Method and system for including advertisements in output tasks

• US 20040225560A1
• Filed: 05/06/2003
• Published: 11/11/2004
• Est. Priority Date: 05/06/2003
• Status: Abandoned Application

• Current Assignee: Ricoh Company Limited
• Original Assignee: International Business Machines Corporation
• Inventors: Gebert, Steven M., Lewis, Harry R.
• Application Number:
  US10/430,479
• Publication Number:
  US 20040225560A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Apparatus and method for including advertisements in output tasks. In one aspect of the invention, merchant data is provided to the output device from a merchant, the merchant data including data describing at least one advertisement of the merchant to be available to be output by the output device. Data updates are provided that are received by the output device, where the data updates modify the advertisements or the parameters by which the advertisements are chosen to be output by the output device. The advertisements and information requested by a user can be output by the output device.

Claims

1. A method for providing advertisements for an output device, the method comprising:

(a) providing merchant data to the output device from a merchant, the merchant data including data describing at least one advertisement of the merchant to be available to be output by the output device; and

(b) providing data updates that are received by the output device, the data updates modifying the advertisements or the parameters by which the advertisements are chosen to be output by the output device.

2. The method of claim 1, wherein the output device outputs requested data that is requested by a customer, wherein at least one advertisement from the merchant is output with the requested output data.

3. The method of claim 2, wherein other merchant data from other merchants has been provided to the output device, and wherein a selection is made of at least one merchant'"'"'s advertisement to be output with the requested output data.

4. The method of claim 1, wherein the merchant data and data updates are provided to a commerce engine which provides data derived from the merchant data and data updates to the output device.

5. The method of claim 4, wherein the merchant data and data updates are received by the commerce engine over a computer network.

6. The method of claim 1, wherein the merchant data includes a baseline configuration that establishes the desired frequency of outputting the advertisements and the price that the merchant will pay for the output of the advertisements.

7. The method of claim 1, wherein the data updates include parameters to change the payments that the merchant is willing to make for output advertisements.

8. The method of claim 1, wherein the merchant data and data updates are provided to a consolidator that receives other merchant data and other data updates from a plurality of other merchants, wherein the consolidator provides data derived from merchant data and data updates to the output device.

9. The method of claim 1 wherein the merchant data includes a bid for the price that the merchant is willing to pay to output advertisements.

10. The method of claim 1 wherein the merchant data includes a maximum number of advertisements that the merchant is willing to output by one or more output devices.

11. The method of claim 9 wherein the data updates include changes from the merchant to the bid from that merchant.

12. The method of claim 11 wherein the changes to the bid are based on dynamic business variables of the merchant.

13. The method of claim 1 wherein the advertisements from the merchant include at least one coupon, and wherein the data updates include changes to the redeemable value of the at least one coupon or changes to the expiration date of the at least one coupon.

14. A method for receiving and transmitting advertisements to be output on an output device, the method comprising:

(a) receiving merchant data from a merchant, the merchant data including data describing at least one advertisement of the merchant to be available to be output by the output device;

(b) receiving data updates, the data updates modifying the advertisements or the parameters by which the advertisements are chosen to be output by the output device; and

(c) providing advertisement data derived from the merchant data and data updates to the output device, wherein the advertisements are to be output with other data requested by a customer operating the output device.

15. The method of claim 14, wherein other merchant data and other data updates from other merchants is received, and wherein a selection is made of at least one merchant'"'"'s advertisement to be output with the requested output data based on the received merchant data and data updates.

16. The method of claim 14, wherein the merchant data and data updates are received by a commerce engine which provides the advertisement data to the output device.

17. The method of claim 16, wherein the merchant data and data updates are received by the commerce engine over a computer network, and the advertisement data is provided over the computer network.

18. The method of claim 14, wherein the merchant data includes a baseline configuration that establishes the desired frequency of outputting the advertisements and the price that the merchant will pay for the output of the advertisements.

19. The method of claim 14, wherein the data updates include parameters to change the payments that the merchant is willing to make for output advertisements.

20. The method of claim 14, wherein the merchant data and data updates are received from a consolidator that receives other merchant data and other data updates from a plurality of other merchants.

21. The method of claim 14 wherein the merchant data includes a bid for the price that the merchant is willing to pay to output advertisements.

22. The method of claim 15 wherein the merchant data includes a bid for the price that the merchant is willing to pay to output advertisements, and further comprising selecting an advertisement to be output based on the value of the bids from the merchants.

23. The method of claim 22 wherein the data updates include changes from the merchant to the bid from that merchant.

24. The method of claim 23 wherein the changes to the bid are based on dynamic business variables in the merchant'"'"'s business.

25. The method of claim 14 wherein the merchant data includes a maximum number of advertisements that the merchant is willing to output by one or more output devices.

26. The method of claim 14 wherein the advertisements from the merchant include at least one coupon, and wherein the data updates include changes to the redeemable value of the at least one coupon or changes to the expiration date of the at least one coupon.

27. The method of claim 15 wherein an advertisement from a particular merchant is considered to be provided to an output device if the requested information for the customer is related to the business of the particular merchant.

28. A method for providing output data from an output device to a customer, the method comprising:

(a) providing the output device;

(b) receiving merchant data at the output device, the merchant data derived from parameters provided by at least one merchant pertaining to advertisements provided by the merchant which are available to be output by the output device;

(c) receiving a request for output data at the output device from the customer; and

(d) outputting the requested output data for the customer, wherein at least one advertisement from at least one of the merchants is included in the output data based at least in part on the merchant data from the merchant, the merchant data including a merchant bid for priority to advertise on the output device.

29. The method of claim 28 wherein the wherein at least one advertisement from at least one of the merchants is included in the output data based at least in part on real-time updates from the merchant.

30. The method of claim 28 wherein the output device includes a print device, and wherein the output data output by the print device includes a printout on paper.

31. The method of claim 28wherein the output data includes data sent to and stored by a electronic device possessed by or accessible to the customer.

32. The method of claim 28 wherein the output data is provided substantially cost-free to the customer.

33. The method of claim 28 wherein multiple merchants each provide at least one advertisement that is available to be included with the output data, and wherein at least one of those advertisements is selected to be included with the output data.

34. The method of claim 33 wherein the selection of advertisements to be included with the output data is based at least in part on the merchant data provided by the merchants, wherein the merchant data includes a bid by each merchant to pay for the ability to advertise via the output device.

35. The method of claim 34 wherein the advertisement having the highest bid has the highest priority to be included in the output data.

36. The method of claim 34 wherein the bids from the merchants are organized in a commerce engine accessible by the merchants and accessing the output device over a computer network.

37. The method of claim 33 wherein the number of advertisements from each merchant to be provided with output data is based at least in part on the value of the bid by each merchant to pay for the ability to advertise via the output device.

38. The method of claim 33 wherein the maximum number of advertisements to be output over a predetermined period of time is determined based at least in part on the merchant data provided by the merchant.

39. The method of claim 28 wherein at least one advertisement included in the output data includes a coupon offering a discount price on a product or service offered by the merchant providing the coupon.

40. The method of claim 39 wherein the merchant data includes data determining how the coupon appears when the output data is viewed by the customer.

41. The method of claim 39 further comprising receiving adjustment data at the output device from the merchant to change the discount price offered on the coupon based on changed circumstances.

42. The method of claim 39 further comprising receiving adjustment data at the electronic device from the merchant to change an expiration date of the coupon based on changed circumstances.

43. The method of claim 28 wherein the request for output data from the customer includes a selection or command on an electronic device in the possession of the customer, where the selection or command is sent to the output device wirelessly.

44. The method of claim 28 wherein the request for output data from the customer includes inputting the request at an input device that is connected to the output device.

45. The method of claim 28 wherein the advertisement is included in output data if the request of the customer is related to the business of the merchant.

46. An apparatus for providing output data to a customer, the apparatus comprising:

a receiving device capable of receiving merchant data, the merchant data derived from parameters provided by at least one merchant with respect to advertisements provided by the merchant and available to be output by the apparatus;

an input device capable of receiving a request for output data at the output device from the customer; and

an output device capable of outputting the requested output data for the customer, wherein at least one advertisement from at least one of the merchants is included in the output data based at least in part on the merchant data and real-time updates from the merchant.

47. The apparatus of claim 46 wherein the output device includes a print device, and wherein the output data output by the print device includes a printout on paper.

48. The apparatus of claim 46 wherein the output data includes digital data sent to and stored by a device possessed or accessible by the customer.

49. The apparatus of claim 46 wherein the output data is provided at substantially cost-free to the customer.

50. The apparatus of claim 46 wherein multiple merchants each provide advertisements that are available to be include with the output data, and wherein at least one of those advertisements is selected to be included with the output data.

51. The apparatus of claim 50 wherein the selection of advertisements to be included with the output data is based at least in part on the merchant data provided by the merchants, wherein the merchant data include a bid by each merchant to pay for the right of advertising via the electronic device.

52. The apparatus of claim 46 wherein the at least one advertisement included in the output data includes a coupon offering a discount price on a product or service offered by the merchant providing the coupon.

53. The apparatus of claim 52 wherein the merchant data determines how the coupon appears when the output data is viewed by the customer.

54. The apparatus of claim 46 wherein the receiving device includes a network connection that can receive data over a computer network.

55. The apparatus of claim 46 wherein the input device includes a device capable of receiving a selection or command made by the customer on a device in the possession of the customer, where the selection or command is received wirelessly by the input device.

56. The apparatus of claim 46 wherein the input device includes keyboard, touchscreen, mouse, or trackball.

57. A method for providing advertisements from an output device, the method comprising:

(a) providing at least one advertisement from a merchant, wherein the advertisement is to be output by the output device; and

(b) allowing the merchant to directly and substantially immediately adjust the content of the advertisement via a computer network in response to the merchant'"'"'s immediate business needs.

58. The method of claim 57 wherein the advertisement is output with information requested by a customer operating the output device.

59. The method claim 58 wherein the output device includes a print device that provides the requested information and advertisement to the customer on a physical printout.

60. The method of claim 57 wherein the advertisement includes a coupon offering a discount value in accordance with the merchant'"'"'s current pace of business.

61. A computer readable medium including program instructions to be implemented by a computer, the program instructions for providing advertisements for an output device, and implementing steps comprising:

(a) providing merchant data to the output device from a merchant, the merchant data including data describing at least one advertisement of the merchant to be available to be output by the output device; and

(b) providing data updates that are received by the output device, the data updates modifying the advertisements or the parameters by which the advertisements are chosen to be output by the output device.