METHOD OF PROVIDING AN ELECTRONIC ADVERTISING SERVICE WITH LEASING OF ELECTRONIC ADVERTISING DISPLAYS
First Claim
1. A method for providing electronic advertising within a retail outlet comprising:
- leasing at least one electronic display to at least one retail outlet;
providing a plurality of electronic advertisements to at least one processor via a network for display on the at least one electronic display; and
obtaining revenue from at least one advertiser sponsoring at least one electronic advertisement of the plurality of electronic advertisements.
1 Assignment
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Accused Products
Abstract
An aspect of the present invention includes a method for providing electronic advertising within a retail outlet. The method includes leasing at least one electronic display to at least one retail outlet, providing a plurality of electronic advertisements to at least one processor via a network for display on the at least one electronic display, and obtaining revenue from at least one advertiser sponsoring the plurality of electronic advertisements. The advertising method can also include providing additional services including advertising sales support, advertising administrative services and advertising content production. Moreover, aspects of the electronic advertisements can be altered to increase effectiveness of the plurality of electronic advertisements that are displayed on the at least one electronic display.
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Citations
20 Claims
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1. A method for providing electronic advertising within a retail outlet comprising:
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leasing at least one electronic display to at least one retail outlet;
providing a plurality of electronic advertisements to at least one processor via a network for display on the at least one electronic display; and
obtaining revenue from at least one advertiser sponsoring at least one electronic advertisement of the plurality of electronic advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for providing electronic advertising within a retail outlet comprising:
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leasing at least one electronic display to at least one retail outlet with a third party leasing company that owns the at least one electronic display;
providing a plurality of electronic advertisements to at least one processor via a network for display on the at least one electronic display from a supplier; and
obtaining revenue from at least one advertiser sponsoring the plurality of electronic advertisements. - View Dependent Claims (18, 19)
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20. A method for providing electronic advertising within a retail outlet comprising:
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leasing at least one electronic display to at least one retail outlet;
providing a plurality of electronic advertisements to the at least one processor via a network for display on the at least one electronic display;
obtaining revenue from at least one advertiser sponsoring at least one electronic advertisement of the plurality of electronic advertisements;
determining at least one product of the plurality of products that are being purchased by the at least one retail outlet; and
altering at least one electronic advertisement of the plurality of electronic advertisements to increase effectiveness, wherein the altering of the electronic advertising is selected from the group consisting of a type of the at least one electronic advertisement, timing of the at least one electronic advertisement, frequency of the at least one electronic advertisement and location of the at least one electronic advertisement within the at least one retail outlet.
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Specification