System and method for mobile telephone text message consumer promotions
First Claim
Patent Images
1. A system for hosting a direct marketing promotion via a wireless network comprising:
- an aggregator having one or more gateways for receiving and translating text messages received from SMS networks into a standard message format;
one or more application servers for receiving each translated text message and for retrieving promotional content from a database according to information contained in the translated text message.
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Abstract
A system for providing an interactive promotion to a mobile device has a text messaging server, promotional content stored in a database and an operations and reporting system for retrieving promotional content from the database and generating text messages based on the promotional content for transmission via the text messaging server. The system provides direct marketing promotional content to a consumer who opts in via a wireless network. The consumer then interacts with the promotional system to receive incentives paid for by the client company.
147 Citations
26 Claims
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1. A system for hosting a direct marketing promotion via a wireless network comprising:
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an aggregator having one or more gateways for receiving and translating text messages received from SMS networks into a standard message format;
one or more application servers for receiving each translated text message and for retrieving promotional content from a database according to information contained in the translated text message. - View Dependent Claims (2, 3)
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4. A method for providing direct marketing promotional content to a consumer who opts in via a wireless network, the method comprising:
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providing a game piece to a consumer, the game piece including a telephone number and a code;
receiving a text message from a consumer including the code;
authenticating the code with an application server against a promotions database;
retrieving promotional content from the promotions database according to the code;
transmitting the retrieved promotional content to the consumer; and
logging all interactions between the consumer and the promotion system. - View Dependent Claims (5, 6, 7)
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8. A method for hosting a wireless promotion comprising:
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assigning a code to promotional content stored in a promotions database;
retrieving the promotional content on request from a consumer with the code; and
transmitting the promotional content to the consumer. - View Dependent Claims (9, 10)
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11. A method of hosting an interactive telephone based promotion comprising:
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contracting with a client business to host an interactive promotion;
storing promotional content for the interactive promotion;
delivering game pieces to the client business, the game pieces including a telephone number and a promotional code corresponding to the interactive promotion; and
transmitting wirelessly the stored promotional content to a consumer'"'"'s telephone upon request by a consumer in possession of a game piece distributed by the client business. - View Dependent Claims (12, 13)
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14. A system for hosting interactive text sessions from wireless telephones hosted by different wireless providers, the system comprising:
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an aggregator for translating between text messaging protocols, the aggregator comprising;
protocol information for each service provider, the protocol information including format and frequency protocols specific to each service provider; and
one or more gateways for converting messages from each of the service providers to a standard format messages and for converting standard format messages to provider specific messages according to the protocol information. - View Dependent Claims (15, 16)
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17. A method for generating a promotions audit trail for a client business, the method comprising:
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hosting an interactive promotion wherein a consumer dials a number on a wireless phone, enters a code as a text message, and transmits the code to a promotions system;
receiving the code as a text message;
parsing the text message to retrieve information about the consumer; and
storing the information in a database. - View Dependent Claims (18, 19)
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20. A method for providing an interactive promotion to wireless consumers, the method comprising:
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distributing game pieces containing a number and a code to entice wireless consumers to call the number and enter the code;
hosting the interactive promotion by receiving calls from consumers and by retrieving stored promotional content from a database according to the entered code; and
transmitting the retrieved stored promotional content to the consumer. - View Dependent Claims (22)
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21. The method of claim 21 wherein the retrieved stored promotional content is a menu providing selection options for a consumer to download items.
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23. A method of hosting an interactive promotion for a client, the method comprising:
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coordinating sponsorship by a client of consumer text messages on a chat television program on a television station;
routing consumer text messages intended for the chat television program to a moderator;
displaying moderator approved text messages on the chat television program. - View Dependent Claims (24, 25)
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26. A third party host of a wireless promotion for a corporate client on chat television program on a television station comprising:
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an aggregator for receiving and translating text messages from consumers in proprietary formats into a standard format;
an applications server for determining a promotional program according to a promotional code contained in the received text messages; and
a display application for posting messages from the consumers on the chat television program.
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Specification