Gender-directed marketing in public restrooms

• US 20040201488A1
• Filed: 04/28/2004
• Published: 10/14/2004
• Est. Priority Date: 11/05/2001
• Status: Abandoned Application

• Current Assignee: Rafael Elul
• Original Assignee: Rafael Elul
• Inventors: Elul, Rafael
• Application Number:
  US10/833,224
• Publication Number:
  US 20040201488A1
• Time in Patent Office: Days
• US Class Current: 340/686.6
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

A method of gender-specific marketing by providing gender-directed audiovisual advertising to users of public restrooms, and optionally providing means for immediate ordering or on-the-spot purchase of the advertised items.

Claims

1. A process or method for gender-specific marketing in public rest rooms, grooming areas, powder rooms, and all other gender-segregated privacy enclaves in communal or public space, comprising the following steps:

(i) providing two or more gender-specific sources or programs of advertising of goods or services, such that for each gender there is available at least one source specific for that gender

(ii) displaying said advertising in, or substantially proximal to said gender-specific privacy areas, in such manner that the advertising program appropriate to each gender is clearly visible and/or audible in said privacy area of the corresponding gender

(iii) optionally providing means for immediate ordering and/or immediate purchase of all or some of said goods or services advertised to restroom users of each gender

whereby users of both genders of said privacy enclaves, are each presented with a distinct gender-specific advertising program appropriate to that same gender, and may have the opportunity of immediate purchase of the items advertised.