Expanding computer display advertising method and system

• US 20040239703A1
• Filed: 04/28/2004
• Published: 12/02/2004
• Est. Priority Date: 04/28/2003
• Status: Active Grant

• Current Assignee: Steve Angelica
• Original Assignee: Steve Angelica
• Inventors: Angelica, Steve
• Granted Patent: US 8,396,745 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system is disclosed for creating additional advertising space by sensing the position of an element on a web page or other client viewer, and upon interaction of a user with that element positioning the appearance of additional web page elements not limited by the boundary of the initial element. Marketing methods enabled thereby are disclosed where among other possibilities this created advertising space can be sold to pay for placement of instances of the invention, where licensees are motivated to themselves place instances of the invention in exchange for usage rights, or further be compensated with a share of income from built-in links, where instances of the invention can carry value added content so that hosting sites will pay for the placement or carry it at no charge, and where a content provider might pay for having its content programmed or provide it for free for promotional value, where instances of the invention maintain links back to a generator site for its own propagation, where a web presence can be created across multiple sites for any commercial or social purpose as a conglomerate world wide billboard, where any instance of the invention can be reconfigured on any site where it resides in real time protected by optional password, and other alternatives more fully described in the specification.

Claims

1. An computer display advertising method, comprising:

(a) placing a first visible element on a displayable page on at least one hosting server with a first predefined contractual relationship with an agency entity;

(b) placing a computer code file on a control server with a secondary predefined contractual relationship with the agency entity;

(c) making the hosting server and the control server accessible to a client viewer;

(d) loading the computer code file upon loading of the displayable page on the client viewer;

(e) upon interaction of a computer pointing device with the first visible element, and according to the specifications of the computer code file,

(1) determining the position on the displayable page of the first visible element;

(2) causing the appearance, relative to the position of the first visible element, of at least one secondary visible element so that it is fully displayed on the client viewer, regardless of the scrolling of the displayable page;

(f) having a link between at least one of the visible elements and at least one advertiser, the advertiser having a third predefined contractual relationship with the agency entity;

(g) maintaining the appearance of the said secondary visible element while the computer pointing device maintains an interactive relationship with any of the said visible elements.

2. The method of claim 1 further comprising:

(a) placing a position detectable element on the displayable page in a predefined position relative to the first visible element;

(b) determining the position of the first visible element by relatively detecting the position of the position detectable element;

3. The method of claim 2 wherein the first visible element is a text element.

4. The method of claim 1 further comprising, obtaining other content accessible through one of the visible elements from at least one content provider based on a fourth predefined contractual relationship with the agency entity.

5. The method of claim 1 further comprising, placing the first visible element on multiple hosting servers.

6. The method of claim 1 wherein the secondary visible element is itself a nested instance of the invention.

7. The method of claim 1 wherein there are a plurality of secondary visible elements linked to a plurality of advertisers.

8. The method of claim 1 further comprising, assigning a unique id associated with each instance of the invention.

9. The method of claim 1 further comprising:

(a) assigning at least one password to the advertiser

(b) enabling the advertiser to update any of the visible elements linked to the advertiser.

10. The method of claim 1 wherein one of the visible elements links to an offer to supply additional instances of the invention.

11. An computer display advertising system, comprising:

(a) a first visible element on a displayable page of at least one hosting server with a first predefined contractual relationship with an agency entity;

(b) a computer code file on a control server with a secondary predefined contractual relationship with the agency entity;

(c) means for making the host server and control server accessible to a client viewer

(d) means for loading the computer code file upon loading of the displayable page on the client viewer;

(e) upon interaction of a computer pointing device with the first visible element, and according to the specifications of the computer code file,

(1) means for determining the position on the displayable page of the first visible element;

(2) means for causing the appearance, relative to the position of the first visible element, of at least one secondary visible element so that it is fully displayed on the client viewer, regardless of the scrolling of the displayable page;

(f) a link between at least one of the visible elements and at least one advertiser, the advertiser having a third predefined contractual relationship with the agency entity;

(g) means for maintaining the appearance of the said secondary visible element while the computer pointing device maintains an interactive relationship with any of the said visible elements.

12. The system of claim 11 further comprising:

(a) a position detectable element on the displayable page in a predefined position relative to the first visible element;

(b) means for determining the position of the first visible element by relatively detecting the position of the position detectable element;

13. The system of claim 12 wherein the first visible element is a text element.

14. The method of claim 11 further comprising, content accessible through one of the visible elements from at least one content provider based on a fourth predefined contractual relationship with the agency entity.

15. The system of claim 11 wherein the first visible element is placed on multiple hosting servers.

16. The system of claim 11 wherein the secondary visible element is itself a nested instance of the invention.

17. The system of claim 11 wherein there are a plurality of secondary visible elements linked to a plurality of advertisers.

18. The system of claim 11 wherein a unique id is assigned associated with each instance of the invention.

19. The system of claim 11 further comprising:

(a) at least one password assigned to the advertiser

(b) wherein the password enables the advertiser to update any of the visible elements linked to the advertiser.

20. The system of claim 11 wherein one of the visible elements links to an offer to supply additional instances of the invention.