Real-time collaboration and workflow management for a marketing campaign
First Claim
1. A system for enabling real-time collaboration and workflow management of a marketing campaign within a marketing organization, the marketing organization having a plurality of marketing roles defined therein, the system comprising:
- a processor for processing computer instructions;
at least one display for displaying information to a respective user in response to the processor;
memory for storing computer instructions, the instructions providing for;
a role portal component for providing at least two respective role portals corresponding to at least two of the marketing roles within the marketing organization; and
a workbench component for generating on the at least one display a workbench corresponding to each of the at least two role portals, each workbench permitting a user to access metric and workflow information associated with the corresponding marketing role.
1 Assignment
0 Petitions
Accused Products
Abstract
A system for enables real-time collaboration and workflow management of a marketing campaign within a marketing organization. In one aspect, user displays for the marketing organization'"'"'s computer system are provided. A role portal component provides at least two respective role portals that correspond to at least two marketing roles within the marketing organization (for example, marketing executive, marketing manager, data analyst, etc.). A workbench component generates, on a user display, a workbench that corresponds to each of the role portals. Each workbench permits a user to access metric and workflow information associated with the corresponding marketing role. The workbench for each role may comprise several displayable web-pages, such as a home page, an activities page for workflow, a marketing campaigns with information and metrics about various marketing campaigns, and a customer analysis page.
63 Citations
41 Claims
-
1. A system for enabling real-time collaboration and workflow management of a marketing campaign within a marketing organization, the marketing organization having a plurality of marketing roles defined therein, the system comprising:
-
a processor for processing computer instructions;
at least one display for displaying information to a respective user in response to the processor;
memory for storing computer instructions, the instructions providing for;
a role portal component for providing at least two respective role portals corresponding to at least two of the marketing roles within the marketing organization; and
a workbench component for generating on the at least one display a workbench corresponding to each of the at least two role portals, each workbench permitting a user to access metric and workflow information associated with the corresponding marketing role. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 39)
-
-
18. A system for enabling real-time collaboration and workflow management of a marketing campaign within a marketing organization, the marketing organization having a plurality of marketing roles defined therein, the system comprising:
-
a processor for processing computer instructions;
at least one display for displaying information to a respective user in response to the processor;
memory for storing computer instructions, the instructions providing for;
a role portal component for providing respective role portals corresponding to marketing roles within the marketing organization, the marketing roles including at least an executive role, a marketing manager role and a data analyst role; and
a workbench component for generating on the at least one display a workbench corresponding to each of the role portals, the workbench component for providing access to a workflow software application, a marketing campaign management software application and a marketing analysis software application. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 40)
-
-
29. A method of collaborating to create a marketing campaign in a marketing organization having marketing roles, the method comprising:
-
providing a system for enabling real-time collaboration and workflow management of the marketing campaign, the system comprising a processor for a processor for processing computer instructions;
at least one display for displaying information to a respective user;
memory for storing computer instructions, the instructions providing for, a role portal component for providing at least two respective role portals corresponding to at least two of the marketing roles within the marketing organization; and
a workbench component for generating a workbench corresponding to each of the at least two role portals, each workbench permitting a user to access metric and workflow information associated with the corresponding marketing role;
according to a first one of the roles and within a first one of the at least two role portals, monitoring customer metrics and workflow activities associated with the marketing campaign; and
according to a second role and within a second one of the at least two role portals;
collaborating with the first one of the roles through a second one of the at least two role portals. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 41)
-
Specification