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Message manager for tracking customer attributes

  • US 20040243676A1
  • Filed: 05/24/2003
  • Published: 12/02/2004
  • Est. Priority Date: 05/24/2003
  • Status: Abandoned Application
First Claim
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1. A message manager for tracking purchaser attributes comprising the steps of:

  • (a) delivering a message having the name of a prospect and a personalized message to that particular prospect within the message by a sender, (b) maintaining the flow of messages, (c) using a message library for creating messages, (d) editing automatically the message, (e) creating a new message, if needed, (f) using an appropriate subject library, if needed, (g) editing automatically a subject for the message, and (h) creating new subject, if needed, such that a sender of the message manager can execute a mail out having one or more of, display the sender'"'"'s name, select a Microsite™

    message for the prospect to visit, select a page by name, preview the page, create subject for the mail out, select a subject from existing subjects for the mail out, use the message library to select existing messages, create a one time message, display selected message text, use message replacement tags, use a link label, mask the URL with “

    hot”

    text, conduct a customer search to select prospects by name, city, state, profile, or company name, select a prospect to send mail out to, check/uncheck all, include opt out message, send message mail outs, and confirm screen lists number of mail outs successful and failed such that an objective evaluation of the behavior of the prospect can be determined.

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