Collaborative marketing mangement systems

• US 20050010470A1
• Filed: 07/06/2004
• Published: 01/13/2005
• Est. Priority Date: 07/09/2003
• Status: Abandoned Application

• Current Assignee: Annette Marino
• Original Assignee: Annette Marino
• Inventors: Marino, Annette
• Application Number:
  US10/886,297
• Publication Number:
  US 20050010470A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/103 Workflow collaboration or project management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0274 Split fees

Abstract

Collaborative marketing systems for creating and streamlining effective and privacy-protected partner marketing opportunities for companies. They permit companies to become members of a partnership network of companies to gain exposure to customers of some of the other members companies'"'"' customers, yet keep their own customer database private. Each member agrees to introduce other member companies to their customers and can request to be introduced to the customers of other members as part of a defined event awareness initiative which may be implemented through email, direct mail or any other communication method. Provided are systems to promote rapid and continued growth of the partnership network and therefore marketing opportunities for members including cost sharing, event awareness initiative scheduling, planning and execution, and results tracking. The systems simplify, automate, standardize and leverage marketing partnership processes and are also intended to create and manage multiple networks of participating companies.

Claims

1. ) A collaborative marketing management system, relating to at least one managed collaborative marketing business, comprising the steps of:

a) acquiring at least one profile from at least one plurality of potential members;

b) receiving at least one marketing agreement each from such at least one plurality of potential members;

c) approving such received marketing agreements, wherein members are determinable;

d) determining at least one first such identity-known member desiring to send at least one shared marketing message, shared with at least one other second identity-unknown member, to at least one plurality of proposed recipients; and

e) determining an identity of at least one sharing second member desiring to join such at least one shared marketing message to be sent to such at least one plurality of proposed recipients.

2. ) The collaborative marketing management system according to claim 1 further comprising the steps of:

a) receiving at least one marketing calendar from such at least one first member;

b) wherein such at least one marketing calendar comprises;

i) at least one topic of such at least one shared marketing message, and

ii) at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

c) acquiring at least one first marketing message from such at least one first member;

d) acquiring at least one second marketing message from such at least one sharing second member;

e) combining such at least one first marketing message and such at least one second marketing message into such at least one shared marketing message;

f) selecting such at least one plurality of recipients of such at least one shared marketing message from such at least one plurality of proposed recipients; and

g) sending such at least one shared marketing message to such at least one plurality of recipients.

3. ) The collaborative marketing management system according to claim 2 further comprising the steps of:

a) calculating at least one amount to be paid by such at least one participating second member;

b) calculating at least one benefit amount attributable to such at least one first member; and

c) receiving such at least one calculated amount from such at least one participating second member.

4. ) The collaborative marketing management system according to claim 3 further comprising the steps of:

a) retaining as operating profit at least one portion of such at least one calculated amount.

5. ) The collaborative marketing management system according to claim 2 further comprising the steps of:

a) recording the number of such at least one shared marketing messages sent;

b) recording the number of sent such at least one shared marketing messages responded to by such at least one recipient;

c) recording the number of sent such at least one first marketing messages responded to by such at least one recipient;

d) recording the number of sent such at least one second marketing messages responded to by such at least one recipient;

e) reporting to such at least one first member confidentially the number of such at least one first marketing messages responded to by such at least one recipient; and

f) reporting to such at least one second member confidentially the number of such at least one second marketing messages responded to by such at least one recipient.

6. ) The collaborative marketing management system according to claim 2 wherein such at least one plurality of recipients are entities known to such at least one first member.

7. ) The collaborative marketing management system according to claim 2 wherein such at least one plurality of recipients consist essentially of:

a) entities known to such at least one first member;

or

b) entities known to such at least one second member;

or

c) entities known to both such at least one first member and such at least one second member.

8. ) The collaborative marketing management system according to claim 2 wherein such at least one marketing calendar further comprises:

a) at least one count of estimated recipients of such at least one shared marketing message; and

b) identity of such at least one sharing second member.

9. ) The collaborative marketing management system according to claim 2 wherein the step of determining at least one second member desiring to join such at least one shared marketing message to be sent to such at least one plurality of proposed recipients comprises the steps of:

a) publishing such at least one marketing calendar of such at least one first member;

b) accepting requests to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic from such at least one second member;

c) selecting such at least one requesting second member for participation in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

d) issuing at least one invitation to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic to such at least one second member by such at least one first member; and

e) accepting such at least one invitation to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic by such at least one second member.

10. ) The collaborative marketing management system according to claim 2 further comprising the steps of:

a) preparing at least one initiative agreement for each such at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

b) wherein such at least one initiative agreement comprises

i) at least one schedule of completion dates of at least one manager task,

ii) at least one schedule of completion dates of at least one first member task,

iii) at least one schedule of completion dates of at least one second member task,

iv) at least one calculation basis for amount due from such at least one participating second member,

v) at least one amount due from such at least one participation second member, and

vi) at least one benefit amount due to such at least one first member;

c) agreeing to complete such at least one first member task by such at least one first member;

d) agreeing to complete such at least one second member task by such at least one second member; and

e) agreeing to complete such at least one manager task by such at least one manager.

11. ) The collaborative marketing management system according to claim 10 further comprising the steps of:

a) providing marketing calendar planning assistance to such at least one first member by such at least one manager;

b) providing design assistance for at least one first marketing message by such at least one manager;

c) providing design assistance for at least one second marketing message by such at least one manager; and

d) managing completion of such at least one initiative agreement by such at least one manager.

12. ) The collaborative marketing management system according to claim 11 wherein the step of approving such received marketing agreements, wherein members are determinable, comprises the steps of:

a) approving agreeing to comply with at least one manager requirement by at least one manager of such at least one managed collaborative marketing business;

b) wherein such at least one manager requirement comprises maintaining all such known proposed recipients of such at least one member as confidential, and

c) approving agreeing to comply with at least one member requirement by such at least one potential member;

d) wherein such at least one member requirement comprises

i) permitting the use of at least one creative element by such at least one manager,

ii) agreement to comply with at least one requirement of at least one such initiative agreement.

13. ) The collaborative marketing management system according to claim 2 wherein the step of combining such at least one first marketing message and such at least one second marketing message into such at least one shared marketing message is completed by such at least one manager.

14. ) The collaborative marketing management system according to claim 2 wherein the step of sending such at least one shared marketing message to such at least one plurality of recipients is completed by such at least one manager.

15. ) The collaborative marketing management system according to claim 2 wherein the step of sending such at least one shared marketing message to such at least one plurality of recipients is completed by such at least one first member.

16. ) The collaborative marketing management system according to claim 1 further comprising the step of receiving payment of at least one initial registration fee each from such at least one plurality of potential members.

17. ) The collaborative marketing management system according to claim 1 wherein such at least one managed collaborative marketing business is regionally organized.

18. ) A collaborative marketing management system relating to computer-managing at least one managed collaborative marketing business, comprising in combination:

a) computer interface means for acquiring at least one profile from at least one plurality of potential members;

b) computer interface means for permitting at least one first such identity-known member to send at least one shared marketing message, shared with at least one other second member, to at least one plurality of proposed recipients; and

c) computer interface means for permitting at least one sharing second member desiring to join such at least one shared marketing message to be sent to such at least one plurality of proposed recipients.

19. ) The collaborative marketing management system according to claim 18 further comprising:

a) computer interface means for receiving at least one marketing calendar from such at least one first member;

b) wherein such at least one marketing calendar comprises;

i) at least one topic of such at least one shared marketing message, and

ii) at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

c) computer processor means for acquiring at least one first marketing message from such at least one first member;

d) computer processor means for acquiring at least one second marketing message from such at least one sharing second member;

e) computer processor means for combining such at least one first marketing message and such at least one second marketing message into such at least one shared marketing message;

f) computer processor means for selecting such at least one plurality of recipients of such at least one shared marketing message from such at least one plurality of proposed recipients; and

g) computer communication means for sending such at least one shared marketing message to such at least one plurality of recipients.

20. ) The collaborative marketing management system according to claim 19 further comprising:

a) computer processor means for calculating at least one amount to be paid by such at least one participating second member;

b) computer processor means for calculating at least one benefit amount attributable to such at least one first member; and

c) computer storage means for storing such at least one calculated amount from such at least one participating second member.

21. ) The collaborative marketing management system according to claim 19 further comprising:

a) computer processor means for recording the number of such at least one shared marketing messages sent;

b) computer processor means for recording the number of sent such at least one shared marketing messages responded to by such at least one recipient;

c) computer processor means for recording the number of sent such at least one first marketing messages responded to by such at least one recipient;

d) computer processor means for recording the number of sent such at least one second marketing messages responded to by such at least one recipient;

e) computer processor means for reporting to such at least one first member confidentially the number of such at least one first marketing messages responded to by such at least one recipient; and

f) computer processor means for reporting to such at least one second member confidentially the number of such at least one second marketing messages responded to by such at least one recipient.

22. ) The collaborative marketing management system according to claim 19 wherein such at least one plurality of recipients are entities known to such at least one first member.

23. ) The collaborative marketing management system according to claim 19 wherein such at least one plurality of recipients consist essentially of:

a) entities known to such at least one first member;

or

b) entities known to such at least one second member;

or

c) entities known to both such at least one first member and such at least one second member.

24. ) The collaborative marketing management system according to claim 19 wherein such at least one marketing calendar further comprises:

a) at least one count of estimated recipients of such at least one shared marketing message; and

b) identity of such at least one sharing second member.

25. ) The collaborative marketing management system according to claim 19 wherein such computer interface means for permitting at least one sharing second member desiring to join such at least one shared marketing message to be sent to such at least one plurality of proposed recipients comprises:

a) computer processor means for publishing such at least one marketing calendar of such at least one first member;

b) computer interface means for accepting requests to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic from such at least one second member;

c) computer interface means for selecting such at least one requesting second member for participation in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

d) computer interface means for issuing at least one invitation to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic to such at least one second member by such at least one first member; and

e) computer interface means for accepting such at least one invitation to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic by such at least one second member.

26. ) The collaborative marketing management system according to claim 19 wherein such computer processor means for combining such at least one first marketing message and such at least one second marketing message into such at least one shared marketing message is controlled by such at least one manager.

27. ) The collaborative marketing management system according to claim 19 wherein such computer communication means for sending such at least one shared marketing message to such at least one plurality of recipients is controlled by such at least one manager.

28. ) The collaborative marketing management system according to claim 18 wherein such at least one managed collaborative marketing business is regionally organized.

29. ) A collaborative marketing management system computer program relating to computer-managing at least one managed collaborative marketing business, comprising the steps of:

a) storing at least one profile from at least one plurality of potential members;

b) authorizing at least one first such identity-known member to send at least one shared marketing message, shared with at least one other second member, to at a one plurality of proposed recipients; and

c) authorizing at least one sharing second member to join such at least one shared marketing message to be sent to such at least one plurality of proposed recipients.

30. ) The collaborative marketing management system computer program according to claim 29 further comprising the steps of:

a) storing at least one marketing calendar from such at least one first member;

b) wherein such at least one marketing calendar comprises;

i) at least one topic of such at least one shared marketing message, and

ii) at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

c) storing at least one first marketing message from such at least one first member;

d) storing at least one second marketing message from such at least one sharing second member;

e) combining such at least one first marketing message and such at least one second marketing message into such at least one shared marketing message;

f) selecting such at least one plurality of recipients of such at least one shared marketing message from such at least one plurality of proposed recipients; and

g) sending such at least one shared marketing message to such at least one plurality of recipients.

31. ) The collaborative marketing management system computer program according to claim 30 further comprising the steps of:

a) calculating at least one amount to be paid by such at least one participating second member;

b) calculating at least one benefit amount attributable to such at least one first member; and

c) storing such at least one calculated amount from such at least one participating second member.

32. ) The collaborative marketing management system computer program according to claim 30, wherein such at least one shared marketing message comprises electronic mail, further comprising the steps of:

a) recording the number of such at least one shared marketing messages sent;

b) recording the number of sent such at least one shared marketing messages opened by such at least one recipient;

c) recording the number of sent such at least one first marketing messages responded to by such at least one recipient;

d) recording the number of sent such at least one second marketing messages responded to by such at least one recipient;

e) reporting to such at least one first member confidentially the number of such at least one first marketing messages responded to by such at least one recipient; and

f) reporting to such at least one second member confidentially the number of such at least one second marketing messages responded to by such at least one recipient.

33. ) The collaborative marketing management system computer program according to claim 30 wherein such at least one plurality of recipients are entities known to such at least one first member.

34. ) The collaborative marketing management system computer program according to claim 30 wherein such at least one plurality of recipients consists essentially of:

a) entities known to such at least one first member;

or

b) entities known to such at least one second member;

or

c) entities known to both such at least one first member and such at least one second member.

35. ) The collaborative marketing management system computer program according to claim 30 wherein such at least one marketing calendar further comprises:

a) at least one count of estimated recipients of such at least one shared marketing message; and

b) identity of such at least one sharing second member.

36. ) The collaborative marketing management system computer program according to claim 30 wherein such step of authorizing at least one sharing second member desiring to join such at least one shared marketing message to be sent to such at least one plurality of proposed recipients comprises the steps of:

a) presenting such at least one marketing calendar of such at least one first member;

b) accepting requests to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic from such at least one second member;

c) selecting such at least one requesting second member for participation in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic;

d) issuing at least one invitation to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic to such at least one second member by such at least one first member; and

e) accepting such at least one invitation to participate in such at least one scheduled delivery of such at least one shared marketing message for such at least one topic by such at least one second member.

37. ) The collaborative marketing management system computer program according to claim 30, wherein such step of combining such at least one first marketing message and such at least one second marketing message into such at least one shared marketing message is controlled by such at least one manager.

38. ) The collaborative marketing management system computer program according to claim 30, wherein such step of sending such at least one shared marketing message to such at least one plurality of recipients is controlled by such at least one manager.