System and process for the production of a customer individualized print product
First Claim
1. A system for the production of a customer individualized print product comprising saving means for saving of customer individual profiles of interest, fixing means for fixing of a customer individual ratio between information and advertisement in the print product, first selecting means for selection of information according to customer individual profiles of interest from a first database, whereby an identifier is assigned to every information file, second selecting means for selection of advertisement according a customer individual profile of interest from a second database, compiling means for compilation of the information and the advertisement according to a customer specific ratio, automatic layout means for the automated layout of information with the allocated identifier and of the advertisement for the generation of a print file, based on a format information, allocated to every information file and to every advertisement file, whereby the format information identifies a format from a given set of formats and the layout and with a layout format database for the saving of a set of layouts based on different formats of the format set and with first allocation means for the allocation of the compiled information files and advertisement files to one of the layouts based on the format information, second allocation means for the allocation of non-customer-specific advertisement by the allocation of information files and advertisement files to non-covered format fields in the layout, and reception means for the reception of a telecommunication message for the adaptation of the profile of interest.
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Abstract
A system and method for production of a printed product individualized for the customer, which offers the customer a selection of information content, depending on the variable payment (price) and the profile of interests thereof. Based on the price decision of the customer, a customer-specific relationship of optionally edited information content to customer-specific advertisement is generated. A dynamic matching of the profile of interests is carried out by feedback. The form of the printed product is determined by the selection of the information and the advertisements and the combination thereof according to the customer-specific relationship and profile of interests by means of an inventive layout. The printed product produced is suitable for traditional processing by print media, customer-specific in price, quality and quantity, achieves the interests of the advertisers with targeted advertising and the interests of the producers of the printed product with regard to achievable margins by providing a highly-attractive customer-specific product.
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Citations
9 Claims
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1. A system for the production of a customer individualized print product comprising
saving means for saving of customer individual profiles of interest, fixing means for fixing of a customer individual ratio between information and advertisement in the print product, first selecting means for selection of information according to customer individual profiles of interest from a first database, whereby an identifier is assigned to every information file, second selecting means for selection of advertisement according a customer individual profile of interest from a second database, compiling means for compilation of the information and the advertisement according to a customer specific ratio, automatic layout means for the automated layout of information with the allocated identifier and of the advertisement for the generation of a print file, based on a format information, allocated to every information file and to every advertisement file, whereby the format information identifies a format from a given set of formats and the layout and with a layout format database for the saving of a set of layouts based on different formats of the format set and with first allocation means for the allocation of the compiled information files and advertisement files to one of the layouts based on the format information, second allocation means for the allocation of non-customer-specific advertisement by the allocation of information files and advertisement files to non-covered format fields in the layout, and reception means for the reception of a telecommunication message for the adaptation of the profile of interest.
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7. A method for the production of a customer individual print product with the following steps:
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saving of a customer individual interest profile, fixing of a customer individual ratio of information to advertisement, selection of information according to a customer individual profile of interest from a first database, whereas every information file is allocated to an identifier, selection of advertisement according to a customer individual profile of interest from a second database, compilation of information and advertisement according to a customer individual ratio, automated layout of the information with the corresponding allocated identifier and of the advertisement for the generation of a print document, reception of a telecommunication message concerning the reading of one of the identifiers in the print product, and adaptation of the customer individual profile of interest, based on the reception of telecommunication message. - View Dependent Claims (8, 9)
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Specification