Consumer transaction-based marketing of goods and services
First Claim
Patent Images
1. A method of marketing goods and services of a merchant comprising:
- registering a card of a cardholder;
registering a merchant identification number of a participating merchant;
monitoring for use of the registered card at the participating merchant for transacting a purchase of goods or services in a transaction amount; and
dispersing a commission fee based upon the transaction amount to a marketer of the participating merchant'"'"'s goods and services.
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Abstract
A method and system for using free registration of branded network credit and debit cards to provide transaction-based marketing to merchants and businesses. For each purchase made using a registered credit or debit card at a registered merchant, a marketing fee related to the transaction amount is paid by the registered merchant. Commission fees are distributed from the marketing fee to the marketer(s) responsible for registering the merchant and to the marketer(s) responsible for registering the cardholder. In addition, usage fees may be paid to the marketer responsible for the sale or circulation of registered debit cards.
190 Citations
34 Claims
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1. A method of marketing goods and services of a merchant comprising:
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registering a card of a cardholder;
registering a merchant identification number of a participating merchant;
monitoring for use of the registered card at the participating merchant for transacting a purchase of goods or services in a transaction amount; and
dispersing a commission fee based upon the transaction amount to a marketer of the participating merchant'"'"'s goods and services. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for obtaining transaction-based marketing of goods and services comprising:
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registering a merchant identification number;
accepting a registered card for transacting a purchase of goods or services in a transaction amount;
receiving payment of the transaction amount; and
paying a marketing fee based upon the transaction amount for a transaction made with the registered card in which the marketing fee is used in compensating a marketer who caused the registration of the merchant identification number. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A marketing method comprising:
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registering a plurality of debit cards each carrying a cash value;
distributing the plurality of debit cards to a plurality of individuals;
monitoring for a transaction that reduces the cash value of any one of the plurality of debit cards; and
dispersing a usage fee after the transaction to a marketer responsible for the registration of the plurality of debit cards. - View Dependent Claims (31, 32, 33, 34)
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Specification