Method of viral marketing using the internet

• US 20040220850A1
• Filed: 08/23/2002
• Published: 11/04/2004
• Est. Priority Date: 08/23/2002
• Status: Abandoned Application

• Current Assignee: Miguel Ferrer, Sophy Regelous
• Original Assignee: Miguel Ferrer, Sophy Regelous
• Inventors: Regelous, Sophy, Ferrer, Miguel
• Application Number:
  US10/226,223
• Publication Number:
  US 20040220850A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method for facilitating viral marketing is disclosed in which a plurality of computer users communicate via a set of interconnected terminals and share online experiences under the direction of a single user. A plurality of terminals, each having a user interface, connect to a server or network through a portal rather than directly to the server. One terminal serves as a leader terminal. Each terminal connects to the portal so that it can send and receive data and commands between each of the plurality of terminals and the portal through the portal. The portal then connects to a server using a telecommunications connection. The server has the informational content resident thereon desired by the user and presents marketing messages (or other messages) to each of the users. The reactions of the users are recorded, with the recorded information used to identify when a leader of a group is also leading purchasing behavior for the group.

Claims

1. A method of viral marketing, comprising

creating a portal for receiving online connections from a plurality of users;

creating a room environment accessible from the portal, the room environment being able to display a plurality of advertising messages to individual users through the portal

creating a plurality of navigational avatars (Navetars) within the environment, each of the Navetars having an individual profile;

creating an ad database containing one or more messages, each message having a profile associated with it, the ad database being connected to the portal;

displaying the message from the ad database to the Navetar in the environment;

recording the response of the Navetar to the display of the message,

changing the profile of the Navetar in response to the recorded response to the message;

fusing a plurality of Navetars to form a fused Navetar group, the fused Navetar group having a profile comprised of the unique combination of its members'"'"' profiles, the fused Navetar group acting to receive the display of advertisements from the ad database, the fused Navetar group having a single Navetar acting as leader of the group of Navetars,

recording the response of the fused Navetar group to the display of advertisements,

recording the actions of the leader of the group of Navetars

changing the profile of the ads in the ad database in response to the response to the activity of the leader of the fused Navetar group.