Advertising system for providing a message at point of purchase location
First Claim
Patent Images
1. An advertising system, comprising:
- a remuneration sponsored by an advertiser, the remuneration being presented to a customer conducting a consumer transaction with a merchant at a point of purchase location and being associated with a price reduction for the consumer transaction, the remuneration being presented in response to the customer initiating the transaction; and
an advertising message associated with the advertiser and being presented to the customer with the remuneration.
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Abstract
An advertising system provides an unexpected benefit to a customer of a merchant. The benefit may take the form of an immediate price reduction for a current transaction between the customer and the merchant and is provided to the customer based on the transaction with the merchant and without customer interaction. The customer is provided a notification that the benefit is a courtesy of an advertiser. The advertiser may be a third party merchant, manufacturer, service provider, or the like. The advertiser may compensate the vendor for the amount of the price reduction or a portion thereof.
23 Citations
20 Claims
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1. An advertising system, comprising:
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a remuneration sponsored by an advertiser, the remuneration being presented to a customer conducting a consumer transaction with a merchant at a point of purchase location and being associated with a price reduction for the consumer transaction, the remuneration being presented in response to the customer initiating the transaction; and
an advertising message associated with the advertiser and being presented to the customer with the remuneration. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for presenting an advertising message, comprising:
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(a) offering for sale a customer item associated with a vendor;
(b) processing with a retail terminal, a consumer transaction with a customer at a point of purchase location, the transaction being for the customer item and characterized by a purchase price;
(c) in response to (b), presenting the customer with a reduction in the purchase price, the reduction being sponsored by an advertiser, and being presented in conjunction with an advertisement of the advertiser, the advertiser being associated with a customer item other than the customer item offered for sale by the vendor; and
(d) processing with the retail terminal, the reduction in the purchase price. - View Dependent Claims (15, 16)
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17. An retailer terminal, comprising:
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means for processing a consumer transaction between a customer and a vendor, the means for processing being located at a point of purchase location for the vendor;
a means for evaluating predetermined criteria, the means for evaluating being operative in response to the means for processing;
a means for presenting the customer with a remuneration and an advertising message, the remuneration being associated with a price reduction for the consumer transaction with the vendor, and the advertising message being associated with an advertiser, and the advertiser sponsoring the remuneration, the means for notifying being operative in response to the means for evaluating; and
a means for processing the price reduction. - View Dependent Claims (18, 19, 20)
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Specification