Radio communication service providing system, radio communication device, radio communication service providing method, and radio communication method

• US 20040198390A1
• Filed: 03/05/2003
• Published: 10/07/2004
• Est. Priority Date: 09/05/2000
• Status: Active Grant

• Current Assignee: Helios Company Limited
• Original Assignee: Helios Company Limited
• Inventors: Kaise, Kunitake
• Granted Patent: US 7,024,208 B2
• Time in Patent Office: Days
• US Class Current: 455/456.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 2203/205 Broadcasting broadcasting in packet switching networks H04L12/18
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2215/32 Involving wireless systems
• CPC Class Codes: H04M 2242/30 Determination of the location of a subscriber
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

The advertising information management server (4A) acquires the advertising information and the destination address information which should be delivered from the advertisement offer terminal (5A) to the portable terminal (1A) via the communication network (7A). The advertising information management server (4A) has information on all user'"'"'s personal information of the portable terminal (1A) and the advertiser by the data base, and retrieves the user of the portable terminal (1A) who satisfies the condition specified from the advertisement offer terminal (5A) by using it. Especially, the advertising information management server (4A) acquires positional information from the portable terminal (1A) which has the positional detection function or measures the position of the portable terminal (1A) by using the base station (2A), and transmits the advertising information to the portable terminal (1A) in the region that the advertisement offer terminal (5A) specified.

Moreover, This wireless communication service offer system informs two or more radio communication equipment of the destination address condition with a paging channel of the base station where the advertising information management server takes charge of the delivery concerned area according to the condition (especially, delivery area) in destination address specified from the advertiser, and if it meets the reception requirement, the radio communication equipment acquires advertising information that the advertising information management server offers with a traffic channel or a paging channel. And, even if it meets the reception requirement again when the advertising information is acquired, the radio communication equipment does not acquire same advertising information.

Claims

1. A radio communication service providing system in which a user of a radio communication device pays a predetermined charge by receiving a radio communications service from a telecommunication carrier via a radio communications network, the system comprising:

a position measurement means for measuring the present position of said radio communication device; and

an advertising information management server for receiving advertising information to be distributed and distribution place information, and for transmitting said advertising information to said radio communication device;

wherein said advertising information management server transmits said advertising information to said radio communication device which is present in a designated place region based on the present position of said radio communication device measured by said position measurement means and position information included in said distribution place information, and said radio communication device receives said advertising information transmitted by said advertising information management server, however, said advertising information management server does not transmit the same advertising information to said radio communication device, even if said radio communication device once comes out and returns within said designated place again.

2. A radio communication service providing system according to claim 1, in which said advertising information management server transmits said advertising information to a radio communication device up to the number of distribution contained in said distribution place information.

3. A radio communication service providing system according to claims 1 or 2, in which said advertising information management server eliminates said advertising information from a database, if the inputted distribution term of said advertising information passes.

4. A radio communication service providing system as in one of claims 1-3, in which said position measurement means measures the present position of said radio communication device by the position detection function of GPS which said radio communication device possesses.

5. A radio communication service providing system according to claim 4, in which said advertising information management server makes said radio communication device transmit the position information of said radio communication device periodically or whenever required which said GPS measured.

6. A radio communication service providing system as in one of claims 1-3, in which said position measurement means measures the present position of said radio communication device by using the base station which transmits and receives the required signals with said radio communication device and carries out a position registration.

7. A radio communication service providing system according to claim 6, in which said position measurement means measures the present position of said radio communication device by measuring the electric wave from said radio communication device using plurality of said base station and calculating the distance from each base station.

8. A radio communication service providing system as in one of claims 1-7, in which said radio communication device returns an advertising file ID of said advertising information which was distributed to said advertising information management server.

9. A radio communication service providing system according to claim 8, in which said radio communication device returns said advertising file ID of said advertising information to said advertising information management server when said radio communication device opens said advertising information.

10. A radio communication service providing system as in one of claims 1-7, in which said radio communication device returns said advertising file ID and device ID to said advertising information management server.

11. A radio communication service providing system according to claim 10, in which said radio communication device returns said advertising file ID and device ID to said advertising information management server when said radio communication device opens said advertising information.

12. A radio communication service providing system as in one of claims 1-7, in which said radio communication device transmits read information which means said advertising information was already read to said advertising information management server, if the key corresponding to O.K. button is pushed in the state where a display block shows the details of said advertising information and O.K. button.

13. A radio communication service providing system as in one of claims 1-7, in which said radio communication device transmits map data request information with read information which means said advertising information was already read to said advertising information management server, if the key corresponding to MAP button is pushed in the state where a display block shows the details of said advertising information and MAP button.

14. A radio communication service providing system according to claim 13, in which said advertising information management server accesses a map database and transmits map data processed to display the present position of said radio communication device and an advertiser'"'"'s store most greatly, if said advertising information management server received said map data request information.

15. A radio communication service providing system as in one of claims 1-7, in which said radio communication device transmits read information which means said advertising information was already read to said advertising information management server, if said advertising information is displayed on a display block.

16. A radio communication service providing system as in one of claims 12-15, in which said advertising information management server stands a read flag to an advertising ID item corresponding to said advertising information, if said read information is received.

17. A radio communication service providing system according to claim 16, in which said advertising information management server does not stand a read flag to an advertising ID item corresponding to said advertising information, when said advertising information is already finished, even if said read information is received.

18. A radio communication service providing system according to claims 16 or 17, a use charge of said radio communication device is discounted by the number of said read flag.

19. A radio communication service providing system as in one of claims 16-18, in which said advertising information management server does not transmit the same advertising information to said radio communication device, even if said radio communication device once comes out and returns within said designated place again by a transmitted flag stood to an advertising ID item corresponding to said advertising information, when said advertising information is transmitted to said radio communication device.

20. A radio communication service providing system according to claim 19, in which said advertising information management server arranges the distribution place of an advertisement and read or not-read information, and transmits to an advertisement offer terminal based on said transmitted flag and said read flag.

21. A radio communication service providing system as in one of claims 1-20, in which said radio communication device eliminates said advertising information from an E-mail reception list by the time information for automatic elimination added to received said advertising information.

22. A radio communication service providing system as in one of claims 1-21, further comprising an electronic commerce main frame for a bank or a credit company to use electronic commerce;

said electronic commerce main frame collects the money, which is deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money, from the bank account of said radio communication device'"'"'s user.

23. A radio communication service providing system according to claim 22, in which said electronic commerce main frame collects the money, which is deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money based on the identification number of the goods, the amount of discount transmitted by said advertising information management server, the number of a money card or a debit card used by electronic commerce, and purchase price information transmitted by a register management server via the communication network, from the bank account of said radio communication device'"'"'s user.

24. A radio communication service providing system as in one of claims 1-23, further comprising a register for a store or a supermarket to use for liquidation of a purchase price;

said register publishes a receipt deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money.

25. A radio communication service providing system according to claim 24, in which said register publishes a receipt deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money based on the collected information via a communication network when said electronic commerce main frame has collected the money deducted the amount of discount from the bank account.

26. A radio communication service providing method used in a radio communication service providing system in which a user of a radio communication device pays a predetermined charge by receiving a radio communications service from a telecommunication carrier via a radio communications network, and having a position measurement means for measuring the present position of said radio communication device and an advertising information management server for receiving advertising information to be distributed and distribution place information, and for transmitting said advertising information to said radio communication device, the method comprising the steps of:

said advertising information management server transmitting said advertising information to said radio communication device which is present in a designated place region based on the present position of said radio communication device measured by said position measurement means and position information included in said distribution place information;

said radio communication device receiving said advertising information transmitted by said advertising information management server; and

said advertising information management server not transmitting the same advertising information to said radio communication device, even if said radio communication device once comes out and returns within said designated place again.

27. A radio communication service providing method according to claim 26, in which said transmitting step transmits said advertising information to a radio communication device up to the number of distribution contained in said distribution place information.

28. A radio communication service providing method according to claims 26 or 27, further comprising;

a step of said advertising information management server eliminating said advertising information from a database, if the inputted distribution term of said advertising information passes.

29. A radio communication service providing method as in one of claims 26-28, further comprising;

a step of said position measurement means measuring the present position of said radio communication device by the position detection function of GPS which said radio communication device possesses.

30. A radio communication service providing method according to claim 29, further comprising;

a step of said advertising information management server making said radio communication device transmit the position information of said radio communication device periodically or whenever required which said GPS measured.

31. A radio communication service providing method as in one of claims 26-28, further comprising;

a step of said position measurement means measuring the present position of said radio communication device by using the base station which transmits and receives the required signals with said radio communication device and carries out a position registration.

32. A radio communication service providing method according to claim 31, further comprising;

a step of said position measurement means measuring the present position of said radio communication device by measuring the electric wave from said radio communication device using plurality of said base station and calculating the distance from each base station.

33. A radio communication service providing method as in one of claims 26-32, further comprising;

a step of said radio communication device returning an advertising file ID of said advertising information which was distributed to said advertising information management server.

34. A radio communication service providing method according to claim 33, further comprising;

a step of said radio communication device returning said advertising file ID of said advertising information to said advertising information management server when said radio communication device opens said advertising information.

35. A radio communication service providing method as in one of claims 26-32, further comprising;

a step of said radio communication device returning said advertising file ID and device ID to said advertising information management server.

36. A radio communication service providing method according to claim 35, further comprising;

a step of said radio communication device returning said advertising file ID and device ID to said advertising information management server when said radio communication device opens said advertising information.

37. A radio communication service providing method as in one of claims 26-32, further comprising;

a step of said radio communication device transmitting read information which means said advertising information was already read to said advertising information management server, if the key corresponding to O.K. button is pushed in the state where a display block shows the details of said advertising information and O.K. button.

38. A radio communication service providing method as in one of claims 26-32, further comprising;

a step of said radio communication device transmitting map data request information with read information which means said advertising information was already read to said advertising information management server, if the key corresponding to MAP button is pushed in the state where a display block shows the details of said advertising information and MAP button.

39. A radio communication service providing method according to claim 38, further comprising;

a step of said advertising information management server accessing a map database and transmitting map data processed to display the present position of said radio communication device and an advertiser'"'"'s store most greatly, if said advertising information management server received said map data request information.

40. A radio communication service providing method as in one of claims 26-32, further comprising;

a step of said radio communication device transmitting read information which means said advertising information was already read to said advertising information management server, if said advertising information is displayed on a display block.

41. A radio communication service providing method as in one of claims 37-40, further comprising;

a step of said advertising information management server standing a read flag to an advertising ID item corresponding to said advertising information, if said read information is received.

42. A radio communication service providing method according to claim 41, further comprising;

a step of said advertising information management server not standing a read flag to an advertising ID item corresponding to said advertising information, when said advertising information is already finished, even if said read information is received.

43. A radio communication service providing method according to claim 41 or 42, further comprising;

a step of a use charge of said radio communication device being discounted by the number of said read flag.

44. A radio communication service providing method as in one of claims 41-43, further comprising;

a step of said advertising information management server not transmitting the same advertising information to said radio communication device, even if said radio communication device once comes out and returns within said designated place again by a transmitted flag stood to an advertising ID item corresponding to said advertising information, when said advertising information is transmitted to said radio communication device.

45. A radio communication service providing method according to claim 44, further comprising;

a step of said advertising information management server arranging the distribution place of an advertisement and read or not-read information, and transmitting to an advertisement offer terminal based on said transmitted flag and said read flag.

46. A radio communication service providing method as in one of claims 26-45, further comprising;

a step of said radio communication device eliminating said advertising information from an E-mail reception list by the time information for automatic elimination added to received said advertising information.

47. A radio communication service providing method as in one of claims 26-46, the system further having an electronic commerce main frame for a bank or a credit company to use electronic commerce, and the method further comprising;

a step of said electronic commerce main frame collecting the money, which is deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money, from the bank account of said radio communication device'"'"'s user.

48. A radio communication service providing method according to claim 47, the step of collecting collects the money, which is deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money based on the identification number of the goods, the amount of discount transmitted by said advertising information management server, the number of a money card or a debit card used by electronic commerce, and purchase price information transmitted by a register management server via the communication network, from the bank account of said radio communication device'"'"'s user.

49. A radio communication service providing method as in one of claims 26-48, the system further having a register for a store or a supermarket to use for liquidation of a purchase price, and the method further comprising;

a step of said register publishing a receipt deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money.

50. A radio communication service providing method according to claim 49, the step of publishing publishes a receipt deducted the amount of discount of the goods of advertising information displayed on said radio communication device from the purchase amount of money based on the collected information via a communication network when said electronic commerce main frame has collected the money deducted the amount of discount from the bank account.

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63. A radio communication service providing system in which a user pays a predetermined charge by receiving a radio communications service from a telecommunication carrier via a radio communications network, the system comprising:

a radio communication device which supervises a control channel specified by a base station of said radio communications network in a waiting mode, and becomes possible to communicate by connecting with said base station for a telephone call according to a predetermined connection procedure when a broadcasted call number and a self ID number are in the same, and by transmitting and receiving a voice signal using a traffic channel;

a position measurement means for measuring the present position of said radio communication device; and

an advertising information management server for broadcasting distribution place information of advertising information to be distributed to said radio communication device using a broadcast channel of said base station;

wherein said radio communication device further comprising,

a distribution place information acquisition means for acquiring said distribution place information broadcasted on said broadcast channel in a waiting mode;

a judgment means for judging whether located in the distribution area of advertising information based on distribution area information in said distribution place information and the present position measured by said position measurement means;

a reception directions means for directing reception of said advertising information based on the judgment result of said judgment means;

an advertising information acquisition means for getting an advertising information corresponding to said distribution place information provided by said advertising information management server using said control channel or said traffic channel if said reception directions means directs reception;

an advertising information memory means for memorizing advertising information acquired by said advertising information acquisition means; and

a display means for displaying advertising information memorized in advertising information memory means;

wherein said reception directions means directs reception of said advertising information to said advertising information acquisition means when said judgment means judged the present place is in the distribution area of advertising information, however, does not direct reception to said advertising information acquisition means, even if said radio communication device once comes out and returns within said designated place again and said judgment means judged the present place is in the distribution area when the receive information of said advertising information is memorized in said advertising information memory means.

64. A radio communication service providing system according to claim 63, in which said radio communication device further comprising;

a first information transmitting means for transmitting information showing that said advertising information is acquired, if said advertising information acquisition means acquires advertising information using said broadcast channel and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

65. A radio communication service providing system according to claim 63, in which said radio communication device further comprising;

a second information transmitting means for transmitting information showing that said advertising information is acquired, if said display means displays advertising information and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

66. A radio communication service providing method used in a radio communication service providing system in which a user pays a predetermined charge by receiving a radio communications service from a telecommunication carrier via a radio communications network, and further having a radio communication device which supervises a control channel specified by a base station of said radio communications network in a waiting mode, and becomes possible to communicate by connecting with said base station for a telephone call according to a predetermined connection procedure when a broadcasted call number and a self ID number are in the same, and by transmitting and receiving a voice signal using a traffic channel, a position measurement means for measuring the present position of said radio communication device, and an advertising information management server for broadcasting distribution place information of advertising information to be distributed to said radio communication device using a broadcast channel of said base station, the method comprising the steps of:

a distribution place information acquisition means acquiring said distribution place information broadcasted on said broadcast channel in a waiting mode;

a judgment means judging whether located in the distribution area of advertising information based on distribution area information in said distribution place information and the present position measured by said position measurement means;

a reception directions means directing reception of said advertising information based on the judgment result of said judgment means;

an advertising information acquisition means getting an advertising information corresponding to said distribution place information provided by said advertising information management server using said control channel or said traffic channel if said reception directions means directs reception;

an advertising information memory means memorizing advertising information acquired by said advertising information acquisition means; and

a display means displaying advertising information memorized in advertising information memory means;

wherein said reception directions means directs reception of said advertising information to said advertising information acquisition means when said judgment means judged the present place is in the distribution area of advertising information, however, does not direct reception to said advertising information acquisition means, even if said radio communication device once comes out and returns within said designated place again and said judgment means judged the present place is in the distribution area when the receive information of said advertising information is memorized in said advertising information memory means.

67. A radio communication service providing method according to claim 66, further comprising;

a step of a first information transmitting means transmitting information showing that said advertising information is acquired, if said advertising information acquisition means acquires advertising information using said broadcast channel and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

68. A radio communication service providing method according to claim 66, further comprising;

a step of a second information transmitting means transmitting information showing that said advertising information is acquired, if said display means displays advertising information and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

69. A radio communication device used in a radio communication service providing system where a user of a radio communication device pays a predetermined charge by receiving a radio communications service from a telecommunication carrier via a radio communications network, and the system having a position measurement means for measuring the present position of said radio communication device and an advertising information management server for broadcasting distribution place information of advertising information to be distributed to said radio communication device using a broadcast channel of said base station, and the device which supervises a control channel specified by a base station of said radio communications network in a waiting mode, and becomes possible to communicate by connecting with said base station for a telephone call according to a predetermined connection procedure when a broadcasted call number and a self ID number are in the same, and by transmitting and receiving a voice signal using a traffic channel, further comprising:

a distribution place information acquisition means for acquiring said distribution place information broadcasted on said broadcast channel in a waiting mode;

a judgment means for judging whether located in the distribution area of advertising information based on distribution area information in said distribution place information and the present position measured by said position measurement means;

a reception directions means for directing reception of said advertising information based on the judgment result of said judgment means;

an advertising information acquisition means for getting an advertising information corresponding to said distribution place information provided by said advertising information management server using said control channel or said traffic channel if said reception directions means directs reception;

an advertising information memory means for memorizing advertising information acquired by said advertising information acquisition means; and

a display means for displaying advertising information memorized in advertising information memory means;

wherein said reception directions means directs reception of said advertising information to said advertising information acquisition means when said judgment means judged the present place is in the distribution area of advertising information, however, does not direct reception to said advertising information acquisition means, even if said radio communication device once comes out and returns within said designated place again and said judgment means judged the present place is in the distribution area when the receive information of said advertising information is memorized in said advertising information memory means.

70. A radio communication device according to claim 69, further comprising;

a first information transmitting means for transmitting information showing that said advertising information is acquired, if said advertising information acquisition means acquires advertising information using said broadcast channel and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

71. A radio communication device according to claim 69, further comprising;

a second information transmitting means for transmitting information showing that said advertising information is acquired, if said display means displays advertising information and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

72. A radio communication service providing method used in a radio communication service providing system in which a user of a radio communication device pays a predetermined charge by receiving a radio communications service from a telecommunication carrier via a radio communications network, and having a position measurement means for measuring the present position of said radio communication device and an advertising information management server for broadcasting distribution place information of advertising information to be distributed to said radio communication device using a broadcast channel of said base station, and further used in a radio communication device which supervises a control channel specified by a base station of said radio communications network in a waiting mode, and becomes possible to communicate by connecting with said base station for a telephone call according to a predetermined connection procedure when a broadcasted call number and a self ID number are in the same, and by transmitting and receiving a voice signal using a traffic channel, the method comprising the steps of:

a distribution place information acquisition means acquiring said distribution place information broadcasted on said broadcast channel in a waiting mode;

a judgment means judging whether located in the distribution area of advertising information based on distribution area information in said distribution place information and the present position measured by said position measurement means;

a reception directions means directing reception of said advertising information based on the judgment result of said judgment means;

an advertising information acquisition means getting an advertising information corresponding to said distribution place information provided by said advertising information management server using said control channel or said traffic channel if said reception directions means directs reception;

an advertising information memory means memorizing advertising information acquired by said advertising information acquisition means; and

a display means displaying advertising information memorized in advertising information memory means;

wherein said reception directions means directs reception of said advertising information to said advertising information acquisition means when said judgment means judged the present place is in the distribution area of advertising information, however, does not direct reception to said advertising information acquisition means, even if said radio communication device once comes out and returns within said designated place again and said judgment means judged the present place is in the distribution area when the receive information of said advertising information is memorized in said advertising information memory means.

73. A radio communication service providing method according to claim 72, further comprising;

a step of a first information transmitting means transmitting information showing that said advertising information is acquired, if said advertising information acquisition means acquires advertising information using said broadcast channel and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

74. A radio communication service providing method according to claim 72, further comprising;

a step of a second information transmitting means transmitting information showing that said advertising information is acquired, if said display means displays advertising information and mutual communication with the side of said radio communications network is performed after acquiring said advertising information.

75. A wireless communication service offer system which provides a radio communication device with the wireless communication service via a wireless communication network, the system comprising:

a position measurement means for measuring the present location of said radio communication device; and

a base station for transmitting advertising information to said radio communication device;

wherein said base station transmits said advertising information to said radio communication device when the present location of said radio communication device measured by said position measurement means is in the designated area where advertising information should be delivered, however, does not transmit the same advertising information to said radio communication device even when said radio communication device returns again in said designated area after said radio communication device came out once besides the designated area.

76. A wireless communication service offer method which provides a radio communication device with the wireless communication service via a base station of a wireless communication network, the method comprising:

a position measuring step of a position measurement means measuring the present location of said radio communication device; and

a transmitting step of a base station transmitting advertising information to said radio communication device;

wherein said transmitting step transmits said advertising information to said radio communication device when the present location of said radio communication device measured by said position measuring step is in the designated area where advertising information should be delivered, however, does not transmit the same advertising information to said radio communication device even when said radio communication device returns again in said designated area after said radio communication device came out once besides the designated area.

77. A program which executes advertising information transmission processing procedure to make wireless communication service offer system transmit advertising information, said wireless communication service offer system provides a radio communication device with the wireless communication service via a base station of a wireless communication network, the procedure comprising:

a position measurement procedure for measuring the present location of said radio communication device; and

a transmitting procedure for transmitting advertising information to said radio communication device;

wherein said transmitting procedure transmits said advertising information to said radio communication device when the present location of said radio communication device measured by said position measurement procedure is in the designated area where advertising information should be delivered, however, does not transmit the same advertising information to said radio communication device even when said radio communication device returns again in said designated area after said radio communication device came out once besides the designated area.

78. A radio communication device receiving a wireless communication service via a base station of a wireless communication network, the device comprising:

a position measurement means for measuring the present location of said radio communication device; and

a control block for controlling the reception of advertising information transmitted by said base station;

wherein said control block receives said advertising information transmitted by the base station when the present location measured by said position measurement means is in the designated area where advertising information should be delivered, however, does not receive the same advertising information even when said radio communication device returns again in said designated area after said radio communication device came out once besides the designated area.

79. A wireless communication method of a radio communication device which receives the wireless communication service via a base station of a wireless communication network, the method comprising:

a position measuring step of measuring the present location of said radio communication device; and

a control step of controlling the reception of advertising information transmitted by said base station;

wherein said control step receives said advertising information transmitted by the base station when the present location measured by said position measuring step is in the designated area where advertising information should be delivered, however, does not receive the same advertising information even when said radio communication device returns again in said designated area after said radio communication device came out once besides the designated area.

80. A program which executes advertising information reception processing procedure to make radio communication device receive advertising information, said radio communication device receives a wireless communication service via a base station of a wireless communication network, the procedure comprising:

a position measurement procedure for measuring the present location of said radio communication device; and

a control procedure for controlling the reception of advertising information transmitted by said base station;

wherein said control procedure receives said advertising information transmitted by the base station when the present location measured by said position measurement procedure is in the designated area where advertising information should be delivered, however, does not receive the same advertising information even when said radio communication device returns again in said designated area after said radio communication device came out once besides the designated area.