Apparatus and method for executing a game program having advertisements therein
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Accused Products
Abstract
A game system which is operable to update advertisements that are displayed when a game program is executed. The system stores a game program in a memory, receives (i.e., downloads), at predetermined times of operation, for example, on each new day the game program is executed or each time the game program is executed, updated advertising data that relates to at least one advertisement, stores the received advertising data in the memory, executes the game program stored in the memory, and outputs during the execution of the game program display data which corresponds to the stored advertisement data in accordance with the game program code. Further, instead of downloading new advertisements, plural advertisements may be prestored with the game program and only advertisement selection codes are downloaded to update the advertisements that are displayed when the game program is executed.
67 Citations
82 Claims
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1-52. -52. (Canceled).
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53. Apparatus for executing an executable program displaying updatable data therein, comprising:
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storage means for storing an executable program;
means for receiving updatable data relating to updatable data to be displayed and wherein said storage means stores the received updatable data; and
execution means for executing said executable program stored in said storage means and outputting display data incorporating the updatable data stored in said storage means within an original display data generated by said executable program. - View Dependent Claims (54, 55, 56)
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57. An apparatus for executing an executable program displaying data having updatable data therein, comprising:
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storage means for storing an executable program and updatable data relating to a plurality of updatable display data;
means for receiving at predetermined times updatable data identifying selected ones of said plurality of updatable display data stored in said storage means; and
program execution means for executing said executable program stored in said storage means and outputting display data incorporating the selected updatable display data identified in said updatable data at respective times within said original display data generated by said executable program.
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58. Apparatus for executing an executable program displaying updatable data therein, comprising:
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a memory for storing an executable program;
a receiver for receiving updatable data relating to updatable data to be displayed and wherein said memory stores the received updatable data; and
an execution apparatus for executing said executable program stored in said memory and outputting display data incorporating the updatable data stored in said memory within an original display data generated by said executable program. - View Dependent Claims (59, 60, 61)
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62. An apparatus for executing an executable program displaying data having updatable data therein, comprising:
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a memory for storing an executable program and updatable data relating to a plurality of updatable display data;
a receiver for receiving at predetermined times updatable data identifying selected ones of said plurality of updatable display data stored in said memory; and
an execution apparatus for executing said executable program stored in said memory and outputting display data incorporating the selected updatable display data identified in said updatable data at respective times within said original display data generated by said executable program.
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63. A method of executing an executable program displaying updatable data therein, comprising the steps of:
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storing an executable program in memory;
receiving updatable data relating to at least one updatable display data at predetermined times;
storing the received updatable data in the memory;
executing the executable program stored in the memory; and
outputting display data incorporating the updatable data stored in the memory within an original display data generated by the executable program. - View Dependent Claims (64, 65, 66)
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67. A method of executing an executable program displaying updatable data therein, comprising the steps of:
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storing an executable program and updatable data relating to a plurality of updatable display data in a memory;
receiving at predetermined times updatable data selection data identifying selected ones of the plurality of updatable display data stored in the memory;
executing the executable program stored in the memory; and
outputting display data incorporating the selected updatable display data identified in the updatable data selection data at respective times within an original display data generated by the executable program.
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68. An apparatus for exchanging information with an apparatus for executing an executable program having updatable data therein, comprising:
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storage means for storing updatable data;
means for transmitting said updatable data relating to at least updatable data to be displayed to said apparatus for executing an executable program, said means for transmitting transmits new updatable data at predetermined times; and
wherein said apparatus for executing an executable program stores the received updatable data, executes an executable program, and outputs display data incorporating the stored updatable data within an original display data generated by said executable program. - View Dependent Claims (69, 70, 71)
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72. An apparatus for exchanging information with an apparatus for executing an executable program having updatable data therein, comprising:
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storage means for storing updatable data relating to a plurality of updatable data to be displayed;
means for transmitting at predetermined times selected ones of said plurality of updatable data to be displayed stored in said storage means in accordance with updatable selection data received from said apparatus for executing an executable program;
said apparatus for executing an executable program executing said executable program and outputting display data incorporating the selected updatable data to be displayed identified in said updatable data selection at respective times within said original updatable data generated by said executable program.
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73. An apparatus for exchanging information with an apparatus for executing an executable program having updatable data therein, comprising:
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a memory for storing updatable data;
a transmitter for transmitting said updatable data relating to at least updatable data to be displayed to said apparatus for executing an executable program, said transmitter transmits new updatable data at predetermined times; and
wherein said apparatus for executing an executable program stores the received updatable data, executes an executable program, and outputs display data incorporating the stored updatable data within an original display data generated by said executable program. - View Dependent Claims (74, 75, 76)
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77. An apparatus for exchanging information with an apparatus for executing an executable program having updatable data therein, comprising:
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a memory for storing updatable data relating to a plurality of updatable data to be displayed; and
a transmitter for transmitting at predetermined times selected ones of said plurality of updatable data to be displayed stored in said memory in accordance with updatable selection data received from said apparatus for executing an executable program;
said apparatus for executing an executable program executing said executable program and outputting display data incorporating the selected updatable data to be displayed identified in said updatable data selection at respective times within said original updatable data generated by said executable program.
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78. A method of exchanging information with an apparatus for executing an executable program having updatable data therein, comprising the steps of:
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storing updatable data in memory; and
transmitting said updatable data relating to at least one updatable data to be displayed at predetermined times to said apparatus for executing an executable program;
wherein an executable program is executed at said apparatus for executing an executable program by outputting display data incorporating the transmitted updatable data to be displayed executable within an original display data generated by the program. - View Dependent Claims (79, 80, 81)
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82. A method of exchanging information with an apparatus for executing an executable program having updatable data therein, comprising the steps of:
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transmitting updatable data relating to a plurality of updatable data to be displayed to said apparatus for executing an executable program; and
transmitting to said apparatus for executing an executable program at predetermined times updatable data selection data identifying selected ones of the plurality of updatable data to be displayed stored in the memory;
wherein said apparatus for executing an executable program executes an executable program by outputting display data incorporating the selected updatable data to be displayed identified in the updatable data selection data at respective Limes within an original display data generated by the executable program.
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Specification