Method for adapting digital cinema content to audience metrics

• US 20040194123A1
• Filed: 03/28/2003
• Published: 09/30/2004
• Est. Priority Date: 03/28/2003
• Status: Abandoned Application

• Current Assignee: Eastman Kodak Company
• Original Assignee: Eastman Kodak Company
• Inventors: Patton, David L., Fredlund, John R., McIntyre, Dale F., McCrackan, Michael E.
• Application Number:
  US10/402,084
• Publication Number:
  US 20040194123A1
• Time in Patent Office: Days
• US Class Current: 725/9
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 2220/2562 DVDs [digital versatile discs]; Digital video discs; MMCDs; HDCDs
• CPC Class Codes: G11B 2220/90 Tape-like record carriers
• CPC Class Codes: G11B 2220/913 Digital audio tape [DAT] format
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/032 on tapes G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/18 Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast

Abstract

A method for displaying a motion picture received as a digital data stream and having selectable scene content, by obtaining audience metrics, such as demographic data, and, based on these metrics, selecting replaceable image elements (202) from alternate frame (200) content or from selectable scenes (174a1, 174a2) to be inserted into the image display data stream (180).

Claims

1. A method for displaying a motion picture received as a digital data stream having a plurality of original scene sequences and further having selectable scene content in one or more of the original scene sequences, said method comprising the steps of:

(a) obtaining audience metrics about one or more members of a viewing audience;

(b) receiving digital image data for an alternate scene sequence for one of the original scene sequences in the motion picture; and

(c) dependent upon said audience metrics, substituting said alternate scene sequence into the digital data stream for said one of the original scene sequences, thereby altering selectable scene content for display based upon audience metrics.

2. A method for displaying a motion picture according to claim 1 wherein the step (a) of obtaining audience metrics comprises the step of obtaining input from entries on a computer console.

3. A method for displaying a motion picture according to claim 1 wherein the step (a) of obtaining audience metrics comprises the step of obtaining audience metric input from image data provided by an electronic camera.

4. A method for displaying a motion picture according to claim 1 wherein the step (a) of obtaining audience metrics comprises the step of identifying the age range of at least one audience member.

5. A method for displaying a motion picture according to claim 1 wherein the step (a) of obtaining audience metrics comprises the step of identifying the gender of at least one audience member.

6. A method for displaying a motion picture according to claim 1 wherein the step (b) of receiving digital image data for said alternate scene sequence comprises the step of receiving data over a wireless transmission network.

7. A method for displaying a motion picture according to claim 1 wherein the step (b) of receiving digital image data for said alternate scene sequence comprises the step of receiving data on an optical medium.

8. A method for displaying a motion picture according to claim 1 wherein the step (b) of receiving digital image data for said alternate scene sequence comprises the step of receiving data on a magnetic medium.

9. A method for displaying a motion picture according to claim 1 wherein said alternate scene sequence received in step (b) is a series of complete image frames.

10. A method for displaying a motion picture according to claim 1 wherein the step (c) of substituting said digital image data for said alternate scene sequence comprises the step of changing some, but not all, scene content within one or more successive frames.

11. A method for displaying a motion picture according to claim 2 wherein said audience metrics obtained in step (a) are entered by one or more audience members.

12. A method for displaying a motion picture according to claim 2 wherein said audience metrics obtained in step (a) are obtained by an operator.

13. A method for displaying a motion picture provided as a digital image data stream for forming a sequence of image frames, said digital image data stream comprising at least one sequence of alterable image frames, wherein each alterable image frame has a variable content display area, said method comprising the steps of:

(a) providing metadata corresponding to the alterable image frame, said metadata defining boundaries of the variable content display area within the alterable image frame;

(b) obtaining audience metrics about one or more members of a viewing audience;

(c) dependent upon said audience metrics, providing insertable image content for insertion into the variable content display area;

(d) adapting said insertable image content to said variable content display area according to said metadata; and

(e) inserting said insertable content into the image data stream for display within said variable content display area of the alterable image frame, thereby altering said variable content display area for display based upon said audience metrics.

14. A method for displaying a motion picture according to claim 13 wherein the step (b) of obtaining audience metrics comprises the step of obtaining input at a computer console.

15. A method for displaying a motion picture according to claim 13 wherein the step (b) of obtaining audience metrics comprises the step of obtaining audience metric input from image data provided by an electronic camera.

16. A method for displaying a motion picture image according to claim 13 wherein the step (d) of adapting said insertable image content comprises the step of computing a geometrical transformation for perspective.

17. A method for displaying a motion picture image according to claim 13 further comprising the steps of:

(a) providing insertable audio content corresponding to said insertable image content; and

(b) inserting said insertable audio content into an audio data stream correlated with said image data stream.

18. A.method for displaying a motion picture image according to claim 13 wherein the step (a) of providing metadata comprises the step of providing metadata on a magnetic medium.

19. A method for displaying a motion picture image according to claim 13 wherein the step (a) of providing metadata comprises the step of providing metadata on an optical medium.

20. A method for displaying a motion picture image according to claim 13 wherein the step (a) of providing metadata comprises the step of providing metadata within the image data stream.

21. A method for displaying a motion picture image according to claim 13 wherein said metadata provided in step (a) is encoded in a data format that requires a decoding key.

22. A method for displaying a motion picture image according to claim 13 wherein said metadata provided in step (a) is provided in a compressed data format.

23. A method for displaying a motion picture image according to claim 13 wherein the step (c) of providing insertable image content comprises the step of employing chroma key techniques.

24. A method for displaying a motion picture image according to claim 13 further comprising the step of modifying pixels adjacent to, but not within, said variable content display area.

25. A method for displaying a motion picture image according to claim 24 wherein the step of modifying pixels comprises the step of blurring at least some pixels.

26. A method for displaying a motion picture image according to claim 24 wherein the step of modifying pixels comprises the step of feathering at least some pixels.

27. A method for displaying a motion picture image according to claim 13 wherein said metadata provided in step (a) specifies a brightness value corresponding to said variable content display area.

28. A method for displaying a motion picture image according to claim 13 wherein said metadata provided in step (a) specifies a contrast value corresponding to said variable content display area.

29. A method for displaying a motion picture image according to claim 13 wherein said metadata provided in step (a) specifies a saturation value corresponding to said variable content display area.