Method and system for allowing cross-communication between first and second areas of a primary web page

• US 20040199603A1
• Filed: 01/09/2004
• Published: 10/07/2004
• Est. Priority Date: 07/09/2001
• Status: Abandoned Application

• Current Assignee: Ad4ever, Inc.
• Original Assignee: Ad4ever, Inc.
• Inventors: Tafla, Sivan, Safra, Saar
• Application Number:
  US10/483,181
• Publication Number:
  US 20040199603A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

A method, web server (13) and web browser (15, 70) for allowing cross-communication between first and second areas of a primary web page respectively sourced by first and second content providers. First and second areas of the primary web page are allocated, and in the second area of the primary web page there is embedded a link to a secondary web page provided by the first content provider and containing a link to content from an unrestricted content provider, thus enabling any content thereof to be loaded to the second area within the primary web page. The primary web page may be encoded using a web marker language and a first object may be located at a desired location with respect to the web page, so that when the first object is displayed by a client machine (11) having a web browser (70) in mutual association with the web page the first object is spatially coordinated with a second object in the web page. Code is included in the web marker language of the web page, for displaying a reference object. The code includes a name identifying the reference object or being associated therewith and being set to a name that is known to identify the first object. Upon uploading the web page to the client machine that receives the first object, the web browser displays the first object at a display coordinate of the reference object. The invention discloses a modified web browser or an agent for use in association therewith for rendering web pages that contain references to named external objects that may be downloaded from an independent content provider.

Claims

1. A method for allowing cross-communication between a first area (21) and a second area (23) of a primary web page (22) respectively sourced by different first and second content providers, said method characterized by:

(a) allocating the first and second areas of the primary web page, and

(b) embedding in the second area of the primary web page a link to a secondary web page provided by the first content provider and containing a link to content from an unrestricted content provider, thus enabling any content thereof to be loaded to the second area within the primary web page.

2. The method according to claim 1, wherein the second area is an HTML frame within the primary web page.

3. The method according to claim 1, wherein the first area is an HTML frame within the primary web page.

4. The method according to claim 1, wherein the first area is the complete primary web page.

5. The method according to claim 1, wherein the content contained in the secondary web page relates to an advertisement that is to be associated with the primary web page.

6. The method according to claim 1, wherein the content contained in the secondary web page is animated.

7. The method according to claim 1, wherein the first and second areas are overlapping HTML layers.

8. A method for allowing cross-communication between a first area and a second area of a primary web page respectively sourced by different first and second content providers, said method characterized by:

(a) accessing a primary web page (22) containing a first area (21) and a second area (23) containing a link to a secondary web page accessible to a web server (13) and containing a link to content from an unrestricted content provider (14), and

(b) uploading the primary web page from the web server to a client machine (11) connected to the web server thus enabling said content to be loaded by a web browser (15) in the client machine to the second area within the primary web page.

9. The method according to claim 8, wherein the second area is an HTML frame within the primary web page.

10. The method according to claim 8, wherein the first area is an HTML frame within the primary web page.

11. The method according to claim 8, wherein the first area is the complete primary web page.

12. The method according to claim 8, wherein the content contained in the secondary web page relates to an advertisement that is to be associated with the primary web page.

13. The method according to claim 8, wherein the content contained in the secondary web page is animated.

14. The method according to claim 8, wherein the first and second areas are overlapping HTML layers.

15. The method according to claim 8, further including for locating a first object at a desired location with respect to a web page encoded using a web marker language, so that when the first object is displayed by a client machine having a web browser in mutual association with the web page the first object is spatially coordinated with a second object in the web page, and said method further comprising:

(a) including within the web marker language of the web page, code for displaying a reference object, and

(b) including within said code a name identifying the reference object or being associated therewith and being set to a name that is known to identify the first object;

whereby upon uploading the web page to the client machine that receives the first object the web browser displays the first object at a display coordinate of the reference object.

16. The method according to claim 15, wherein the reference object is a tag in the web page.

17. The method according to claim 15, wherein said first and second objects are derived from mutually independent sources.

18. The method according to claim 15, further including:

(c) including within said code a display coordinate corresponding to said desired location for displaying the reference object.

19. The method according to claim 15, wherein the first object is an animated object.

20. The method according to claim 15, wherein the first object is overlaid on a separate layer to the web page.

21. The method according to claim 15, wherein the first object is an advertisement object.

22. The method according to claim 21, wherein the advertisement object includes a link to an advertisement and serves as a permanent reminder of a brief animated advertisement clip previously displayed intermittently.

30. The method according to claim 16, being further adapted for rendering a first object at a desired location with respect to a web page encoded using a web marker language, so that when the first object is displayed in mutual association with the web page in spatial coordination with a second object in the web page, and said method further comprising:

(d) deriving specific predefined names referenced in all the web browser'"'"'s windows,

(e) determining the unique and absolute location on the page of each reference object with the predefined name,

(f) identifying objects whose names correspond to the predefined name of one of the reference objects, and

(g) locating objects thus identified according to the absolute location of the tag whose name corresponds to the name of the object;

whereby upon rendering the web page and the first object, the first object is displayed at a display coordinate of the reference object.

31. The method according to claim 30, wherein the reference object is a tag in the web page.

32. The method according to claim 30, wherein said first and second objects are derived from mutually independent sources.

33. The method according to claim 30, wherein the first object is an animated object.

34. The method according to claim 30, wherein the first object is overlaid on a separate layer to the web page.

35. The method according to claim 30, wherein the first object is an advertisement object.

36. The method according to claim 35, wherein the advertisement object includes a link to an advertisement and serves as a permanent reminder of a brief animated advertisement clip previously displayed intermittently.

39. A web page rendering unit (74) for use by the web browser (70) according to claim 17 for rendering a first object at a desired location with respect to a web page encoded using a web marker language, so that the first object is displayed in mutual association with the web page in spatial coordination with a second object in the web page, said web page rendering unit comprising:

a tag identifier unit (75) for deriving specific predefined names referenced in all the browser'"'"'s windows,

a tag location determination unit (76) responsively coupled to the tag identifier unit (75) for determining the unique and absolute location on the page of each tag with the predefined ID thus found by the tag identifier unit (75),

an object identifier unit (77) for identifying objects whose names correspond to the name of a reference object derived by the tag identifier unit (75), and

an object locating unit (78) coupled to the object identifier unit (77) for locating objects thus identified by the object identifier unit (77) according to the absolute location of the tag whose ID corresponds to the name of the object.

40. The web page rendering unit according to claim 39, wherein the tag identifier unit (75) is adapted to obtain said predefined names by accessing a memory (52, 53).

41. The web page rendering unit according to claim 39, wherein the reference object is a tag in the web page.

42. The web page rendering unit according to claim 39, wherein said first and second objects are derived from mutually independent sources.

43. The web page rendering unit according to claim 39, wherein the first object is an animated object.

44. The web page rendering unit according to claim 39, wherein the first object is overlaid on a separate layer to the web page.

45. The web page rendering unit according to claim 39, wherein the first object is an advertisement object.

46. The web page rendering unit according to claim 45, wherein the advertisement object includes a link to an advertisement and serves as a permanent reminder of a brief animated advertisement clip previously displayed intermittently.

23. A method for allowing cross-communication between a first area and a second area of a primary web page respectively sourced by different first and second content providers, said method characterized by:

(a) downloading from a web server (13) controlled by the first content provider a primary web page (22) containing a first area (21) and a second area (23) containing a link to a secondary web page (25) accessible to said web server and containing a link to content from an unrestricted content provider, and

(b) downloading the secondary web page from the web server, and

(c) downloading said content to the second area within the primary web page.

24. The method according to claim 23, wherein the second area is an HTML frame within the primary web page.

25. The method according to claim 23, wherein the first area is an HTML frame within the primary web page.

26. The method according to claim 23, wherein the first area is the complete primary web page.

27. The method according to claim 23, wherein the content contained in the secondary web page relates to an advertisement that is to be associated with the primary web page.

28. The method according to claim 23, wherein the content contained in the secondary web page is animated.

29. The method according to claim 23, wherein the first and second areas are overlapping HTML layers.

51. The method according to claim 23, being further adapted for rendering a first object at a desired location with respect to a web page encoded using a web marker language, so that when the first object is displayed in mutual association with the web page in spatial coordination with a second object in the web page, and said method further comprising:

(d) deriving specific predefined names referenced in all the web browser'"'"'s windows,

(e) determining the unique and absolute location on the page of each reference object with the predefined name, and

(f) identifying objects whose names correspond to the predefined name of one of the reference objects, and

(g) locating objects thus identified according to the absolute location of the tag whose name corresponds to the name of the object;

whereby upon rendering the web page and the first object, the first object is displayed at a display coordinate of the reference object.

37. A web server (13, 14) for allowing cross-communication between a first area and a second area of a primary web page respectively sourced by different first and second content providers, said web server comprising:

a data access unit (33) for accessing a primary web page containing a first area and a second area containing a link to a secondary web page accessible to said web server and containing a link to content from an unrestricted content provider, and

a communication unit (34) coupled to the date access unit for conveying the primary web page to a client machine connected to the web server thus enabling said content to be loaded by a web browser in the client machine to the second area within the primary web page.

38. A web browser (15, 70) allowing cross-communication between a first area and a second area of a primary web page respectively sourced by different first and second content providers, said web browser being adapted to:

(a) download from a web server controlled by the first content provider a primary web page (22) containing a first area (21) and a second area (23) containing a link to a secondary web page (25) accessible to said web server and containing a link to content (26) from an unrestricted content provider,

(b) download the secondary web page from the web server, and

(c) download said content to the second area within the primary web page.

47. A web page (20) allowing cross-communication between a first area (21) and a second area (23) thereof respectively sourced by different first and second content providers, said web page (20) comprising:

a link to a secondary web page (25) provided by the first content provider and containing a link to content from an unrestricted content provider embedded in the second area of the web page, thus enabling any content thereof to be loaded to the second area within the web page.

48. The web page according to claim 47, further including:

code in the web marker language of the web page for displaying a reference object, and

a name within said code identifying the reference object or being associated therewith and being set to a name that is known to identify the first object;

whereby upon uploading the web page to the client machine that receives the first object, the web browser displays the first object at a display coordinate of the reference object.

49. The web page according to claim 47, wherein the reference object is a tag in the web page.

50. A method for allowing cross-communication between a first area (21) and a second area (23) of a primary web page (22) respectively sourced by different first and second content providers, said method characterized by:

(a) configuring both the first and second area for receiving content from the first content provider by embedding in the second area of the primary web page a link to a secondary web page provided by the first content provider, and

(b) including in the secondary web page a link to content from an unrestricted content provider, thus enabling any content thereof to be loaded to the second area within the primary web page while allowing cross-communication between the secondary web page and the first area of the primary web page.