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Collaborative campaign execution system

  • US 20040249706A1
  • Filed: 06/04/2003
  • Published: 12/09/2004
  • Est. Priority Date: 06/04/2003
  • Status: Abandoned Application
First Claim
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1. A method of executing a marketing campaign, the method comprising:

  • selecting collateral for a proposed marketing message;

    associating the marketing message with a plurality of customers;

    for each customer in the plurality of customers, (i) generating a proposed marketing message;

    (ii) assigning a sales representative to the customer using an automated assignment rule;

    (iii) electronically communicating the customer-to-sales representative assignment made according to the automated assignment rule to the assigned sales representative and (iv) allowing the assigned sales representative to modify the proposed marketing message for the customer to create a personalized marketing message; and

    delivering personal modified marketing messages to customers.

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