Advertisement substitution

• US 20040237102A1
• Filed: 03/01/2004
• Published: 11/25/2004
• Est. Priority Date: 03/07/2003
• Status: Abandoned Application

• Current Assignee: RPX Corporation
• Original Assignee: RPX Corporation
• Inventors: Eldering, Charles A., Konig, Richard, Plotnick, Michael A.
• Application Number:
  US10/790,487
• Publication Number:
  US 20040237102A1
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: H04N 21/2143 located in a single building, e.g. hotel, hospital or museum arrangements specially adapted for plural spots in a confined site in broadcast systems H04H20/63; adaptations for transmission by electric cable for domestic distribution in television systems H04N7/106
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6112 involving terrestrial transmission, e.g. DVB-T
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 : involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8405 : represented by keywords
• CPC Class Codes: H04N 21/8456 : by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04N 7/088 : the inserted signal being digital
• CPC Class Codes: H04N 7/0887 : for the transmission of programme or channel identifying signals
• CPC Class Codes: H04N 7/16 : Analogue secrecy systems; Analogue subscription systems

Abstract

An ad reselling system that sells targeted advertisements, which replaces standard advertisements in a video signal. The standard advertisements are detected and replaced with the targeted advertisements. Sponsors of the targeted advertisements are billed when their advertisements are used to replace other advertisements.

Claims

1. A method for ad reselling, the method comprising:

receiving a video signal;

detecting an advertisement in the video signal using fingerprint data;

replacing the advertisement with a replacement segment; and

receiving payment from a sponsor of the replacement segment.

2. The method as recited in claim 1, wherein the fingerprint data is stored in a fingerprint database.

3. A method for ad reselling, the method comprising:

receiving a video signal;

detecting an advertisement in the video signal using manual detection;

replacing the advertisement with a replacement segment; and

receiving payment from a sponsor of the replacement segment.

4. The method as recited in claim 3, wherein the manual detection is performed remotely and transmitted using a computer communications network.

5. A method for reselling ads, the method comprising:

receiving a targeted advertisement targeted for a particular recipient from an advertisement database;

outputting the targeted advertisement to an ad insertion unit which replaces a detected advertisement with the targeted advertisement for display to the recipient; and

transmitting or receiving financial data related to replaced advertisements to a traffic and billing unit.

6. The method as recited in claim 5, further comprising:

receiving fingerprint data from a fingerprint database; and

detecting segments using the fingerprint data and outputting respective trigger signals to the ad insertion unit.

7. The method as recited in claim 5, further comprising:

receiving a trigger signal from a remote monitoring unit; and

outputting the trigger signal to the ad insertion unit.

8. The method as recited in claim 7, wherein the trigger signal is generated manually.

9. An ad reselling apparatus, the apparatus comprising:

a video input receiving a video signal;

a detecting unit detecting an advertisement in the video signal using fingerprint data;

a replacement unit replacing the advertisement with a replacement segment; and

a billing unit billing a sponsor of the replacement segment.

10. The apparatus as recited in claim 9, further comprising storing the fingerprint data in a fingerprint database.

11. An ad reselling apparatus, the apparatus comprising:

a video input receiving a video signal;

a detecting unit detecting an advertisement in the video signal based on manual detection;

a replacement unit replacing the advertisement with a replacement segment; and

a billing unit billing a sponsor of the replacement segment.

12. The apparatus as recited in claim 11, wherein the detecting unit further comprises a communication unit receiving a trigger signal over a computer communications network based on the manual detection which is performed remotely.

13. An ad reselling apparatus, the apparatus comprising:

an ad receiving unit receiving a targeted advertisement targeted for a particular recipient from an advertisement database; and

an ad output unit outputting the targeted advertisement to an ad insertion unit which replaces a detected advertisement with the targeted advertisement for display to the recipient.

14. The ad reselling apparatus as recited in claim 13, wherein the ad output unit outputs trigger signals to the ad insertion unit.

15. The ad reselling apparatus as recited in claim 13, further comprising:

a fingerprint receiving unit receiving fingerprint data from a fingerprint database; and

a detection unit detecting segments using the fingerprint data and outputting respective trigger signals to the ad insertion unit.

16. The ad reselling apparatus as recited in claim 13, further comprising:

a trigger signal receiving unit receiving a trigger signal from a program source; and

a trigger signal output unit outputting the trigger signal to the ad insertion unit.

17. The ad reselling apparatus as recited in claim 13, further comprising:

an ad accounting unit transmitting or receiving financial data related to replaced advertisements to a traffic and billing unit.

18. The ad reselling apparatus as recited in claim 13, further comprising:

a remote receiving unit receiving a trigger signal from a remote monitoring unit; and

a trigger signal output unit outputting the trigger signal to the ad insertion unit.

19. The apparatus as recited in claim 18, wherein the trigger signal is generated manually.

20. An ad reselling apparatus, the apparatus comprising:

an ad receiving unit receiving a targeted advertisement targeted for a particular recipient from an advertisement database;

an ad output unit outputting the targeted advertisement to an ad insertion unit which replaces a detected advertisement with the targeted advertisement for display to the recipient; and

an ad accounting unit transmitting or receiving financial data related to replaced advertisements to a traffic and billing unit.