Business method for selling advertisements and traffic related services on electronic billboards

• US 20050004842A1
• Filed: 07/01/2004
• Published: 01/06/2005
• Est. Priority Date: 07/05/2003
• Status: Abandoned Application

• Current Assignee: Neil Mammen
• Original Assignee: Neil Mammen
• Inventors: Mammen, Neil
• Application Number:
  US10/897,652
• Publication Number:
  US 20050004842A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A business method designed to utilize electronic billboards to sell advertisements and traffic information.

Claims

1. An advertisement selling system configured to reduce human interaction in the sale and placement of advertisements for outdoor electronic billboards, and encourage greater viewership of advertisements, comprising an advertisement interface to receive advertisements in machine readable format;

said advertisement interface also configured to receive the display parameters for said advertisements;

an outdoor, hi-resolution, electronic billboard configured to display said advertisements;

a means of connectivity to a wide area network; and

a pricing algorithm configured to dynamically price the cost of displaying said received advertisements according to the various display parameters.

2. The advertisement selling system of claim 1 where the electronic billboard simultaneously displays advertisements from more than one advertiser.

3. The advertisement selling system of claim 2 where the advertisements from different advertisers are displayed for different lengths of time.

4. The advertisements selling system of claim 1, where the advertiser uploads the proposed advertisement through the advertiser interface.

5. The advertisement selling system of claim 1, where the pricing module determines a price for the advertisement.

6. The advertisement selling system of claim 5, where the pricing module adjusts the price of the advertisement based upon the placement of the advertisement on the billboard.

7. The advertisement selling system of claim 5, where the pricing module adjusts the price of the advertisement based upon the time of day the advertisement is being displayed.

8. The advertisement selling system of claim 5, where the pricing module adjusts the price of the advertisements based upon how often the advertisement is displayed.

9. The advertisement selling system of claim 5, where the pricing module adjusts the price of the advertisement based upon the advertiser requesting that certain types of advertisements not be displayed during a surrounding time interval of the advertiser'"'"'s ad being displayed;

where said pricing module adjusts the price of the advertisement depending on the length of said time interval.

10. The advertisement selling system of claim 2, where the pricing modules adjusts the price for rotating advertisements on the same electronic billboard.

11. The advertisement selling system of claim 2 where the electronic billboards are configured to displays public service information simultaneously with commercial advertisements.

12. The advertising selling system of claim 11, where the pricing module adjusts the price for advertisements to be displayed simultaneously with public service announcements.

13. The advertising selling system of claim 11, where the pricing module adjusts the price for advertisements to be displayed immediately after a public service announcement.

14. The advertisement selling system of claim 1, where the pricing module partially adjusts the price for advertisements based upon the desirability of the location of the billboards.

15. The advertisement selling system of claim 1, where the pricing unit adjusts the price for running ads.

16. A system for providing driving directions to commuters, where the driving directions change dynamically to reflect the real-world driving conditions, comprising one of more sensors placed along the public thoroughfare configured to continuously determine traffic volume;

connectivity to a first server configured to collate the sensor data into a dynamic traffic velocity/commute time database;

a second server configured as a mapping server;

a computer system configured to send driving direction requests to the first server and receive a driving directions from said first server;

said computer system also configured to obtain commute times for each segment of the commute; and

connectivity to a wide area decentralized network.

17. The system of claim 16 where the first and second servers are the same server.

18. The system of claim 16 where the sensors are mounted on electronic billboards.

19. The system of claim 16 where the traffic velocity/commute time database includes different commute times for different times of day.

20. The system of claim 19, where the traffic velocity/commute time database includes historical data.

21. The system of claim 16, where the commuter receives an estimated commute time based upon the current traffic velocity.

22. The system of claim 16, where the system compares the estimated commute time with the average commute time and alerts the commuter if the estimated commute time is significantly longer than usual.

23. The system of claim 16 where the commuter can request driving directions for a future time.

24. The system of claim 16, where the commuter submits a regular commute to the system to receive automatic traffic alerts whenever said regular commute is anticipated to be significantly longer than usual.

25. The system of claim 16, where said alert is received via any web-enabled device.

26. The system of claim 16, further where the sensors have wireless transmission capability.

27. The system of claim 17, where the sensors wirelessly transmits traffic alerts to subscribers of the system about traffic problems in the vicinity of the sensor.