Advertising method using mobile terminal, mobile terminal advertising system and mobile terminal

• US 20040224705A1
• Filed: 05/05/2004
• Published: 11/11/2004
• Est. Priority Date: 05/09/2003
• Status: Abandoned Application

• Current Assignee: NEC Corporation
• Original Assignee: NEC Corporation
• Inventors: Nishimura, Tomotsune
• Application Number:
  US10/838,227
• Publication Number:
  US 20040224705A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 15/83 Notification aspects
• CPC Class Codes: H04M 15/84 Types of notifications
• CPC Class Codes: H04M 2215/0184 involving reduced rates or discounts, e.g. time-of-day reductions, volume discounts, cell discounts, group billing, frequent calling destination(s) or user history list
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2215/2026 Wireless network, e.g. GSM, PCS, TACS
• CPC Class Codes: H04M 2215/32 Involving wireless systems
• CPC Class Codes: H04M 2215/81 Notifying aspects, e.g. notifications or displays to the user
• CPC Class Codes: H04M 2215/8129 Type of notification
• CPC Class Codes: H04M 2250/16 including more than one display unit
• CPC Class Codes: H04W 4/24 Accounting or billing

Abstract

An object is to improve the effect of advertising display using the display unit in the rear display unit of a mobile terminal. An advertiser transmits advertising contents from a contents server to a portable telephone. A user displays the advertising contents on the display unit in the rear face and the like of the portable telephone in public places and the like so as to advertise the contents to a third party. The advertiser shares a part of the communication fee for compensating the user for displaying the advertisement.

Claims

1. An advertising method using a mobile terminal, comprising the steps of:

receiving contents information for displaying advertisement from a content server by a mobile terminal; and

displaying the received contents information for displaying advertisement by changing a display on a display unit of a mobile terminal using the display unit equipped in the mobile terminal for displaying communication state as an advertising medium.

2. The advertising method using the mobile terminal as claimed in claim 1, wherein display of the information is changed in accordance with the communication state of the mobile terminal.

3. The advertising method using the mobile terminal as claimed in claim 1, wherein the information is continuously displayed after changing the display of the information.

4. The advertising method using the mobile terminal as claimed in claim 1, further comprising the steps of:

calculating communication cost required for mobile terminal communication in order to receive and display the contents information for displaying advertisement; and

performing reduction processing on communication fee based on the information on the calculated communication cost.

5. A mobile terminal advertising system, comprising:

a contents server for providing contents information for displaying advertisement;

a mobile terminal for receiving the contents information for displaying advertisement provided from the contents server; and

an advertisement-propaganda mechanism for displaying advertisement on a display unit equipped in the mobile terminal for displaying communication state as an advertising medium by changing a display of the contents information for displaying advertisement.

6. The mobile terminal advertising system as claimed in claim 5, further comprising:

a time managing unit equipped in the mobile terminal, for supervising accumulated time of the mobile terminal being used as an advertising medium;

a charging server for calculating communication fee of the mobile terminal being used as the advertising medium based on time information outputted from the time managing unit, wherein

the charging server is provided with a function of performing the reduction processing on the communication fee.

7. A mobile terminal comprising:

a display unit used as an advertising medium;

a time managing unit for supervising accumulated time of a mobile terminal being used as an advertising medium,

a radio communication unit for receiving contents information for displaying advertisement from a contents server as well as outputting accumulated time information outputted from the time managing unit to the outside; and

an advertisement-propaganda mechanism for displaying the contents information for displaying advertisement received in the radio communication unit by changing a display.