Method and apparatus for processing a video signal, method for playback of a recorded video signal and method of providing an advertising service
First Claim
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1. A method for processing a broadcast video signal, comprising:
- identifying a first advertising component within the video signal;
creating control information based on predetermined characteristics of the first advertising component; and
recording the video signal and the control information to form an encoded video signal, the encoded video signal arranged in such a manner that a second advertising component is substitutable for the first advertising component based on a playback status of the encoded video signal.
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Abstract
A method for processing a broadcast video signal includes identifying a first advertising component within the video signal; creating control information based on predetermined characteristics of the first advertising component; and recording the video signal and the control information to form an encoded video signal, which is arranged in such a manner that a second advertising component is substitutable for the first advertising component based on a playback status of the encoded video signal.
78 Citations
21 Claims
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1. A method for processing a broadcast video signal, comprising:
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identifying a first advertising component within the video signal;
creating control information based on predetermined characteristics of the first advertising component; and
recording the video signal and the control information to form an encoded video signal, the encoded video signal arranged in such a manner that a second advertising component is substitutable for the first advertising component based on a playback status of the encoded video signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for playback of a recorded video signal, the recorded video signal having a first advertising component and control information based on predetermined characteristics of the first advertising component, comprising:
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detecting a playback status of the first advertising component; and
based on the control information and the playback status, playing a second advertising component instead of playing the first advertising component. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus for processing a video signal, comprising:
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a computer-readable storage medium; and
a processor responsive to the computer-readable storage medium and to a software program, the software program, when loaded into the processor, operative to;
identify a first advertising component within the video signal;
create control information based on predetermined characteristics of the first advertising component;
create an encoded video signal based on the video signal and the control information; and
cause the encoded video signal to be recorded on the computer-readable storage medium in such a manner that a second advertising component is substitutable for the first advertising component based on a playback status of the encoded video signal.
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21. A method of providing an advertising service to a user of a personal video recorder, the personal video recorder having stored thereon a broadcast video signal having an original advertising component, the method comprising:
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providing access to a plurality of replacement advertising components;
causing at least one of the replacement advertising components to be accessed by the personal video recorder; and
based on a playback status of the original advertising component, causing the personal video recorder to substitute the at least one of the accessed replacement advertising components for the original advertising component.
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Specification