Point-used electronic trading system, point-used electronic trading method, broadcast reception apparatus, and broadcast reception method

• US 20040267652A1
• Filed: 08/11/2004
• Published: 12/30/2004
• Est. Priority Date: 08/02/2001
• Status: Abandoned Application

• Current Assignee: Panasonic Intellectual Property Corporation of America (Panasonic Holdings Corporation)
• Original Assignee: Panasonic Intellectual Property Corporation of America (Panasonic Holdings Corporation)
• Inventors: Kawabata, Kazuhiko, Kindo, Toshiki, Yoshida, Hideyuki, Yamamoto, Tatsuo, Takase, Hiroshi, Shida, Takehiko
• Application Number:
  US10/485,398
• Publication Number:
  US 20040267652A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

An electronic trading method that, over a data communication network connecting the broadcast center 101, a viewer terminal 111 and an order-receiving center 131 together, in case the viewer views an advertisement of from a broadcast center 101 and places an order of an advertisement product to the order-receiving center, the order-receiving center 131 issues points and notifies the points to at least one of the viewer terminal 111 and the broadcast center 101 whereby the broadcast center 101 discounts a pay-broadcast viewing fee in an amount of the notified points. Due to this, the sponsor can promote sale without causing product price erosion and, moreover, be free from causing useless points. Furthermore, the viewer, getting points without troublesome operations, is allowed to view a pay broadcast free of charge or at a discount rate. The broadcast center can obtain advertisement value improvement and pay-broadcast demand increase.

Claims

1. An electronic trading method that, over a data communication network connecting a broadcast center, a viewer terminal and an order receiving center together, a pay broadcast, an advertisement and product attribute information thereof from the broadcast center are viewed to place an order of an advertisement product from the viewer terminal thereby involving point exchange, a point-used electronic trading method having:

in the order receiving center

a step of receiving an order of an advertisement product from the viewer terminal;

a step of computing points in accordance with at least one of the advertisement product and the number upon purchase by the order and sending the points and sponsor information of the ordered product to the broadcast center; and

a step of sending the points to the viewer terminal;

in the broadcast center

a step of accumulating received points associatively with sponsor information;

in the viewer terminal

a step of notifying whether the ordered product is a product of a received advertisement or not;

a step of accumulating received points, and sending billing information subtracted by a credit in an amount of the points from program-viewed billing information including a time viewed pay broadcasts to the broadcast center; and

a step of subtracting consumed points from accumulated points.

2. An electronic trading method that, over a data communication network connecting a broadcast center, a viewer terminal and an order receiving center together, a pay broadcast, an advertisement and product attribute information thereof from the broadcast center are viewed to place an order of an advertisement product from the viewer terminal thereby involving point exchange, a point-used electronic trading method having:

in the order receiving center

a step of receiving an order of an advertisement product from the viewer terminal;

a step of computing points in accordance with at least one of the advertisement product and the number upon purchase by the order and sending the points and sponsor information of the ordered product to the broadcast center; and

a step of sending the points to the viewer terminal;

in the broadcast center

a step of accumulating received points associatively with sponsor information;

a step of subtracting a credit in an amount of received point from program-viewed billing information; and

a step of sending consumed points to the viewer terminal;

in the viewer terminal

a step of notifying whether the ordered product is a product of a received advertisement or not;

a step of accumulating received points and sending accumulated points to the broadcast center; and

a step of subtracting consumed points from accumulated points.

3. An electronic trading method that, over a data communication network connecting a pay-broadcast customer management center for managing viewing fee of pay broadcast on a customer-by-customer basis, a viewer terminal and an order receiving center together, a pay broadcast, an advertisement and product attribute information thereof from the broadcast center are viewed to place an order of an advertisement product from the viewer terminal thereby involving point exchange, a point-used electronic trading method having:

in the order receiving center

a step of receiving an order of an advertisement product from the viewer terminal; and

a step of computing points in accordance with at least one of the advertisement product and the number upon purchase by the order and sending the points, sponsor information of the ordered product and ordering-viewer information to the pay-broadcast customer management center;

in the pay-broadcast customer management center

a step of accumulating received points associatively with sponsor information and viewer information;

a step of subtracting, from program-viewed billing information received from the viewer terminal, a credit in an amount of received points accumulated associatively with the same viewer information, and subtracting consumed points from the points accumulated associatively with the viewer information;

in the viewer terminal

a step of notifying whether the ordered product is a product of a received advertisement or not;

a step of sending program-viewed billing information including a time viewed pay programs to the pay-program broadcast customer center.

4. A point-used electronic trading method according to claim 1, having, in the viewer terminal,

an advertisement-viewing storing step of storing that an advertisement from the broadcast center has been viewed,

a step of determining whether or not the product the viewer has placed an order is a product meeting the product attribute information stored in the advertisement-viewing storing step, and

a step of attaching information of having viewed the product in an order in a case of a determination as a product meeting the stored product attribute information, and

in the order-receiving center,

a step of issuing points only in a case that the order from the viewer terminal is attached with information having viewed the product.

5. A point-used electronic trading method according to claim 2, having, in the viewer terminal,

an advertisement-viewing storing step of storing that an advertisement from the broadcast center has been viewed,

a step of determining whether or not the product the viewer has placed an order is a product meeting the product attribute information stored in the advertisement-viewing storing step, and

a step of attaching information of having viewed the product in an order in a case of a determination as a product meeting the stored product attribute information, and

in the order-receiving center,

a step of issuing points only in a case that the order from the viewer terminal is attached with information having viewed the product.

6. A point-used electronic trading method according to claim 3, having, in the viewer terminal,

an advertisement-viewing storing step of storing that an advertisement from the broadcast center has been viewed,

a step of determining whether or not the product the viewer has placed an order is a product meeting the product attribute information stored in the advertisement-viewing storing step, and

a step of attaching information of having viewed the product in an order in a case of a determination as a product meeting the stored product attribute information, and

in the order-receiving center,

a step of issuing points only in a case that the order from the viewer terminal is attached with information having viewed the product.

7. A point-used commerce trading system having:

a broadcast center having product attribute attaching means for attaching product attribute information including a presence or absence of points to an advertisement, and broadcast means for broadcasting an advertisement attached with the product attribute information;

an order-receiving center having point generating means for generating points according to an order of a product, enterprise point accumulating means for associatively accumulating the points and sponsor information, and point information transmitting means for sending the points generated, and both the points and the sponsor information accumulated in the enterprise point accumulating means; and

a viewer terminal having video receiving means for receiving the advertisement, video display means for displaying the advertisement, attribute information accumulating means for accumulating product attribute information of the advertisement displayed, order means for a viewer to place an order of a product meeting the product attribute information to the order-receiving center, point accumulating means for receiving and accumulating points from the point information transmitting means, point exchange means for subtracting a credit in an amount of the points from billing information on pay broadcast, means for sending billing information subtracted by the point exchange means to the broadcast center, and accumulation point remainder updating means for subtracting points consumed in subtracting the billing information from the point accumulating means and replacing same with accumulated points.

8. A point-used commerce trading system having:

a broadcast center having product attribute attaching means for attaching product attribute information including a presence or absence of points to an advertisement, broadcast means for broadcasting an advertisement attached with the product attribute information, point exchange means for receiving program-viewed billing information including points accumulated in the viewer terminal and a time pay broadcast has been viewed and subtracting from the program-viewed billing information in accordance with the points, and consumed-point notifying means for sending points consumed in subtracting the billing information to the viewer terminal;

an order-receiving center having point generating means for generating points according to an order of a product, enterprise point accumulating means for associatively accumulating the points and sponsor information, and point information transmitting means for sending the points generated, and, both the points and the sponsor information accumulated in the enterprise point accumulating means; and

a viewer terminal having video receiving means for receiving the advertisement, video display means for displaying the advertisement, attribute information accumulating means for accumulating product attribute information of the advertisement displayed, order means for a viewer to place an order of a product meeting the product attribute information, point accumulating means for receiving and accumulating points from the point information transmitting means, accumulated-point transmitting means for sending, to the broadcast center, program-viewed billing information including points accumulated in the point accumulating means and a time pay broadcast has been viewed, accumulated-point remainder update means for subtracting consumed points received from the consumed-point notifying means from the point accumulating means and replacing same with accumulated points.

9. A point-used commerce trading system having:

a broadcast center having product attribute attaching means for attaching product attribute information including a presence or absence of points to an advertisement, and broadcast means for broadcasting an advertisement attached with the product attribute information;

a viewer terminal having video receiving means for receiving the advertisement, video display means for displaying the advertisement, attribute information accumulating means for accumulating product attribute information of the advertisement displayed, order means for a viewer to place an order of a product meeting the product attribute information to an order-receiving center, accumulated-point transmitting means for sending, to a pay-broadcast customer management center, program-viewed billing information including a time pay broadcast has been viewed;

an order-receiving center having point generating means for generating points according to an order of the product, and point-information transmitting means for sending the points, sponsor information and ordering viewer information to the pay-broadcast customer management center; and

a pay-broadcast customer management center having point accumulating means for respectively accumulating points received from the point-information transmitting means associatively with sponsor information and viewer information similarly received, point exchanging means for subtracting a credit in an amount of points accumulated associatively with the same viewer information from the program-viewed billing information, and accumulated-point remainder update means for subtracting points consumed in subtracting the billing information from remaining points corresponding to the viewer information of within the point accumulating means and replacing same with accumulated points.

10. A broadcast reception apparatus having:

a receiving section for receiving a broadcast;

an attribute information extracting section for extracting product attribute information including a presence or absence of advertisement points from a signal received by the receiving section;

an attribute information storing section for accumulating product attribute information extracted at the attribute information extracting section;

a product designating section for designating a product a viewer desires for placing an order;

an order-product determining section for determining whether or not the product meets product attribute information stored in the attribute information storing section;

a point product ordering section for outputting order information and point-requesting information in a case determined meeting by the order-product determining section;

a point receiving section for receiving points given from an order-receiving side according to an order from the point product ordering section;

a gained-point accumulating section for accumulating points received by the point receiving section;

a billing-information transmitting section for sending, to a broadcast distribution source, billing information that points accumulated in the gained-point accumulating section are subtracted from billing information of pay broadcast; and

a gained-point operating section for subtracting points assigned to the billing from gained points.

11. A broadcast reception apparatus having:

a receiving section for receiving a broadcast;

an attribute information extracting section for extracting product attribute information including a presence or absence of advertisement points from a signal received by the receiving section;

an attribute information storing section for accumulating product attribute information extracted by the attribute information extracting section;

a product designating section for designating a product a viewer desires for placing an order;

an order-product determining section for determining whether or not the product meets product attribute information stored in the attribute information storing section;

a point product ordering section for outputting order information and point-requesting information in a case determined meeting by the order-product determining section;

a point receiving section for receiving points given from an order-receiving side according to an order from the point product ordering section;

a gained-point accumulating section for accumulating points received by the point receiving section;

a billing-point information transmitting section for sending, to a broadcast distribution source, billing information of pay broadcast and points accumulated in the gained-point accumulating section; and

a gained-point operating section for receiving the points assigned to billing, and subtracting the received points assigned to billing from gained points.

12. A broadcast reception apparatus having:

a receiving section for receiving a broadcast;

an attribute information extracting section for extracting product attribute information including a presence or absence of advertisement points from a signal received by the receiving section;

an attribute information storing section for accumulating product attribute information extracted by the attribute information extracting section;

a product designating section for designating a product a viewer desires for placing an order;

an order-product determining section for determining whether or not the product meets product attribute information stored in the attribute information storing section;

a point product ordering section for outputting order information and point-requesting information in a case determined meeting by the order-product determining section; and

a billing-information transmitting section for sending billing information of pay broadcast.

13. A broadcast reception method having:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted at the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a point accumulating step of accumulating points received from an order receiving side according to an order from the point-product order step;

a billing-information transmitting step of sending billing information that a credit in an amount of the accumulated points is subtracted from program-viewed billing information of pay broadcast, to a center managing pay-broadcast billing on a viewer-by-viewer basis; and

a point remainder update step of updating the points accumulated into points subtracted by the points assigned to billing.

14. A broadcast reception method having:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a point accumulating step of accumulating points received from an order receiving side according to an order from the point-product order step;

a billing-point information transmitting step of sending pay-broadcast billing information and the points accumulated to a center managing pay-broadcast billing on a viewer-by-viewer basis; and

a gained-point operating step of receiving the points assigned to billing, and subtracting the received points assigned to billing from gained points.

15. A broadcast reception method having:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step; and

a billing-information transmitting step of sending pay-broadcast billing information to a center managing pay-broadcast billing on a viewer-by-viewer basis.

16. A computer program product comprising:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a point accumulating step of accumulating points received from an order receiving side according to an order from the point-product order step;

a billing-information transmitting step of sending billing information that a credit in an amount of the accumulated points is subtracted from program-viewed billing information of pay broadcast, to a center managing pay-broadcast billing on a viewer-by-viewer basis; and

a point remainder update step of updating the points accumulated into points subtracted by the points assigned to billing.

17. A computer program product comprising:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a point accumulating step of accumulating points received from an order receiving side according to an order from the point-product order step;

a billing-point information transmitting step of sending pay-broadcast billing information and the points accumulated to a center managing pay-broadcast billing on a viewer-by-viewer basis; and

a gained-point operating step of receiving the points assigned to billing, and subtracting the received points assigned to billing from gained points.

18. A computer program product comprising:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step; and

a billing-information transmitting step of sending pay-broadcast billing information to a center managing pay-broadcast billing on a viewer-by-viewer basis.

19. A storage medium for providing a computer program, comprising:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a point accumulating step of accumulating points received from an order receiving side according to an order from the point-product order step;

a billing-information transmitting step of sending billing information that a credit in an amount of the accumulated points is subtracted from program-viewed billing information of pay broadcast, to a center managing pay-broadcast billing on a viewer-by-viewer basis; and

a point remainder update step of updating the points accumulated into points subtracted by the points assigned to billing.

20. A storage medium for providing a computer program, comprising:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a point accumulating step of accumulating points received from an order receiving side according to an order from the point-product order step;

a billing-point information transmitting step of sending pay-broadcast billing information and the points accumulated to a center managing pay-broadcast billing on a viewer-by-viewer basis; and

a gained-point operating step of receiving the points assigned to billing, and subtracting the received points assigned to billing from gained points.

21. A storage medium for providing a computer program, comprising:

an attribute-information extracting step of extracting product attribute information including a presence or absence of advertisement points from a received broadcast;

an attribute information storing step of accumulating product attribute information extracted in the attribute-information extracting step;

an order-product determining step of determining whether or not a product a viewer has designated for placing an order meets product attribute information stored;

a point-product order step for outputting order information and point-requesting information in a case determined meeting by the order-product determining step;

a billing-information transmitting step of sending pay-broadcast billing information to a center managing pay-broadcast billing on a viewer-by-viewer basis.