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System and method for targeted advertising and marketing

  • US 20040215518A1
  • Filed: 05/24/2004
  • Published: 10/28/2004
  • Est. Priority Date: 10/12/2000
  • Status: Abandoned Application
First Claim
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1. A method for distributing promotional material with a package of bread from a baking facility in which the bread is baked and packaged, said method comprising:

  • a. providing a system-operator central computer for performing the steps of;

    (i) electronically receiving promotional specifications for generating promotional materials on behalf of a client;

    (ii) electronically receiving purchase-order information for a specific retailer;

    (iii) generating, based on at least one of said promotional specifications and purchase-order information, a first set of instructions for packaging a bread product; and

    (iv) generating, based on at least one of said promotional specifications and purchase-order information, a second set of instructions for including said promotional materials with said bread product;

    b. transmitting said first set of instructions to a bagging-system computer at the baking facility, wherein said bagging-system computer uses said first set of instructions to automatically control the operation of a bagging system located at the baking facility; and

    c. transmitting said second set of instructions to a coupon-targeting system computer, wherein said coupon-targeting system computer uses said second set of instructions to automatically control the operation of a coupon-targeting system located at the baking facility.

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