Methods and systems for selectively displaying advertisements
First Claim
1. In a system configured to display one or more advertisements selected from a plurality of available advertisements, a method for selecting one or more advertisements to display to a viewer, the method comprising:
- identifying, for a defined target, each advertisement from a plurality of advertisements as either a committed advertisement or a flexible advertisement;
upon identifying a first absolute weight for each committed advertisement and a relative weight for each flexible advertisement, defining a total flexible advertising inventory value as the difference between the sum of the first absolute weights for the committed advertisement content and a base factor;
defining a second absolute weight for each of the flexible advertisements based upon the relative weight of the flexible advertisement, the sum of the relative weights of the flexible advertisement, and the total flexible advertising inventory value; and
randomly selecting the advertisement based upon the first absolute weight of the committed advertisement and a second absolute weight of the flexible advertisement.
4 Assignments
0 Petitions
Accused Products
Abstract
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
-
Citations
9 Claims
-
1. In a system configured to display one or more advertisements selected from a plurality of available advertisements, a method for selecting one or more advertisements to display to a viewer, the method comprising:
-
identifying, for a defined target, each advertisement from a plurality of advertisements as either a committed advertisement or a flexible advertisement;
upon identifying a first absolute weight for each committed advertisement and a relative weight for each flexible advertisement, defining a total flexible advertising inventory value as the difference between the sum of the first absolute weights for the committed advertisement content and a base factor;
defining a second absolute weight for each of the flexible advertisements based upon the relative weight of the flexible advertisement, the sum of the relative weights of the flexible advertisement, and the total flexible advertising inventory value; and
randomly selecting the advertisement based upon the first absolute weight of the committed advertisement and a second absolute weight of the flexible advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
Specification