Persuasive website design system and method

• US 20040204979A1
• Filed: 03/21/2003
• Published: 10/14/2004
• Est. Priority Date: 03/21/2003
• Status: Abandoned Application

• Current Assignee: Persuasive Architecture, Inc.
• Original Assignee: Persuasive Architecture, Inc.
• Inventors: Quarto-vonTivadar, John C., Eisenberg, Bryan, Eisenberg, Jeffrey
• Application Number:
  US10/394,514
• Publication Number:
  US 20040204979A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

Systems and methods are described for creating and using a persuasive web site usable in electronic business applications. The invention includes defining a plurality of personae of prospective customers anticipated to access a web site, creating a plurality of web pages as a function of the defined personae, creating a plurality of paths connecting the web pages as a function of the defined personae, storing the plurality of web pages and data regarding the plurality of paths, and providing access to the plurality of web pages to prospective customers according to the plurality of paths as a function of a persona of each prospective customer.

Claims

1. A computer system for providing electronic business services, comprising:

a network;

at least one customer computer associated with at least one customer and connected to the network, the at least one customer computer including a web browser for accessing and communicating over the network; and

at least one merchant computer associated with at least one merchant and connected to the network, the merchant computer being accessible by the customer computer via the network, the merchant computer including a plurality of web pages constructed and configured according to predetermined personae of customers anticipated to access the at least one merchant computer.

2. The system of claim 1, wherein definition of the customer personae includes demographic information.

3. The system of claim 1, wherein definition of the customer personae includes psychographic information.

4. The system of claim 1, wherein definition of the customer personae includes topographic information.

5. The system of claim 1, the at least one merchant computer including storage for storing the plurality of web pages.

6. The system of claim 1, the at least one merchant computer further comprising:

a customer database for storing information regarding customers who access the at least one merchant computer.

7. The system of claim 1, the at least one merchant computer further comprising:

an order database for storing information regarding orders placed by customers who access the at least one merchant computer.

8. The system of claim 1, the at least one merchant computer further comprising:

an inventory database for storing information regarding goods or services available to customers who access the at least one merchant computer.

9. A method for electronic business, comprising:

defining a plurality of personae of customers anticipated to access a web site;

creating a plurality of web pages as a function of the defined personae

creating a plurality of paths connecting the web pages, as a function of the defined personae;

storing the plurality of web pages and data regarding the plurality of paths; and

providing access to the plurality of web pages to prospective customers according to the plurality of paths and as a function of a persona of each prospective customer.

10. The method of claim 9, further comprising:

guiding each prospective customer though the plurality of web pages according to a respective path corresponding to a persona of the prospective customer.

11. A program storage device, readable by a machine and tangibly embodying a representation of a program of instructions adapted to be executed by said machine to perform the method of claim 9.

12. A method for designing an electronic business system, comprising:

defining a plurality of personae corresponding to customers anticipated to access the system;

creating a plurality of web pages as a function of the defined plurality of personae, each web page having information in a form to persuade prospective customers into purchasing a product or service;

linking the plurality of web pages as a function of the defined plurality of personae; and

providing access to the plurality of web pages by prospective customers.

13. The method of claim 12, the linking step further comprising:

defining a plurality of paths through the plurality of web pages as a function of the defined plurality of personae.

14. The method of claim 13, the step of providing access further comprising:

transferring a prospective customer from one web page to another within said plurality of web pages according to a respective path corresponding to a persona of the prospective customer.

15. A program storage device, readable by a machine and tangibly embodying a representation of a program of instructions adapted to be executed by said machine to perform the method of claim 12.