Method and system for verifying exposure to message content delivered via subscription networks

• US 20040220858A1
• Filed: 04/30/2004
• Published: 11/04/2004
• Est. Priority Date: 05/02/2003
• Status: Abandoned Application

• Current Assignee: Media IP Holdings LLC
• Original Assignee: Media IP Holdings LLC
• Inventors: Maggio, Frank S.
• Application Number:
  US10/835,771
• Publication Number:
  US 20040220858A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/61 Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Providing advertising comprises communicating, through a mass-media, non-interactive broadcast network, an advertisement pod comprising multiple advertisements. Each advertisement comprises advertising content. A prize pool is created based on subscription fees, advertising premiums, sponsorship fees, user fees, entrance fees, and/or non-cash prizes. A query is communicated about a selected portion of the advertising content of at least one of the advertisements. An offer of a reward is presented as an incentive for each recipient to review the advertisements and to submit a response to the query. The reward is based on the prize pool. Respective responses to the query are collected through a response device from responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to the selected portion of the advertising content. A winner of the reward is selected from responding recipients.

Claims

1. A method for providing advertising, comprising the steps of:

collecting a subscription fee from a plurality of subscriber recipients of a mass-media, non-interactive broadcast network;

creating a prize pool comprising at least a portion of the subscription fee;

communicating via the mass-media, non-interactive broadcast network a plurality of advertisements to the subscriber recipients, the plurality of advertisements comprising advertising content for each advertisement;

communicating a query about a selected portion of the advertising content of at least one of the advertisements;

presenting an offer of a reward as an incentive for each subscriber recipient to become exposed to the advertisements and to submit a response to the query, the reward comprising one of at least a portion of the prize pool and a prize purchased with at least a portion of the prize pool; and

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the subscriber recipients,

wherein receipt of each response having a correct reply to the query verifies that the responding subscriber recipient has been exposed to at least the selected portion of the advertising content.

2. The method of claim 1, wherein the mass-media, broadcast network comprises a plurality of channels, and

wherein the step of communicating the advertisements comprises communicating the advertisements to the subscriber recipients via the plurality of channels on the mass-media, non-interactive broadcast network.

3. The method of claim 2, wherein the step of communicating the advertisements comprises simultaneously communicating the advertisements to the subscriber recipients via the plurality of channels on the mass-media, non-interactive broadcast network.

4. The method of claim 1, wherein the step of communicating the advertisements comprises simultaneously transmitting the advertisements via a plurality of mass-media, non-interactive broadcast networks for delivery to the subscriber recipients.

5. The method of claim 1, wherein the prize pool further comprises at least a portion of an advertising premium charged for at least one of the advertisements.

6. The method of claim 1, further comprising the step of granting the reward to at least one of the subscriber recipients submitting the response to the query.

7. The method of claim 1, further comprising the step of communicating an alert informing the subscriber recipients to pay attention to a communication of the selected portion of the advertising content.

8. The method of claim 7, wherein presentation of the alert to the subscriber recipients is separate from presentation of the selected portion of the advertising content to the subscriber recipients.

9. The method of claim 7, wherein the alert is presented to the subscriber recipients at a first time and the selected portion of the advertising content is presented to the subscriber recipients at a second time, and

wherein the first time is different from the second time.

10. The method of claim 7, wherein presentation of the alert to the subscriber recipients is accomplished via a first communications medium and presentation of the advertisements to the subscriber recipients is accomplished via a second communications medium, the first communications medium being different from the second communications medium.

11. The method of claim 7, wherein delivery to the subscriber recipients of the alert and the advertisements is independent from presentation of the alert and the advertisements to the subscriber recipients.

12. The method of claim 1, wherein the step of communicating the query comprises communicating the query via a communications medium that is different than the communications medium of the mass-media, non-interactive broadcast network.

13. The method of claim 1, wherein the step of communicating the advertisements comprises:

broadcasting to the subscriber recipients an advertisement comprising a vignette including the selected portion of the advertising content; and

broadcasting to the subscriber recipients an advertisement comprising the query including at least one question, thereby performing the step of communicating a query, wherein the subscriber recipients can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.

14. The method of claim 13, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an alert that provides the subscriber recipients with advance notice that the vignette is scheduled for subsequent delivery to the subscriber recipients.

15. The method of claim 14, wherein the step of communicating the advertisements further comprises broadcasting a sneak peek vignette that communicates to the subscriber recipients at least a portion of the vignette to assist in answering the query.

16. A method for providing advertising, comprising the steps of:

collecting a subscription fee from a plurality of subscriber recipients of a mass-media, non-interactive broadcast network comprising a plurality of channels, at least one of the channels being available to non-subscriber recipients;

creating a prize pool comprising at least a portion of the subscription fee;

communicating via the plurality of channels on the mass-media, non-interactive broadcast network a plurality of advertisements to the subscriber recipients and the non-subscriber recipients, the plurality of advertisements comprising advertising content for each advertisement;

communicating a query about a selected portion of the advertising content of at least one of the advertisements;

presenting an offer of a reward as an incentive for each subscriber recipient and non-subscriber recipient to become exposed to the advertisements and to submit a response to the query, the reward being based on the prize pool; and

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the subscriber recipients and the non-subscriber recipients,

wherein receipt of each response having a correct reply to the query verifies that the respective responding subscriber recipients and non-subscriber recipients have been exposed to at least the selected portion of the advertising content.

17. The method of claim 16, wherein the step of communicating the advertisements comprises simultaneously communicating the advertisements to the subscriber recipients and the non-subscriber recipients via the plurality of channels on the mass-media, non-interactive broadcast network.

18. The method of claim 16, wherein the step of creating a prize pool comprises creating a first prize pool for subscriber recipients and a second prize pool for non-subscriber recipients,

wherein the step of presenting an offer of a reward comprises presenting an offer of a first reward based on the first prize pool to subscriber recipients and an offer of a second reward based on the second prize pool to non-subscriber recipients.

19. The method of claim 18, wherein the first prize pool is larger than the second prize pool.

20. The method of claim 18, wherein the first prize pool comprises the at least a portion of the subscription fee, and

wherein the second prize pool does not comprise a portion of the subscription fee.

21. The method of claim 16, wherein the prize pool further comprises at least a portion of an advertising premium charged for at least one of the advertisements.

22. The method of claim 16, further comprising the step of granting the reward to at least one of the subscriber recipients and the non-subscriber recipients submitting the response to the query.

23. The method of claim 16, further comprising the step of communicating an alert informing the subscriber recipients and the non-subscriber recipients to pay attention to a communication of the selected portion of the advertising content.

24. The method of claim 23, wherein presentation of the alert to the subscriber recipients and the non-subscriber recipients is accomplished via a first communications medium and presentation of the advertisements is accomplished via a second communications medium, the first communications medium being different from the second communications medium.

25. The method of claim 23, wherein delivery of the alert and the advertisements to the subscriber recipients and the non-subscriber recipients is independent from presentation of the alert and the advertisements to the subscriber recipients and the non-subscriber recipients.

26. The method of claim 16, wherein the step of communicating the query comprises communicating the query via a communications medium that is different than the communications medium of the mass-media, non-interactive broadcast network.

27. The method of claim 16, wherein the step of communicating the advertisements to the subscriber recipients and the non-subscriber recipients comprises:

broadcasting an advertisement comprising a vignette including the selected portion of the advertising content to the subscriber recipients and the non-subscriber recipients; and

broadcasting an advertisement comprising the query including at least one question to the subscriber recipients and the non-subscriber recipients, thereby performing the step of communicating a query, wherein the subscriber recipients and the non-subscriber recipients can respond to the query by submitting the response.

28. The method of claim 27, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an alert that provides the subscriber recipients and the non-subscriber recipients with advance notice that the vignette is scheduled for subsequent delivery.

29. The method of claim 28, wherein the step of communicating the advertisements further comprises broadcasting a sneak peek vignette for communicating to the subscriber recipients and the non-subscriber recipients at least a portion of the vignette to assist in answering the query.

30. A system for providing advertising, comprising:

a mass-media, non-interactive broadcast network operative to communicate a plurality of advertisements to a mass audience comprising a plurality of subscriber recipients that receive the broadcast network upon payment of a subscription fee, the plurality of advertisements comprising advertising content for each advertisement;

a communications medium operative to communicate a query about a selected portion of the advertising content of at least one of the advertisements;

a reward communications medium operative to communicate an offer of a reward as an incentive to submit a response to the query, the reward based on a prize pool that comprises at least a portion of the subscription fee;

a plurality of response devices, each operative by one of the subscriber recipients to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and

an information gathering system operative to collect each response to the query communicated from the respective response devices,

wherein receipt of each response having a correct reply to the query verifies that the responding subscriber recipient has been exposed to at least the selected portion of the advertising content.

31. The system of claim 30, wherein the mass-media, non-interactive broadcast network comprises a plurality of channels and communicates the advertisements to the subscriber recipients via the plurality of channels.

32. The system of claim 31, wherein the mass-media, non-interactive broadcast network simultaneously communicates the advertisements to the subscriber recipients via the plurality of channels.

33. The system of claim 30, wherein the prize pool further comprises at least a portion of an advertising premium charged for at least one of the advertisements.

34. The system of claim 30, further comprising a plurality of the mass-media, non-interactive broadcast networks, each operative to communicate the advertisements to the mass audience.

35. The system of claim 34, wherein each of the broadcast networks is operative to simultaneously communicate the advertisements for reception by the mass audience.

36. The system of claim 34, wherein the plurality of broadcast networks comprises one or more of cable, satellite, streaming Internet, and private networks.

37. The system of claim 30, further comprising a database that stores the responses to the query in response to receiving the responses collected by the information gathering system, the database further operative to store identifying information for at least the subscriber recipients registered in advance to submit the responses to the query, the identifying information useful to match the responses to the query to the subscriber recipients that have registered to submit the responses.

38. The system of claim 30, wherein a grant of the reward occurs after the submission of each response by the subscriber recipients and is provided at a time subsequent to communication of the advertisements to the subscriber recipients based upon confirmation of a correct response to the query.

39. The system of claim 30, further comprising an alert communications medium operative to communicate an alert that informs the subscriber recipients to pay attention to communication of the advertisements.

40. The system of claim 39, wherein the alert is presented to the subscriber recipients at a first time and the content is presented to the subscriber recipients at a second time, and wherein the first time is different from the second time.

41. The system of claim 39, wherein the alert communications medium is different from the mass-media, non-interactive broadcast network.

42. The system of claim 39, wherein the mass-media, non-interactive broadcast network comprises the alert communications medium.

43. The system of claim 39, wherein delivery to the subscriber recipients of the alert and the content is independent from presentation of the alert and content to the subscriber recipients.

44. The system of claim 30, wherein the query communications medium is different from the mass-media, non-interactive broadcast network.

45. The system of claim 30, wherein the mass-media, non-interactive broadcast network comprises the query communications medium.

46. The system of claim 30, wherein the plurality of advertisements comprises:

an advertisement comprising a vignette including the selected portion of the advertising content;

an advertisement comprising the query; and

an advertisement comprising an alert that provides notice of delivery of the vignette.

47. The system of claim 46, wherein the plurality of advertisements further comprises an advertisement comprising a sneak peek vignette comprising at least a portion of the vignette to assist in preparing a reply to the query.

48. The system of claim 46, wherein presentation of the query to the subscriber recipients is separate from presentation of the vignette to the subscriber recipients.

49. A method for providing advertising, comprising the steps of:

creating a prize pool;

communicating via a mass-media, non-interactive broadcast network a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;

communicating a query about a selected portion of the advertising content of at least one of the advertisements;

presenting an offer of a reward as an incentive for each recipient to become exposed to the advertisements and to submit a response to the query, the reward being based on the prize pool;

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content; and

selecting a recipient that submits a response to the query as a winner of the reward.

50. The method of claim 49, wherein the creating step comprises the steps of:

collecting a subscription fee from recipients of the network; and

designating at least a portion of the subscription fee to the prize pool.

51. The method of claim 49, wherein the creating step comprises the steps of:

collecting an advertising premium for at least one of the advertisements; and

designating at least a portion of the advertising premium to the prize pool.

52. The method of claim 49, wherein the creating step comprises the steps of:

collecting a subscription fee from a multi-system operator (“

MSO”

) of the network; and

designating at least a portion of the MSO subscription fee to the prize pool.

53. The method of claim 49, wherein the creating step comprises the steps of:

collecting a sponsorship fee; and

designating at least a portion of the sponsorship fee to the prize pool.

54. The method of claim 49, wherein the creating step comprises the steps of:

collecting an entrance fee from recipients to make the recipients eligible to win the reward; and

designating at least a portion of the entrance fee to the prize pool.

55. The method of claim 49, wherein the creating step comprises the steps of:

collecting non-cash prizes; and

designating at least a portion of the non-cash prizes to the prize pool.

56. The method of claim 49, wherein the selecting step comprises the steps of:

identifying each recipient that submitted a correct response to the query; and

selecting one of the identified recipients as the winner of the reward.

57. The method of claim 49, wherein the selecting step comprises the steps of:

identifying each recipient that submitted a correct response to the query;

presenting at least one follow-up question to the identified recipients;

receiving responses to the at least one follow-up query from the identified recipients;

identifying each recipient that submitted a correct response to the follow-up query; and

selecting one of the recipients that submitted a correct response to the follow-up query as the winner of the reward.

58. The method of claim 57, wherein the follow-up question comprises at least one of a trivia question, a skill-based question, and a demographic-based question.

59. The method of claim 49, wherein the step of communicating the query comprises communicating the query via a communications medium that is different than the communications medium of the network.

60. The method of claim 49, wherein the step of communicating the advertisements comprises:

broadcasting to the recipients an advertisement comprising a vignette including the selected portion of the advertising content; and

broadcasting to the recipients an advertisement comprising the query including at least one question, thereby performing the step of communicating a query, wherein the recipients can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.

61. The method of claim 60, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an alert that provides the recipients with advance notice that the vignette is scheduled for subsequent delivery to the recipients.

62. A method for providing advertising, comprising the steps of:

communicating via a mass-media, non-interactive broadcast network a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;

collecting an advertising premium for at least one of the advertisements;

creating a prize pool comprising at least a portion of the advertising premium;

communicating a query about a selected portion of the advertising content of at least one of the advertisements;

presenting an offer of a reward as an incentive for each recipient to become exposed to the advertisements and to submit a response to the query, the reward being based on at least a portion of the prize pool;

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content; and

selecting a recipient that submits a response to the query as a winner of the reward.

63. The method of claim 62, wherein the advertising premium comprises a non-cash prize.

64. The method of claim 62, wherein the selecting step comprises the steps of:

identifying each recipient that submitted a correct response to the query; and

selecting one of the identified recipients as the winner of the reward.

65. The method of claim 62, wherein the selecting step comprises the steps of:

identifying each recipient that submitted a correct response to the query;

presenting at least one follow-up question to the identified recipients;

receiving responses to the at least one follow-up query from responding ones of the identified recipients;

identifying each recipient that submitted a correct response to the follow-up query; and

selecting one of the recipients that submitted a correct response to the follow-up query as the winner of the reward.

66. The method of claim 65, wherein the follow-up question comprises at least one of a trivia question, a skill-based question, and a demographic-based question.

67. The method of claim 62, wherein the mass-media, broadcast network comprises a plurality of channels, and

wherein the step of communicating the advertisements comprises communicating the advertisements to the recipients via the plurality of channels on the mass-media, non-interactive broadcast network.

68. The method of claim 62, further comprising the step of communicating an alert informing the recipients to pay attention to a communication of the selected portion of the advertising content.

69. The method of claim 68, wherein presentation of the alert to the recipients is accomplished via a first communications medium and presentation of the advertisements to the recipients is accomplished via a second communications medium, the first communications medium being different from the second communications medium.

70. The method of claim 62, wherein the step of communicating the query comprises communicating the query via a communications medium that is different than the communications medium of the mass-media, non-interactive broadcast network.

71. The method of claim 62, wherein the step of communicating the advertisements comprises:

broadcasting to the recipients an advertisement comprising a vignette including the selected portion of the advertising content; and

broadcasting to the recipients an advertisement comprising the query including at least one question, thereby performing the step of communicating a query, wherein the recipients can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.

72. The method of claim 71, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an alert that provides the recipients with advance notice that the vignette is scheduled for subsequent delivery to the recipients.

73. A method for providing advertising, comprising the steps of:

communicating via a mass-media, non-interactive broadcast network a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;

collecting an entrance fee from the recipients;

creating a prize pool comprising at least a portion of the entrance fee;

communicating a query about a selected portion of the advertising content of at least one of the advertisements;

presenting an offer of a reward as an incentive for each recipient to become exposed to the advertisements and to submit a response to the query, the reward being based on at least a portion of the prize pool;

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content; and

selecting a recipient that submits a response to the query as a winner of the reward.

74. The method of claim 73, wherein the selecting step comprises the steps of:

identifying each recipient that submitted a correct response to the query; and

selecting one of the identified recipients as the winner of the reward.

75. The method of claim 73, wherein the selecting step comprises the steps of:

identifying each recipient that submitted a correct response to the query;

presenting at least one follow-up question to the identified recipients;

receiving responses to the at least one follow-up query from responding ones of the identified recipients;

identifying each recipient that submitted a correct response to the follow-up query; and

selecting one of the recipients that submitted a correct response to the follow-up query as the winner of the reward.

76. The method of claim 75, wherein the follow-up question comprises at least one of a trivia question, a skill-based question, and a demographic-based question.

77. The method of claim 73, wherein the mass-media, broadcast network comprises a plurality of channels, and

wherein the step of communicating the advertisements comprises communicating the advertisements to the recipients via the plurality of channels on the mass-media, non-interactive broadcast network.

78. The method of claim 73, further comprising the step of communicating an alert informing the recipients to pay attention to a communication of the selected portion of the advertising content.

79. The method of claim 78, wherein presentation of the alert to the recipients is accomplished via a first communications medium and presentation of the advertisements to the recipients is accomplished via a second communications medium, the first communications medium being different from the second communications medium.

80. The method of claim 73, wherein the step of communicating the query comprises communicating the query via a communications medium that is different than the communications medium of the mass-media, non-interactive broadcast network.

81. The method of claim 73, wherein the step of communicating the advertisements comprises:

broadcasting to the recipients an advertisement comprising a vignette including the selected portion of the advertising content; and

broadcasting to the recipients an advertisement comprising the query including at least one question, thereby performing the step of communicating a query, wherein the recipients can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.

82. The method of claim 81, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an alert that provides the recipients with advance notice that the vignette is scheduled for subsequent delivery to the recipients.