Rendering advertisements with documents having one or more topics using user topic interest information
First Claim
Patent Images
1. A method for generating a document with optimizable topic-relevant ads, the method comprising:
- a) for each of a number of document regions, determining a topic; and
b) using at least the determined topics, associating a set of one or more topic-relevant ads with each of the document regions.
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Abstract
Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.
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Citations
64 Claims
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1. A method for generating a document with optimizable topic-relevant ads, the method comprising:
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a) for each of a number of document regions, determining a topic; and
b) using at least the determined topics, associating a set of one or more topic-relevant ads with each of the document regions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method comprising:
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a) accepting a document with different regions corresponding to different topics;
b) accepting, for each of the different topics, a set of one or more topic-relevant ads, each having a score;
c) determining a user topic interest;
d) adjusting the scores of at least some of the ads using at least the determined user topic interest; and
e) rendering one or more of the ads in association with the document using at least the adjusted scores. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 32, 33, 34)
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28. A method comprising:
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a) accepting a document with different regions corresponding to different topics;
b) accepting, for each of the different topics, a set of one or more topic-relevant ads, each having a score;
c) determining a user topic interest;
d) adjusting the scores of at least some of the ads using at least the determined user topic interest;
e) determining whether or not to apply at least one enhanced feature to one or more of the ads using at least the adjusted scores; and
f) rendering one or more of the ads in association with the document. - View Dependent Claims (29, 30, 31, 35)
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36. A method comprising:
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a) providing a document with content concerning a first topic and at least one link to another document with content concerning a second topic;
b) rendering the document with ads relevant to the first topic;
c) if a user selects the link and returns to the document, rendering the document with ads relevant to the second topic. - View Dependent Claims (37)
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38. A method comprising:
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a) providing a document with a first search result associated with a first document having content concerning a first topic and a second search result associated with a second document having content concerning a second topic;
b) determining which of the first topic and the second topic a user is most interested in;
c) selecting one of a first set of one or more ads relevant to the first topic and a second set of one or more ads relevant to the second topic using, at least the determination of user topic interest; and
d) rendering, in association with the document, the selected one of the first and second set of one or more ads. - View Dependent Claims (39, 40, 41)
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42. A method comprising:
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a) providing a document with a first search result associated with a first document having content concerning a first topic and a second search result associated with a second document having content concerning a second topic;
b) determining which of the first topic and the second topic a user is most interested in;
c) adjusting scores of one of a first set of one or more ads relevant to the first topic and a second set of one or more ads relevant to the second topic using, at least the determination of user topic interest; and
d) rendering, in association with the document, one or more ads using at least the adjusted scores. - View Dependent Claims (43, 44, 45, 56, 57, 58, 59, 60, 61, 62)
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46. Apparatus for generating a document with optimizable topic-relevant ads, the apparatus comprising:
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a) means for determining a topic for each of a number of document regions; and
b) means for associating a set of one or more topic-relevant ads with each of the document regions using at least the determined topics. - View Dependent Claims (47, 48, 49, 50, 51, 52, 53, 54, 55, 63, 64)
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Specification