System and method of distributing customized content

• US 20040199605A1
• Filed: 04/06/2004
• Published: 10/07/2004
• Est. Priority Date: 04/07/2003
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: LaCroix, Robert Z., Culler, Connie
• Application Number:
  US10/819,532
• Publication Number:
  US 20040199605A1
• Time in Patent Office: Days
• US Class Current: 709/218
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A customized content distribution system and method is disclosed herein. The customized content distribution system and method provides a software tool for partners to specify exactly what content they desire and delivers content directly to the partner based upon the specifications provided. In one aspect, the content comprises web based content such as digital data in the form of html code, text, graphics, or multimedia data.

Claims

1. A method of distributing customized content, comprising:

maintaining a database comprising electronic content;

providing a web interface comprising a plurality of selection means for defining a content package;

creating a customized content package based on the selections made through the web interface;

generating code representing a web page to display the selected content;

storing the code on a server connectable through a computer network; and

electronically transmitting a URL comprising the location of the code to the merchant.

2. The method of claim 1 wherein the content relates to a product or service offered by a business and is used by partners of the business to aid in marketing the product or service.

3. A method of distributing customized content, comprising:

maintaining a database comprising electronic content;

providing a web interface comprising a plurality of selection means for defining a content package;

selecting content from the database based on the selections made through the web interface;

creating a content package; and

electronically transmitting the content package to the merchant.

4. The method of claim 3 wherein the content relates to a product or service offered by a business and is used by partners of the business to aid in marketing the product or service.

5. The method of claim 3 wherein further comprising generating code representing a web page to display the selected content.

6. A method of distributing customized content, comprising:

providing a web page configured to send a request for customized content to a server over a computer network, the web page providing a selection system for specifying parameters defining the customized content;

receiving a request for customized content from the partner including the parameters specified by the partner;

selecting content from a database based upon the parameters specified by the partner,

generating code representing a web page including the selected content;

packaging the code and the corresponding selected content into a content package; and

transmitting the content package to the accessing partner for posting into a Web site.

7. The method of claim 6 wherein the parameters include page layout and type of content.

8. The method of claim 6 wherein the step of generating code representing a web page is done dynamically by utilizing a template that defines the structure of a web page.

9. The method of claim 6 wherein the step of transmitting includes sending the partner an email with a link to the location of their content package.

10. The method of claim 9 further comprising the step of saving the content package on the server and allowing the partner access to and downloading of the content package.

11. The method of claim 6 wherein the step of transmitting includes emailing the content package to the partner.

12. The method of claim 6 wherein the step of transmitting the content package is by saving the content package onto a CD-ROM and mailing the CD-ROM to the client.

13. The method of claim 6 wherein the step of transmitting the content package comprises displaying a URL.

14. The method of claim 6 wherein the URL is inserted into the partner'"'"'s website.

15. A method of distributing product and/or service information to at least one of a plurality of sellers/merchants of the product and or service, the method comprising:

maintaining a database comprising content used to describe at least one product or service;

providing a plurality of variables/preferences for a merchant to specify;

creating a content package based on the merchant preferences; and

electronically transmitting the content package to the merchant.