Information storage and retrieval device
First Claim
1. A method of providing directed search for a web site address advertised on a billboard, the method comprising:
- creating a database containing one or more web site identifiers input by an advertiser associated with the advertisement of the web site address on the billboard;
permitting a user to search the database by inputting at least one of the web site identifiers; and
providing to the user a search response including one or more web site addresses advertised on the billboard, wherein the one or more web site identifiers include at least one member of the group consisting of;
a location where the user may have seen the advertisement of the web site address on the billboard; and
a product or service associated with the web site address advertised on the billboard.
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Accused Products
Abstract
A method of providing directed search for a web site address identified via a media channel and a method for creating a directed search database of web sites identified via a media channel. A preferred method of providing directed search for a web site address identified via a media channel comprises creating a database containing one or more web site identifiers associated with the identification of the web site address; permitting a user to search the database by inputting at least one of the web site identifiers; and providing to the user a search response including one or more web site addresses identified via the media channel. A preferred method for creating a directed search database of web sites identified via a media channel comprises providing each of a plurality of information providers access to a secured portion of the database; providing each information provider a plurality of identifier categories; allowing each information provider to store in the secured portion of the database a plurality of identifiers associated with a web site identified via a media channel, wherein each identifier corresponds to an identifier category; and creating a search query with the plurality of identifier categories, wherein a user searches the database by inputting at least one identifier in the search query, and a search result including a web site associated with the input identifier is provided when the search query is executed.
7 Citations
9 Claims
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1. A method of providing directed search for a web site address advertised on a billboard, the method comprising:
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creating a database containing one or more web site identifiers input by an advertiser associated with the advertisement of the web site address on the billboard;
permitting a user to search the database by inputting at least one of the web site identifiers; and
providing to the user a search response including one or more web site addresses advertised on the billboard, wherein the one or more web site identifiers include at least one member of the group consisting of;
a location where the user may have seen the advertisement of the web site address on the billboard; and
a product or service associated with the web site address advertised on the billboard. - View Dependent Claims (2, 3, 4, 5)
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6. A method for creating a directed search database of web sites advertised on a billboard, comprising:
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providing each of a plurality of information providers access to a secured portion of the database;
providing each information provider one or more identifier categories;
allowing each information provider to store in the secured portion of the database one or more identifiers associated with a web site advertised on the billboard, each identifier corresponding to an identifier category; and
creating a search query with the one or more identifier categories, wherein the one or more web site identifiers include at least one member of the group consisting of;
a location where the user may have seen the advertisement of the web site address on the billboard; and
a product or service associated with the web site address advertised on the billboard, and wherein a user searches the database by inputting at least one identifier in the search query, and a search result including a web site associated with the input identifier is provided when the search query is executed. - View Dependent Claims (7, 8, 9)
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Specification