Methods and systems for associating customized advertising materials with billing statements

• US 20040215559A1
• Filed: 04/22/2003
• Published: 10/28/2004
• Est. Priority Date: 04/22/2003
• Status: Active Grant

• Current Assignee: Qwest Communications International Incorporated (Lumen Technologies, Inc.)
• Original Assignee: Qwest Communications International Incorporated Law Department
• Inventors: Pollard, Larry C., Rebenack, Larry M.
• Granted Patent: US 8,156,045 B2
• Time in Patent Office: Days
• US Class Current: 705/40
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

The present invention, therefore, provides systems and methods for overcoming certain deficiencies in the prior art. For example, in accordance with one embodiment of the invention, a system is provided for producing a customized advertising insert for a particular billing statement. The particular billing statement can be associated with a particular customer, and a system for producing the insert in accordance with embodiments of the invention can comprise an industrial printer adapted to produce at least one customized advertising insert from at least one customized advertising insert image. This system can further comprise a collating device configured to receive at least one customized advertising insert from the industrial printer. The collating device can further be configured to associate the at least one customized advertising insert with the particular billing statement. The customized advertising insert and a particular billing statement can each comprise a common identifier.

Claims

1. A system for producing a customized advertising insert for a particular billing statement associated with a particular customer, the system comprising:

an industrial printer adapted to produce at least one customized advertising insert from at least one customized advertising insert image;

a collating device configured to receive the at least one customized advertising insert from the industrial printer and associate the at least one customized advertising insert with the particular billing statement, wherein the at least one customized advertising insert and the particular billing statement each comprise a common identifier;

a database adapted to store a plurality of customized promotional messages;

at least one processor in communication with the industrial printer and the database; and

at least one computer readable medium in communication with the processor, wherein the computer readable medium comprises instructions executable by the processor to select at least one of the plurality of customizable promotional messages, to create the at least one customized advertising insert image, wherein the at least one customized advertising insert image further comprises at least one of the plurality of customizable promotional messages, and to transmit the at least one customized advertising insert image to the industrial printer.

2. The system of claim 1, wherein the at least one customized advertising insert image is a plurality of customized advertising insert images, and wherein each of the plurality of customized advertising insert images comprise the common identifier.

3. The system of claim 1, wherein the common identifier is a bar code.

4. The system of claim 1, wherein the at least one processor is incorporated within a computer in communication with the industrial printer.

5. The system of claim 1, wherein the at least one processor is a plurality of processors comprising a first processor and a second processor.

6. The system of claim 5, wherein the at least one computer readable medium is a plurality of computer readable media, the plurality of computer readable media comprising:

a first computer readable medium in communication with the first processor; and

a second computer readable medium in communication with the second processor.

7. The system of claim 1, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor to divide the at least one customized advertising insert image into a plurality of panels, wherein at least one of the plurality of panels comprises at least one of the plurality of customizable promotional messages.

8. The system of claim 1, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor to correlate the at least one customized advertising insert image with a promotional theme associated with the particular billing statement.

9. The system of claim 1, wherein the at least one customized advertising insert image comprises customer billing information for the particular customer, and wherein the customer billing information is associated with the billing statement.

10. The system of claim 1, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor to calculate a projected weight of the at least one customized advertising insert.

11. The system of claim 10, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor to compare the calculated projected weight of the at least one customized advertising insert with a predetermined weight threshold.

12. The system of claim 11, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor, if the projected weight of the at least one customized advertising insert is less than the predetermined threshold, to create at least one additional customized advertising insert image, and wherein the at least one additional customized advertising insert image comprises the common identifier and at least one additional customizable promotional message.

13. The system of claim 12, wherein the at least one customized advertising insert and the at least one additional customized advertising insert image share a common promotional theme.

14. The system of claim 1, wherein the database further comprises demographic information about the particular customer.

15. The system of claim 14, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor to customize the at least one customizable promotional message based upon the demographic information for the particular customer.

16. The system of claim 14, wherein the database further comprises a plurality of selection criteria for determining which of the plurality of customizable promotional messages should be included on the at least one customized advertising insert image.

17. The system of claim 16, wherein the at least one computer readable medium comprises further instructions executable by the at least one processor to filter the plurality of customizable promotional messages with at least one of the plurality of selection criteria prior to selecting the at least one customizable promotional message.

18. The system of claim 17, wherein filtering the plurality of customizable promotional messages comprises applying the selection criteria to the demographic information for the particular customer, in order to determine a set of appropriate customizable promotional messages for that customer.

19. A system for producing a customized advertising insert for a particular billing statement associated with a particular customer, the system comprising:

printing means for producing at least one customized advertising insert;

collating means for associating the at least one customized advertising insert with the particular billing statement, wherein the at least one customized advertising insert and the particular billing statement each comprise a common identifier;

means for storing a plurality of customized promotional messages;

means for selecting at least one of the plurality of customizable promotional messages;

means for creating the at least one customized advertising insert image, wherein the at least one customized advertising insert image further comprises at least one of the plurality of customized promotional messages; and

means for transmitting the at least one customized advertising insert image to the printing means.

20. The system of claim 19, further comprising:

means for dividing the at least one customized advertising insert image into a plurality of panels, wherein at least one of the plurality of panels comprises at least one of the plurality of customizable promotional messages.

21. The system of claim 19, further comprising:

means for correlating the at least one customized advertising images with a promotional theme associated with the particular billing statement.

22. The system of claim 19, further comprising:

means for calculating a projected weight of the at least one customized advertising insert;

23. The system of claim 22, further comprising:

means for comparing the calculated projected weight of the at least one customized advertising insert with a predetermined weight threshold, and, if the projected weight of the at least one customized advertising insert is less than the predetermined threshold, to created at least one additional customized advertising insert image.

24. A method for producing a customized advertising insert for a particular billing statement associated with a particular customer and comprising an identifier, the method comprising:

storing in a database a plurality of customizable promotional messages;

selecting at least one of the plurality of customizable promotional messages;

creating at least one customized advertising insert image, wherein the at least one customized advertising insert image includes the identifier and the at least one customizable promotional message;

transmitting the at least one customized advertising insert image to an industrial printer;

producing at least one customized advertising insert from the customized advertising insert image; and

associating the at least one customized advertising insert with the particular billing statement, wherein the particular billing statement also comprises the common identifier.

25. The method of claim 24, wherein the at least one customized advertising insert image is a plurality of customized advertising insert images, and wherein each of the plurality of customized advertising insert images includes the same identifier.

26. The method of claim 24, wherein selecting at least one of the plurality of customizable promotional messages comprises analyzing the at least one customized advertising insert image to determine at least one dimension of an available white space and selecting a promotional message that is dimensionally appropriate for the available white space.

27. The method of claim 24, further comprising:

storing in the database demographic information about each of a plurality of customers, wherein the plurality of customers comprises the particular customer.

28. The method of claim 27, further comprising:

customizing the at least one customizable promotional message based on the demographic information for the particular customer.

29. The method of claim 27, wherein the method further comprises storing in the database a plurality of selection criteria for determining which of the plurality of customizable promotional messages should be included on the at least one customized advertising insert image, and wherein selecting at least one of the plurality of customizable promotional messages comprises filtering the plurality of customizable messages with at least one of the selection criteria.

30. The method of claim 29, wherein filtering the plurality of customizable promotional messages comprises applying the selection criteria to the demographic information for the particular customer, in order to determine a set of appropriate customizable promotional messages for that customer.

31. The method of claim 24, further comprising:

calculating a projected weight of the at least one customized advertising insert.

32. The method of claim 31, further comprising:

comparing the calculated projected weight of the at least one customized advertising insert with a predetermined weight threshold.

33. The method of claim 32, further comprising:

if the calculated projected weight of the at least one customized advertising insert is less than the predetermined threshold, creating at least one additional advertising insert image, wherein the at least one additional advertising insert image comprises the common identifier and at least one additional customizable promotional message.

34. The method of claim 31, wherein the predetermined weight threshold depends upon the weight of the billing statement.

35. The method of claim 24, further comprising:

correlating the at least one customized advertising insert image with a promotional theme associated with the particular billing statement.