Methods and systems for targeted magazine advertising
First Claim
1. A method operable on a computer for advertising to a consumer, comprising:
- identifying a topic of interest to an advertiser;
identifying a household having an interest in the topic;
identifying on the computer a plurality of magazine subscriptions associated with the household;
creating a plurality of advertisements relating to the topic of interest;
identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
initiating the insertion of the plurality of advertisements into the selected magazine subscriptions.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for targeting magazine advertising to particular magazine subscribers. Marketing interest in advertising on particular topical subject areas is collected. Magazine subscription portfolios for households and/or consumers are reviewed to determine if the magazine titles indicate an interest common to one of the marketing interests. If the magazine subscriptions indicate that a marketer and subscriber share a common interest, then the marketer may develop a customized, sequential advertising program targeting the subscriber. Particular magazine subscriptions and issues are identified and the advertisements are inserted into the issues for delivery to and viewing by the subscriber.
51 Citations
20 Claims
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1. A method operable on a computer for advertising to a consumer, comprising:
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identifying a topic of interest to an advertiser;
identifying a household having an interest in the topic;
identifying on the computer a plurality of magazine subscriptions associated with the household;
creating a plurality of advertisements relating to the topic of interest;
identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
initiating the insertion of the plurality of advertisements into the selected magazine subscriptions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for advertising to a consumer, comprising:
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means for identifying a topic of interest to an advertiser;
means for identifying a household having an interest in the topic;
means for identifying on the computer a plurality of magazine subscriptions associated with the household;
means for creating a plurality of advertisements relating to the topic of interest;
means for identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
means for initiating the insertion of the plurality of advertisements into the selected magazine subscriptions. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for advertising to a consumer, comprising:
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a processor;
a memory connected to the processor and storing information to control the operation of the processor to perform the steps of;
identifying a topic of interest to an advertiser;
identifying a household having an interest in the topic;
identifying on the computer a plurality of magazine subscriptions associated with the household;
creating a plurality of advertisements relating to the topic of interest;
identifying selected magazine subscriptions from the plurality of magazine subscriptions; and
initiating the insertion of the plurality of advertisements into the selected magazine subscriptions.
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18. A method operable on a computer for advertising to a consumer, comprising:
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retrieving, using a customer identifier, a magazine subscription portfolio for a consumer;
analyzing the magazine subscriptions in the magazine subscription portfolio;
developing, based on the analyzing, an advertising campaign targeted to the consumer and including a series of print advertisements;
selecting, based on the magazine subscription portfolio, particular magazine issues into which to insert the series of print advertisements; and
initiating the insertion of the series of print advertisements into the selected magazine subscriptions.
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19. A method operable on a computer for advertising to a consumer, comprising:
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identifying a consumer based upon an activity related to the customer;
receiving information relating to the consumer;
retrieving, using the information, a magazine subscription portfolio identifying magazine subscriptions received by the consumer;
developing, based on the activity, an advertising campaign targeted to the consumer and including a series of print advertisements;
selecting from the magazine subscription portfolio, particular magazine issues into which to insert the series of print advertisements; and
initiating the insertion of the series of print advertisements into the selected magazine subscriptions.
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20. A method of making a purchasing decision, comprising:
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receiving a plurality of magazine subscriptions;
receiving in different issues of the plurality of subscribed magazines a plurality of related advertisements relating to the purchasing decision; and
reading the plurality of related advertisements relating to the purchasing decision.
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Specification