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Facilitating the sale of ad items via the internet

  • US 20040254853A1
  • Filed: 06/10/2004
  • Published: 12/16/2004
  • Est. Priority Date: 06/12/2003
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by ad placement software associated with a periodical publisher, information associated with a classified advertisement, including, but not limited to, contact information for a seller of a subject of the classified advertisement, a text description of the subject, and a price of the subject;

    storing the information associated with the classified advertisement within a first database associated with the ad placement software;

    enabling a transaction relating to the subject of the classified advertisement to be completed online by transferring the information associated with the classified advertisement from the first database to a second database associated with an e-commerce application; and

    creating an online version of the classified advertisement by transferring the information associated with the classified advertisement from the first database to a third database associated with an online classified advertisement system and adding e-commerce linkage information to cause a hyperlink to the e-commerce application to be displayed as part of the online version of the classified advertisement.

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