Personals advertisement affinities in a networked computer system

• US 20040210565A1
• Filed: 06/25/2003
• Published: 10/21/2004
• Est. Priority Date: 04/16/2003
• Status: Active Grant

• Current Assignee: Match Group, LLC (Match Group, Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Chand, Jagdish, Call, Bryan, Urrabazo, Roger, Lu, Guotao, Scott, Andy
• Granted Patent: US 7,783,617 B2
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computer implemented method of searching personals ads comprising: performing a criteria search to identify one or more personals ads; and performing an affinity search to identify personals ads having an affinity to at least one of the personals ads identified by the criteria search.

Claims

1. A computer implemented method of searching personals ads comprising:

performing a criteria search to identify one or more personals ads; and

performing an affinity search to identify personals ads having an affinity to at least one of the personals ads identified by the criteria search.