies a net impact of one or more elements and sub-elements of value on a value of a business with at least one sub-element of customer value by learning from the data, defining one or more baskets purchased from the business and their associated causal SKU'"'"'s by sub-element of customer value, and identify a causal SKU promotional offer for each basket that maximizes business value using said model.
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Abstract
A method of and system for improving the financial performance and operational effectiveness of an interactive sales process. Interactive sales processes include on-line interactive sales from e-commerce web sites, sales from on-line exchanges, sales completed by telemarketing centers and combinations thereof.
111 Citations
30 Claims
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1. A computer supported sales method, comprising:
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creating a model that quantifies a net impact of one or more elements and sub-elements of value on a value of a business with at least one sub-element of customer value by learning from the data, defining one or more baskets purchased from the business and their associated causal SKU'"'"'s by sub-element of customer value, and identify a causal SKU promotional offer for each basket that maximizes business value using said model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer readable medium having sequences of instructions stored therein, which when executed cause the processors in a plurality of computers that have been connected via a network to perform a pricing method, comprising:
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obtaining a model that includes at least one sub element of customer value and identifies a net contribution of one or more elements and sub-elements of value to a value of a business by category of value;
defining one or more baskets purchased from the business and their associated causal SKU'"'"'s by sub-element of customer value; and
identifying a causal SKU promotional offer for each basket that maximizes business value using said model. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer readable medium having sequences of instructions stored therein, which when executed cause the processor in a computer to perform a process method, comprising:
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obtaining a process specification, creating a model that quantifies a net impact of one or more elements of value on a value of a business, identifying one or more relationships between specified process outputs and the elements of value in said model, and determining a set of process variable values that will optimize one or more aspects of business financial performance using said model and relationships. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30)
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Specification