Specific internet user target advertising replacement method and system
First Claim
1. A method for supplying ancillary information related to a request for a resource through a communications network comprising the steps of:
- receiving information comprising a request for said resource available through a communications from a resource requester;
referencing said request to determine availability of ancillary information related for request by analyzing said request;
transmitting information representing said requested resource available from said communications network and said ancillary information to a requester of said resource request.
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Accused Products
Abstract
A system and apparatus for delivering ancillary information related to a resource request, such as advertisements, to a resource requester via a gateway device. The invention describes the components of the gateway device receiving a request from a resource requester and the gateway device referencing the request for ancillary information, either internally or externally via a database. Additional elements to the invention include the gateway device receiving information representing the requested resource, from a resource provider, and ancillary information related to the resource, and the transmission by the gateway device of ancillary information and the resource to the resource requester.
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Citations
18 Claims
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1. A method for supplying ancillary information related to a request for a resource through a communications network comprising the steps of:
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receiving information comprising a request for said resource available through a communications from a resource requester;
referencing said request to determine availability of ancillary information related for request by analyzing said request;
transmitting information representing said requested resource available from said communications network and said ancillary information to a requester of said resource request. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus of a gateway device for supplying ancillary information related to a request for a resource through a communications network comprising:
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a means for receiving information comprising a request for said resource from a resource provider;
a means for referencing said request to determine availability of ancillary information related for request by analyzing said request;
a means for transmitting information representing said requested resource available from said communications network and said ancillary information to a requester of said resource request. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. An apparatus for providing an advertisement related to a requested resource available through a communications network, wherein said apparatus as a gateway device facilitates communications between a resource requester and a resource provider, said apparatus comprising:
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a communications interface that receives said request for a resource available through said communications network;
a processor that parses said request for data to identify attributes of said resource request; and
a storage device that comprises information for comparing said identified attributes to data representing advertisements related to said resource request, wherein said processor controls retrieval of said advertisements; and
said a communications interface transmits data comprising said advertisements and said requested resource. - View Dependent Claims (17, 18)
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Specification