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Methods and systems for selectively displaying advertisements

  • US 20040243623A1
  • Filed: 06/16/2004
  • Published: 12/02/2004
  • Est. Priority Date: 11/21/2001
  • Status: Active Grant
First Claim
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1. In a system configured to display one or more advertisements selected from a plurality of available advertisements, a method for selecting one or more advertisements to display to a viewer, the method comprising:

  • identifying, for a defined target, each advertisement from a plurality of advertisements as either a committed advertisement or a flexible advertisement;

    upon identifying a first absolute weight for each committed advertisement and a relative weight for each flexible advertisement, defining a total flexible advertising inventory value as the difference between the sum of the first absolute weights for the committed advertisement content and a base factor;

    defining a second absolute weight for each of the flexible advertisements based upon the relative weight of the flexible advertisement, the sum of the relative weights of the flexible advertisement, and the total flexible advertising inventory value; and

    randomly selecting the advertisement based upon the first absolute weight of the committed advertisement and a second absolute weight of the flexible advertisement.

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