Method of distributing targeted Internet advertisements based on search terms
First Claim
1. A method of distributing Internet advertisements to users, each associated with a unique identifier, the method comprising:
- providing an advertisement;
associating a web search term with the advertisement, such that users employing the term in a search are desired recipients of the advertisement;
collecting search terms employed by each user at a search facility;
in response to a user visiting a publisher web site, determining if the user has employed the search term; and
if the user has employed the search term, then serving the advertisement to the user.
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Accused Products
Abstract
A method of distributing Internet advertisements includes collecting search terms employed by users of a search engine or search provider or its distribution partners web site(s), and collecting a unique identifier or cookie associated with each user. The search terms and unique identifiers are associatively stored in a database. A number of selected advertising strategies are generated, each having an associated desired search term or set of terms. Identifiers associated with one or more of the desired search terms are assigned to an associated one of the advertising strategies. In response to a user visiting a publisher web site, the user'"'"'s unique identifier is determined, the database is searched to determine an assigned advertising strategy, and an advertisement is served to the user based on the strategy. Users not fitting any assigned advertising strategy may or may not receive an advertisement.
157 Citations
20 Claims
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1. A method of distributing Internet advertisements to users, each associated with a unique identifier, the method comprising:
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providing an advertisement;
associating a web search term with the advertisement, such that users employing the term in a search are desired recipients of the advertisement;
collecting search terms employed by each user at a search facility;
in response to a user visiting a publisher web site, determining if the user has employed the search term; and
if the user has employed the search term, then serving the advertisement to the user. - View Dependent Claims (2, 3, 4, 5)
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6. A method of distributing Internet advertisements to users comprising:
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collecting search terms employed by users of a search engine or search provider or its distribution partners web site(s);
based on the collected search terms, assigning each user to a selected advertising strategy; and
in response to a user visiting a publisher web site, enacting the selected advertising strategy. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of distributing Internet advertisements to users comprising:
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collecting search terms employed by users of a search facility;
collecting a unique identifier associated with each user;
storing the search terms and unique identifiers in a database, with each identifier associated with the search terms employed by the associated user;
generating a plurality of selected advertising strategies, each with an associated desired search term;
assigning identifiers associated with one of the desired search terms to an associated one of the advertising strategies; and
in response to a user visiting a publisher web site, determining the user'"'"'s unique identifier, searching the database to determine an assigned advertising strategy, and serving an advertisement to the user based on the strategy. - View Dependent Claims (17, 18, 19, 20)
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Specification