Rapid response marketing
First Claim
Patent Images
1. A continuously interactive rapid response marketing system for business enterprise comprising:
- (a) means for selecting marketing communications activity;
(b) means for collecting performance data of said selected marketing communications activity;
(c) means for processing said marketing communications activity performance data;
(d) means for evaluating said processed performance data of all marketing communications activity; and
(e) means for reacting to said evaluation by modifying if necessary marketing communications activity.
0 Assignments
0 Petitions
Accused Products
Abstract
A system and method for managing marketing communications. The invention provides a system for rapid response marketing which is based upon performance of marketing communications. The system provides a rapid, data driven and highly efficient marketing capability for an individual advertiser.
68 Citations
18 Claims
-
1. A continuously interactive rapid response marketing system for business enterprise comprising:
-
(a) means for selecting marketing communications activity;
(b) means for collecting performance data of said selected marketing communications activity;
(c) means for processing said marketing communications activity performance data;
(d) means for evaluating said processed performance data of all marketing communications activity; and
(e) means for reacting to said evaluation by modifying if necessary marketing communications activity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A method for construction of individualized performance based continuously interactive marketing systems for business enterprises comprising:
-
(a) identifying the expected contribution of marketing communications to the business objectives of said business enterprise;
(b) identifying performance metrics of said marketing communications comprising a performance model or standards to measure accomplishment of said business objectives;
(c) identifying industry marketing communications information, past and current marketing communications activities and history thereof, if any, of said business enterprise;
(d) identifying available interactive marketing tools;
(e) selecting a marketing communication strategy comprising selecting marketing tools of the business enterprise or available interactive marketing tools sufficient to accomplish the expected contribution of marketing communications to the business objectives of said business enterprise;
(f) selecting a means for monitoring said marketing tools on an ongoing basis;
(g) selecting a means for evaluating on an ongoing basis the identified performance metrics;
(h) selecting a means for reacting to said evaluation of said marketing communications performance metrics;
(i) implementing said continuously interactive marketing system.
-
-
14. A method for the construction of individualized performance based continuously interactive marketing systems for business enterprises comprising:
-
(a) selecting marketing communications activity;
(b) collecting performance data of said selected marketing communications activity;
(c) processing said marketing communications activity performance activity;
(d) evaluating said processed performance data of all marketing communications activity;
(e) reacting to said evaluation by modifying if necessary marketing communications activity. - View Dependent Claims (15)
-
- 16. A method for optimizing marketing communications activity which comprises using a continuously interactive rapid response marketing system.
Specification