Transactions in virtual property

• US 20050021472A1
• Filed: 06/08/2004
• Published: 01/27/2005
• Est. Priority Date: 07/25/2003
• Status: Abandoned Application

• Current Assignee: Three-B International Limited
• Original Assignee: Three-B International Limited
• Inventors: Brownlee, David, Morris, Nicole, Peters, Leslie, Gettman, David
• Application Number:
  US10/864,251
• Publication Number:
  US 20050021472A1
• Time in Patent Office: Days
• US Class Current: 705/52
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Transactions in virtual property, such as virtual display windows of virtual buildings in a three-dimensional virtual city, are supported by a computer system and processing methods that enable selection and leasing or sale of the virtual property according to various business models. In one approach, advertisers or content providers may bid on the right to display content in virtual display windows of a virtual city that can be navigated using a 3D browser. Successful bidders become leaseholders of virtual display windows. Prior to the expiration of a lease term, a leaseholder may renew its lease or convey lease rights to another party, potentially at a profit.

Claims

1. A method, comprising:

receiving a selection of a virtual display window from among a plurality of virtual display windows, wherein each of the virtual display windows is allocated a specific position in a three-dimensional virtual space;

receiving a payment for a right to display content in the virtual display window for a specified time period;

receiving a network identifier associated with a network location of material content for display in the virtual display window;

associating a portion of the the selected virtual display window with the network identifier; and

during the specified time period, serving the network identifier to a three-dimensional virtual space browser as part of a data definition of the three-dimensional virtual space.

2. A method according to claim 1, wherein receiving a payment comprises receiving payment from a winning bidder in an online auction of the right to display content in the virtual display window for a specified time period.

3. A method according to claim 1, wherein receiving a payment comprises receiving a winning bid in an online auction for the right to display content in the virtual display window during a particular time interval, and receiving a lease fee that is based on traffic at the virtual display window.

4. A method according to claim 1, wherein receiving a payment comprises receiving a fixed price associated with the selected virtual display window.

5. A method according to claim 1, wherein receiving a payment comprises receiving a pay-per-click price associated with the selected virtual display window, wherein the number of clicks is based on statistics data collected, measured as the volume of selections of the virtual display window.

6. A method according to claim 1, wherein receiving a payment comprises receiving a pay-per-pass-by price associated with the selected virtual display window, wherein the number of pass-bys is based on statistics data collected, measured as the volume of visits to the virtual display window.

7. A method according to claim 1, wherein receiving a payment comprises receiving an in-focus price associated with the selected virtual display window, wherein the in-focus measurement is based on statistics data collected, and quantified as the duration or number of in-focus events for the virtual display window.

8. A method according to claim 1, wherein receiving a payment comprises receiving an in-view price associated with the selected virtual display window, wherein the in-view measurement is based on statistics data collected, and quantified as the duration or number of in-view events for the virtual display window.

9. A method according to claim 1, further comprising providing a portion of the payment to an owner or operator of a universe server.

10. A method according to claim 1, further comprising providing a portion of the payment to an owner or operator of a city server that serves the data definition.

11. A method according to claim 1, further comprising providing a portion of the payment to the prior display window leaseholder, where the prior display window owner previously had the right to define the network identifier associated with the display window.

12. A method according to claim 1, wherein a portion of the data definition is hosted other than by the city server or universe server, but by a third party server.

13. A method according to claim 1, wherein the majority of material content is linked to other virtual spaces.

14. A method according to claim 1, wherein the time periods start at staggered dates and have a variety of durations.

15. A method according to claim 1, further comprising receiving manifestation of acceptance of a lease contract relating to the selected virtual display window.

16. A method according to claim 1, wherein receiving a payment comprises receiving a deposit payment from bidders and a lease payment from a winning bidder in an online auction of the right to display content in the virtual display window for a specified time period, and further comprising sending notification to a losing bidder

17. A method according to claim 16, further comprising offering, to the losing bidder, a refund of the deposit payment paid by the losing bidder.

18. A method according to claim 1, wherein the selection of the virtual display window is based on navigating in the virtual three-dimensional space and viewing one or more virtual display window lease offer terms relating to one or more virtual display windows in the space.

19. A method according to claim 18 in which the offer terms are delivered as an overlay to the display window.

20. A method according to claim 18 in which the offer terms are delivered as information in adjacent display windows.

21. A method according to claim 18 in which the offer terms are delivered by interacting with the display window and being connected to a page with further details about the display window.

22. A method according to claim 1, wherein the selection of the virtual display window is based on viewing a map of the three-dimensional virtual space and viewing one or more virtual display window lease offer terms in an overlay of one or more virtual display window locations in the map.

23. A method according to claim 1, wherein the selection of the virtual display window is based on viewing a map of the three-dimensional virtual space, entering a search query, receiving a highlighted display in the map of one or more virtual display windows matching the search query.

24. A method according to claim 1, wherein the selection of the virtual display window is based on entering a search query and the response to the search query is to provide an updated data presentation which provides a tour of a number of virtual display windows matching the criteria in one or more virtual cities from which the final selection is made.

25. A method according to claim 1, further comprising the steps of:

receiving an upload of a log file of raw statistical information from the browser, wherein the raw statistical information has been created by monitoring one or more user navigation events, and creating and storing one or more log file entries reflecting the user navigation events;

processing the log file with one or more other log files to result in creating and storing summary statistics data.

26. A method according to claim 1, further comprising the steps of:

a server receiving from a multiplicity of browsers, data comprising statistical information created by monitoring one or more user navigation events;

processing the accumulated navigation events from the multiplicity of browsers resulting in creating and storing summary statistics data.

27. A method according to claim 25 or 26 in which at least part of the user navigation events are measured by projecting an area as a shape in front of each display window within a virtual three-dimensional space, and measuring when a viewer navigates into the area.

28. A method according to claim 25 or 26 in which the viewing direction of the viewer is taken into account in the navigation event measurement.

29. A method according to claim 25 or 26 in which the virtual three-dimensional space is divided into a number of cells.

30. A method according to claim 29 in which at least part of the user navigation events are measured by the entry and exit by the viewer to and from the cells within a virtual three-dimensional space.

31. A method according to claim 30 in which a display window is associated with at lease one cell within a virtual three-dimensional space in order to measure the user navigation events.

32. A method according to claim 29 in which each cell within a virtual three-dimensional space represents a grid area.

33. A method according to claim 25 or 26 in which a navigation event is measured by projecting a line onto a space in front of the viewer'"'"'s position in the virtual three-dimensional space, and measuring the length of time for which the line intersects with the face of any particular display window.

34. A method according to claim 25 or 26 in which a navigation event is measured by projecting a shape in the space in front of the viewer'"'"'s position in the virtual three dimensional space, and measuring the number of times or the length of time that any part of a display window falls within that projected shape.

35. A method according to claim 25 or 26 in which a navigation event is measured by projecting a shape in the space in front of the viewer'"'"'s position in the virtual three dimensional space, and measuring the proportion of a display window that falls within that projected shape.

36. A method according to claim 25 or 26, wherein the summary statistics data is associated with a particular virtual city among a plurality of virtual cities.

37. A method according to claim 25, wherein the log file is associated with a specified data collection interval that is delineated by a collection interval start event and a collection interval termination event.

38. A method according to claim 37, wherein the collection interval start event comprises entering a new virtual city.

39. A method according to claim 37, wherein the collection interval termination event comprises departing a virtual city.

40. A method according to claim 39, wherein the collection interval termination event comprises an idle period of a certain duration in the virtual space browser.

41. A method according to claim 39, wherein the collection interval termination event comprises the passage of a fixed amount of time.

42. A method according to claim 39, wherein the collection interval termination event comprises the exit from the virtual space browser.

43. A method according to claim 25 or 26, further comprising the steps of receiving the summary statistics data, determining prices associated with one or more virtual display windows based on the summary statistics data, and storing the prices in association with the virtual display windows.

44. A method according to claims 1 and 25 or 26, wherein the selection of the virtual display window is based in part on summary statistics data.

45. A method according to claim wherein the party that has acquired the right to associated a network identifier with a specified display window, also has the right to sub-let that display window.