Method for improving a player tracking system to provide players a recruiting incentive

• US 20050014558A1
• Filed: 07/16/2003
• Published: 01/20/2005
• Est. Priority Date: 07/16/2003
• Status: Abandoned Application

• Current Assignee: Richard Craig Estey
• Original Assignee: Richard Craig Estey
• Inventors: Estey, Richard Craig
• Application Number:
  US10/620,411
• Publication Number:
  US 20050014558A1
• Time in Patent Office: Days
• US Class Current: 463/29
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3244 Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

Disclosed is a method of operating a conventional gaming system. Such gaming systems typically have player tracking systems which have databases storing player profile fields for either a sponsoring player or a recruited player. The invented method works with a typical gaming system, but adds an additional field which stores the identity of the recruit'"'"'s sponsor. Information regarding the recruit is then used to populate the recruit'"'"'s profile with, among other things, information identifying the sponsor. Criteria are then set, which if met by the recruit, result in the recruit being accepted by the system. The sponsor and recruits gaming activity is then collected by the system into each player'"'"'s profile, and ongoing, typically complementary, benefits are afforded to the sponsor based on the gaming activity of the recruit. Once the recruit is accepted into the system, he or she is able to become a sponsor with respect to new recruits.

Claims

1. A method of operating a gaming system, the gaming system comprising a player tracking system (PT-S) having a PTS database capable of storing player profile fields therein, said player being tracked by said PTS being either a sponsoring player or a recruited player, said method comprising:

creating at least one additional field for each player profile to store information identifying a recruited player'"'"'s sponsoring player;

receiving information relating to the recruited player for the purpose of populating the recruited player profile and wherein said received information includes information identifying a sponsoring player;

establishing recruited player criteria;

accepting a recruited player into the PTS that meets the recruited player criteria;

populating and storing a player profile in said PTS database corresponding to said received information from said recruited player;

recording each player'"'"'s gaming activity collected by said PTS database in each player'"'"'s profile; and

offering ongoing, typically complimentary, benefits to the recruited player'"'"'s sponsoring player based on the gaming activity of said recruited player;

2. The method of claim 1, wherein manual bookkeeping and player tracking replaces said PTS.

3. The method of claim 1, further comprising allowing a new player, subsequent to acceptance into said PTS, to become a sponsoring member.

4. The method of claim 3, further establishing a sponsoring hierarchy for recording the hierarchical relationship between sponsoring members and their sponsored players, wherein said hierarchical relationship would contain many levels of direct and indirectly sponsored players.

5. The method of claim 4, further comprising offering complimentary benefits to a first player based on the gaming activity or other qualified activity of subsequent players directly and indirectly sponsored by said first player as recorded in said sponsoring hierarchy.

6. The method of claim 5, wherein said offered complimentary benefits based on said sponsoring hierarchy are based on a selectable number of levels in said sponsoring hierarchy.

7. The method of claim 5, wherein said offered complimentary benefits are independently selectable for each level of an individual member'"'"'s sponsored hierarchy.

8. The method of claim 5, wherein said offered complimentary benefits for each level of an individual member'"'"'s sponsored hierarchy are selectable and based on a mathematical formula.

9. The method of claim 5, wherein said offered complimentary benefits for each level of an individual member'"'"'s sponsored hierarchy are selectable and based on the nature of the qualified activity.

10. The method of claim 5, further comprising offering an immediate incentive to said sponsoring member of a new player upon acceptance of said new player into said PTS.

11. The method of claim 5, wherein qualified gaming activity is based on at least one of the following:

the sum of all wagers placed by a player, the sum of all winnings associated with all wagers placed by a player, a configurable combination of a player'"'"'s wagers and winnings, the net winnings associated with a player, and other qualified spending by a player.

12. The method of claim 5, wherein said offered complimentary benefits are associated with qualified activity participated in by direct and indirect recruits beyond a minimum wagering volume, wherein a recruit'"'"'s gaming activity volume is a running sum of the value of all qualified gaming activity.

13. The method of claim 12, wherein said accumulated gaming activity volume is periodically set to zero.

14. The method of claim 10, further comprising populating the sponsoring member field of an existing member'"'"'s player profile with information identifying a sponsoring member.

15. The method of claim 14, further comprising allowing a member of said PTS to change his sponsoring member to identify a different member of said PTS.

16. The method of claim 15, further comprising requiring permission from said first sponsoring member before said change is enacted.

17. The method of claim 16, wherein the method described operates in the environment of a single casino.

18. The method of claim 16, wherein the method described is extended to accommodate multiple locations of a gaming organization.

19. The method of claim 16, wherein the method described is extended to accommodate multiple locations of organizations affiliated with a gaming organization.

20. The method of claim 18, wherein a gaming organization includes a casino, a race track, a dog racing track, a horse racing track, a sports betting organization, a bingo hall, and a lottery as well as a bar, a retail store, and other facilities where legalized gaming is permitted.