Integrated dynamic pricing and procurement support for e-commerce advertising channels
First Claim
1. A method for assisting a user in the procurement of a advertisement for placement on at least one vendor Internet site including:
- calculating a gross margin for said at least one product based on said desired margin;
accessing performance data, said performance data related to said at least one vendor Internet site;
determining the relative cost of a successful advertising event for said at least one product; and
providing a advertisement price target.
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Abstract
The present invention provides a virtual system that assists in the procurement of advertising on an Internet vendor site for the sale of products or services. The system links to a user'"'"'s financial package to get data on the products or services and allows the user to set financial parameters based on the desired financial goals related to the product and advertising. Performance data regarding advertising is accessed and financial rules generated which are applied to generate a target price for advertising or one or more products. The system can acquire advertising automatically or assist in the auction of advertising. In a preferred embodiment, keywords are purchased on a search engine in an auction.
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Citations
22 Claims
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1. A method for assisting a user in the procurement of a advertisement for placement on at least one vendor Internet site including:
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calculating a gross margin for said at least one product based on said desired margin;
accessing performance data, said performance data related to said at least one vendor Internet site;
determining the relative cost of a successful advertising event for said at least one product; and
providing a advertisement price target. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for purchasing an advertising tool in order to generate sales for an e-commerce site that sells at least one product or service, and accessible through the Internet, wherein said advertising tool is placed on a advertising site in response to an action from a potential customer, and said advertising tool is sold by means of an electronic auction;
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wherein the improvement includes automatically providing a bidder with a target range for the purchase of said advertisement based on financial information regarding at least one product or service, a set of financial goals of seller of said at least one product or service, and, if available, data relating to the performance of said advertising site. - View Dependent Claims (18, 19, 20, 21, 22)
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Specification