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Expanding computer display advertising method and system

  • US 20040239703A1
  • Filed: 04/28/2004
  • Published: 12/02/2004
  • Est. Priority Date: 04/28/2003
  • Status: Active Grant
First Claim
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1. An computer display advertising method, comprising:

  • (a) placing a first visible element on a displayable page on at least one hosting server with a first predefined contractual relationship with an agency entity;

    (b) placing a computer code file on a control server with a secondary predefined contractual relationship with the agency entity;

    (c) making the hosting server and the control server accessible to a client viewer;

    (d) loading the computer code file upon loading of the displayable page on the client viewer;

    (e) upon interaction of a computer pointing device with the first visible element, and according to the specifications of the computer code file, (1) determining the position on the displayable page of the first visible element;

    (2) causing the appearance, relative to the position of the first visible element, of at least one secondary visible element so that it is fully displayed on the client viewer, regardless of the scrolling of the displayable page;

    (f) having a link between at least one of the visible elements and at least one advertiser, the advertiser having a third predefined contractual relationship with the agency entity;

    (g) maintaining the appearance of the said secondary visible element while the computer pointing device maintains an interactive relationship with any of the said visible elements.

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