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System and method allowing advertisers to manage search listings in a pay for placement search system using grouping

  • US 20040260689A1
  • Filed: 06/08/2004
  • Published: 12/23/2004
  • Est. Priority Date: 11/13/2001
  • Status: Active Grant
First Claim
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1. A method for managing advertiser search listings in a pay for placement database search system, each search listing including at least one search term and a network location, the method comprising:

  • storing a database of search listings, at least some of the search listings being associated with respective advertisers, the search listings being searchable in response to a query received from a searcher; and

    grouping advertiser search listings into advertiser defined categories, the advertiser defined categories being independent of search listing search terms.

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