Dynamic web advertisement and content display system

• US 20040260767A1
• Filed: 06/19/2003
• Published: 12/23/2004
• Est. Priority Date: 06/19/2003
• Status: Abandoned Application

• Current Assignee: Checkm8 Limited
• Original Assignee: Checkm8 Limited
• Inventors: Ghavami, Dana, Kedem, David
• Application Number:
  US10/465,711
• Publication Number:
  US 20040260767A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention suggests a new ad campaign management system, which enables a campaign manager to determine ad type, scenario and performance parameters. These preferences are translated into campaign instruction sets that influence the presentation of the web-pages advertisement. The activation of the advertisements is performed by a java script program that is activated once the user starts to download the relevant web-page.

This system enable real time control of web-page advertisement presentation according to pre-determined instruction rules, technical browsing parameters, real time events, web-page structure and content. The ad controllable characteristics include size parameters, location parameters, animation behavior parameters, appearance period and timing conditional logic, style format parameters. The technical browsing parameters include: browser type and version, operating system type, communication bandwidth speed, width and height of browsing window, IP address etc. The triggering event include scheduled events, browsing events, and browsing interaction with user.

Claims

1. A web-page advertisements playing system enabling real time control of web-page advertisement presentation according to pre-determined instruction rules technical browsing parameters, real time events, web-page structure and content, said system comprised of:

a. Instructions rules database wherein the rules can be added or changed by an ad designer;

b. First java script program which analyzes technical browsing limitations and related web-page structure for creating ad playing instruction sets based on predefined rules and said analysis result;

c. Second java script for playing at less one ad wherein the ads appearance timing and characteristics are changed according to created instructions sets and the occurrence of identified triggering events

2. The system according to claim 1 wherein the instruction rule and instructions sets relate to combination of multiple ads characteristics and triggering events, wherein the activation of each ad is influence by combinations of different characteristics and events.

3. The system according to claim 1 wherein instruction rules and instructions sets relate to combination of multiple advertising campaigns appearing in one or more web-pages, wherein the activation of one advertising campaign may influence other advertising campaigns.

4. The system according to claim 1 wherein ad controllable characteristics include size parameters, location parameters (e.g. screen position, scrolling etc.), animation behavior parameters (e.g. motion, speed etc.), appearance period and timing conditional logic, style format parameters (e.g. color, fonts).

5. The system according to claim 1 wherein the technical browsing parameters include:

browser type and version operating system type, communication bandwidth speed, width and height of browsing window, IP address etc.

6. The system according to claim 1 wherein the triggering event include scheduled events, browsing events (e.g. downloading), and browsing interaction with user (e.g. mouse movement, scrolling set).

7. The system according to claim 1 wherein the instructions set, include logic parameters representing ad characteristics in relation to triggering events:

8. The system according to claim 1 wherein the instructions rules include logic commands of ad type and preferred characteristics of ads in relation to parameter of browsing technical limitation and web-page structure.

9. The system of claim 1 further comprising ad campaign wizard for enabling campaign designer to create instructions rules by selecting relevant ads type and scenarios, and select the preferred characteristics of the ad presentation;

10. The system of claim 1 wherein the relevant web-page includes only a single permanent HTML tag command for calling the first java script program wherein this java script program activates at least one advertising campaign.

11. The system of claim 1 wherein the first java script program further analyzes page content;

12. The system of claim 1 wherein the first java script program further analyzes web-page structure to locate empty spaces;

13. The system of claim 1 wherein the second java script program further analyzes page content and play relevant ads according to page content and instruction sets;

14. The system of claim 1 wherein the second java script program further edit the web-page text structure for placing ads at new available space;

15. The system of claim 1 wherein the ads are displayed within web-page content, above the web-page content or underneath web-page content;

26. The method of claim 14 further comprising the step of analyzing page content and selecting relevant ads accordingly;

27. The method of claim 14 further comprising the steps of locating empty spaces within webpage and placing ads in available spaces;

28. The method of claim 14 further comprising the steps of editing the web-page text structure and placing ads at created available space;

29. The method of claim 14 wherein the ads are displayed within web-page content, above the web-page content or underneath web-page content;

16. A method for playing web-page advertisements, wherein the advertisements presentation is controlled according to browsing limitations, real time events, web-page structure and content and predetermined campaign rules, said method comprising the steps of;

a. Calling remote java script program;

b. analyzing of browsing technical limitation, relevant web-page characteristics.

c. Creating instruction sets based on analysis result and pre-determined campaign rules; and

;

d. playing ads and controlling their characteristics according to identified triggering events and created instructions sets.

17. The method according to claim 16 wherein the instruction rules and instructions sets relate to combination of multiple ads characteristics and triggering events, wherein the activation of each ad is influence by combinations of different characteristics and events.

18. The method according to claim 16 wherein instruction rules and instructions sets relate to combination of multiple advertising campaigns appearing in one or more web-pages, wherein the activation of one advertising campaign may influence other advertising campaigns.

19. The method according to claim 16 wherein ad controllable characteristics include size parameters, location parameters(e.g. screen position, scrolling etc.), animation behavior parameters (e.g. motion, speed etc.), appearance period and timing conditional logic, style format parameters (e.g. color, fonts).

20. The method according to claim 16 wherein the technical browsing application include:

browser type and version, operating system type, communication bandwidth speed, width and height of browsing window IP address.

21. The method according to claim 16 wherein the triggering event include scheduled events, browsing events (e.g. downloading, and browsing interaction with user (e.g. mouse movement scrolling etc.),

22. The method according to claim 16 wherein the instructions sets include logic parameters representing ad characteristics in relation to triggering events;

23. The method according to claim 16 wherein the instructions rules include logic commands of ad type and preferred characteristics of ads in relation to parameters of browsing technical limitation and web-page structure/content.

24. The method of claim 16 further comprising the step of enabling campaign designer to automatically create instructions rules by selecting relevant ads type and scenarios, and select the preferred characteristics of the ad presentation;

25. The method of claim 16 wherein the relevant web-page includes only a single permanent HTML tag command for calling the first java script program wherein this java script program activates at least one advertising campaign.

30. An advertising campaign management system implemented within a communication network enabling real time control or web-page advertisement presentations, which are viewed on a computerized device screen, wherein the process of controlling the advertisements presentation is performed by a pre-generated java script program according to instruction rules, which are activated upon the occurrence of identified triggering events, wherein the instruction rules are determined by pre-determined campaign rules, which are applied according to the real time analysis of computerized device'"'"'s technical limitations, relevant web-page characteristics and web-page content.