System, method, and computer program product for realtime profiling of web site visitors
First Claim
1. A method of customizing content delivered to users of an interactive content delivery system, comprising the steps of:
- accessing a stored user profile for an active user;
presenting content to said active user;
identifying user characteristics based on said active user'"'"'s interaction with said presented content and storing data corresponding to said identified active user'"'"'s characteristics in a user session profile;
updating said active user'"'"'s user profile with data stored in said user session profile; and
presenting subsequent content to said user based on said updated user profile.
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Accused Products
Abstract
Business intelligence techniques and well-understood sales processes and techniques are utilized to allow the operator of an interactive sales medium, e.g., a web seller, call center operator, intelligent vending machine operator, etc., to gather information pertaining to a user of the web site from as many sources as possible, including from the user'"'"'s input at the “touch-point” (the PC, kiosk, PDF connected to the Web; an ATM; an intelligent vending machine). Content is selected and displayed that, in a less-than-apparent manner, elicits information from the user regarding his/her proclivities, purchasing habits, demographics, etc., and this information is combined with other data from other sources (call-center records, survey information, store purchases, etc.). This enables the sales medium operator to gain knowledge of the particular characteristics of individuals and permits a structured sales process and/or content delivery process to be tailored to that individual and presented to them via the web site.
211 Citations
33 Claims
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1. A method of customizing content delivered to users of an interactive content delivery system, comprising the steps of:
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accessing a stored user profile for an active user;
presenting content to said active user;
identifying user characteristics based on said active user'"'"'s interaction with said presented content and storing data corresponding to said identified active user'"'"'s characteristics in a user session profile;
updating said active user'"'"'s user profile with data stored in said user session profile; and
presenting subsequent content to said user based on said updated user profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system of customizing content delivered to users of an interactive content delivery system, comprising:
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means for accessing a stored user profile for an active user;
means for presenting content to said active user;
means for identifying user characteristics based on said active user'"'"'s interaction with said presented content and storing data corresponding to said identified active user'"'"'s characteristics in a user session profile;
means for updating said active user'"'"'s user profile with data stored in said user session profile; and
means for presenting subsequent content to said user based on said updated user profile. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A computer program product of customizing content delivered to users of an interactive content delivery system, the computer program product comprising a computer-readable storage medium having computer-readable program code embodied in the medium, the computer-readable code comprising:
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computer-readable program code that accesses a stored user profile for an active user;
computer-readable program code that presents content to said active user;
computer-readable program code that identifies user characteristics based on said active user'"'"'s interaction with said presented content and stores data corresponding to said identified active user'"'"'s characteristics in a user session profile;
computer-readable program code that updates said active user'"'"'s user profile with data stored in said user session profile; and
computer-readable program code that presents subsequent content to said user based on said updated user profile. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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Specification