Methods and systems for targeted magazine advertising
First Claim
1. A method operable on a computer for advertising to a consumer, comprising:
- identifying a topic of interest to an advertiser;
identifying a household having an interest in the topic;
identifying on the computer a plurality of magazine subscriptions associated with the household;
creating a plurality of advertisements relating to the topic of interest;
identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
initiating the insertion of the plurality of advertisements into the selected magazine subscriptions.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for targeting magazine advertising to particular magazine subscribers. Marketing interest in advertising on particular topical subject areas is collected. Magazine subscription portfolios for households and/or consumers are reviewed to determine if the magazine titles indicate an interest common to one of the marketing interests. If the magazine subscriptions indicate that a marketer and subscriber share a common interest, then the marketer may develop a customized, sequential advertising program targeting the subscriber. Particular magazine subscriptions and issues are identified and the advertisements are inserted into the issues for delivery to and viewing by the subscriber.
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Citations
20 Claims
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1. A method operable on a computer for advertising to a consumer, comprising:
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identifying a topic of interest to an advertiser;
identifying a household having an interest in the topic;
identifying on the computer a plurality of magazine subscriptions associated with the household;
creating a plurality of advertisements relating to the topic of interest;
identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
initiating the insertion of the plurality of advertisements into the selected magazine subscriptions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for advertising to a consumer, comprising:
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means for identifying a topic of interest to an advertiser;
means for identifying a household having an interest in the topic;
means for identifying on the computer a plurality of magazine subscriptions associated with the household;
means for creating a plurality of advertisements relating to the topic of interest;
means for identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
means for initiating the insertion of the plurality of advertisements into the selected magazine subscriptions. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for advertising to a consumer, comprising:
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a processor;
a memory connected to the processor and storing information to control the operation of the processor to perform the steps of;
identifying a topic of interest to an advertiser;
identifying a household having an interest in the topic;
identifying on the computer a plurality of magazine subscriptions associated with the household;
creating a plurality of advertisements relating to the topic of interest;
identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
initiating the insertion of the plurality of advertisements into the selected magazine subscriptions.
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18. A method operable on a computer for advertising to a consumer, comprising:
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retrieving, using a customer identifier, a magazine subscription portfolio for a consumer;
analyzing the magazine subscriptions in the magazine subscription portfolio;
developing, based on the analyzing, an advertising campaign targeted to the consumer and including a series of print advertisements;
selecting, based on the magazine subscription portfolio, particular magazine issues into which to insert the series of print advertisements; and
initiating the insertion of the series of print advertisements into the selected magazine subscriptions.
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19. A method operable on a computer for advertising to a consumer, comprising:
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identifying a consumer based upon an activity related to the customer;
receiving information relating to the consumer;
retrieving, using the information, a magazine subscription portfolio identifying magazine subscriptions received by the consumer;
developing, based on the activity, an advertising campaign targeted to the consumer and including a series of print advertisements;
selecting from the magazine subscription portfolio, particular magazine issues into which to insert the series of print advertisements; and
initiating the insertion of the series of print advertisements into the selected magazine subscriptions.
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20. A method of making a purchasing decision, comprising:
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receiving a plurality of magazine subscriptions;
receiving in different issues of the plurality of subscribed magazines a plurality of related advertisements relating to the purchasing decision; and
reading the plurality of related advertisements relating to the purchasing decision.
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Specification