Automatic selection of content-delivery provider using link mapping database

• US 20050021862A1
• Filed: 04/27/2004
• Published: 01/27/2005
• Est. Priority Date: 03/31/2000
• Status: Abandoned Application

• Current Assignee: Dickens Coal LLC (Intellectual Ventures LLC)
• Original Assignee: Dickens Coal LLC (Intellectual Ventures LLC)
• Inventors: Marino, Christopher C., Schroeder, Ken
• Application Number:
  US10/833,157
• Publication Number:
  US 20050021862A1
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A link-modifying web server automatically modifies links in each web page as it is served to a client browser. The web page is parsed for links, and the links are looked up in a link mapping database. A replacement field is read from the database. A link modifier alters the link using the replacement field to point to a different server at one of several content delivery providers. One of several replacement links can be selected from the link mapping database depending on network conditions and user account data. A replacement link to one content delivery provider can be chosen rather than another replacement link to a different content delivery provider when one provider'"'"'s network is responding more quickly or has a lower cost. A provider monitor continuously checks provider performance at each of the content delivery providers. When one provider'"'"'s network is slow or fails, the provider monitor instructs a delivery rule processor to choose link replacements at other content delivery providers. Thus the links in the web page served to the client are modified to point away from slow or failed providers.

Claims

1. A link-modifying web server comprising:

a network connection for receiving a request from a client for a web page file;

a file server for generating web page files;

a link modifier, receiving a web page file from the file server in response to a request from the client, for extracting an extracted link from the web page file, the extracted link for enabling fetching of a linked web file;

a link mapping database, coupled to receive the extracted link from the link modifier, for outputting a plurality of replacement fields for the extracted link, each of the replacement fields for generating a link to a different content delivery provider for serving the linked web file; and

a provider selector, receiving the replacement fields from the link mapping database, for selecting a selected replacement field for a selected content delivery provider;

wherein the link modifier receives the selected replacement field from the provider selector, the link modifier using the selected replacement field to generate a modified link in the web page file to generate a modified-link web page file;

wherein the network connection sends the modified-link web page file to the client;

wherein the client fetches the linked web file from the selected content delivery provider rather than from the link-modifying web server when the modified link is activated,

whereby links are modified to fetch the linked web file from the selected content delivery provider.

2. The link-modifying web server of claim 1 wherein the link modifier further comprises:

a link parser, receiving the web page file from the file server, for locating links within the web page file and for outputting the extracted link, the link parser for sending a plurality of extracted links to the link mapping database.

3. The link-modifying web server of claim 1 wherein the extracted link is a portion of a fully-specified link;

wherein the replacement fields contain a portion of a fully-specified link;

wherein portions of links are used as an index for selecting a matching entry in the link mapping database.

4. The link-modifying web server of claim 1 wherein the extracted link is a keyword extracted from an original link in the web page file,

wherein the link mapping database is indexed by keywords used to locate a matching entry in the link mapping database, the matching entry having the plurality of replacement fields,

whereby the keywords extracted from the original links are indexes for selecting the matching entry in the link mapping database.

5. The link-modifying web server of claim 4 wherein the keyword indicates a type of content in the linked web file, the type of content being a type of multimedia content including graphics, video, or audio.

6. The link-modifying web server of claim 1 wherein the extracted link is a full link that includes a high-level domain and a directory tree and a file name for the linked web file stored at the link-modifying web server,

whereby full links are used as an index for selecting a matching entry in the link mapping database.

7. The link-modifying web server of claim 1 wherein the link mapping database contains an index for each of the plurality of replacement fields, the index containing a link pattern that is able to match a plurality of different links;

wherein the link modifier compares the extracted link to the link pattern in the index of the link mapping database to select a matching entry with the replacement fields outputted to the provider selector,

whereby link patterns are matched.

8. The link-modifying web server of claim 1 wherein the selected replacement field is combined with an original link in the web page file that the extracted link was extracted from to generate the modified link.

9. The link-modifying web server of claim 8 wherein the selected replacement field is pre-pended to an original link in the web page file that the extracted link was extracted from to generate the modified link.

10. The link-modifying web server of claim 8 wherein the selected replacement field replaces a portion of the original link in the web page file that the extracted link was extracted from to generate the modified link.

11. The link-modifying web server of claim 10 wherein the web page file is a hyper-text mark-up language (html) file containing text and links, while the linked web file is a multimedia file displayed with the web page file on a browser at the client.

12. The link-modifying web server of claim 1 wherein the selected content delivery provider is selected based on measured performance.

13. The link-modifying web server of claim 12 further comprising:

a performance monitor, coupled to the provider selector, for measuring response times from each of the content delivery providers, the performance monitor sending a performance signal to the provider selector to indicate which content delivery provider has better response times;

wherein the provider selector uses the performance signal from the performance monitor to select the selected content delivery provider,

whereby content delivery providers are selected based on monitored performance.

14. The link-modifying web server of claim 13 wherein the performance monitor detects a failed content delivery provider, the performance monitor sending an indication of the failed content delivery provider to the provider selector;

wherein the provider selector avoids the failed content delivery provider when selecting the selected content delivery provider,

whereby failed networks are avoided by modifying links to avoid the failed content delivery provider.

15. The link-modifying web server of claim 1 further comprising:

a user database, receiving a user identifier from the client, for locating a user record for the user identifier;

wherein user criteria from the user record are sent to the provider selector, the provider selector using the user criteria to select the selected content delivery provider for the client,

whereby user criteria are used to modify links.

16. The link-modifying web server of claim 15 wherein the user criteria includes a location for the client;

wherein the selected content delivery provider is selected based on the location for the client and a location of the selected content delivery provider,

whereby geographic criteria are used for link modification.

17. The link-modifying web server of claim 16 wherein the user criteria includes a user priority level for the client;

wherein the selected content delivery provider is selected based on the user priority level for the client,

whereby user priority-level criteria are used for link modification.

18. The link-modifying web server of claim 1 further comprising:

a cost receiver, coupled to receive provider costs from the content delivery providers;

wherein the provider costs received from the content delivery providers are sent to the provider selector, the provider selector using the provider costs to select the selected content delivery provider for the client,

whereby costs of the content delivery providers are used for link modification.

19. The link-modifying web server of claim 18 wherein the provider costs are bids received from each of the content delivery providers;

whereby the content delivery providers bid for traffic from the link-modifying web server.

20. A computer-implemented method for directing traffic from a web-site server to a content delivery provider by link modification comprising:

at the web-site server, receiving a request over a network from a user at a remote client, the request specifying a requested file;

retrieving the requested file;

finding a link in the requested file, the link being a link to a linked file;

selecting a selected content delivery provider from a plurality of content delivery providers able to serve the linked file;

at the web-site server, altering the link to a modified link that points to the selected content delivery provider and not to other content delivery providers in the plurality of content delivery providers; and

transmitting the requested file with the modified link over the network to the remote client;

wherein the remote client reads the linked file from the selected content delivery provider,

whereby link modification re-directs the user from the web-site server to the selected content delivery provider.

21. The computer-implemented method of claim 20 further comprising:

monitoring performance of each of the plurality of content delivery providers;

detecting when a failed content delivery provider in the plurality of content delivery providers has poor performance;

selecting the selected content delivery provider from the plurality of content delivery providers that do not include the failed content delivery provider,

whereby users are directed to avoid failed content delivery providers by link modification and performance monitoring.

22. The computer-implemented method of claim 20 further comprising:

receiving a user ID from the user at the remote client;

reading a user database for a user record for the user ID;

selecting the selected content delivery provider based on criteria read from the user record,

whereby the user record is used to select the selected content delivery provider.

23. The computer-implemented method of claim 22 further comprising:

reading a user location from the user record;

selecting as a content delivery provider that is more-closely located near the user location than other content delivery providers when selecting the selected content delivery provider,

whereby the user location is used to select the selected content delivery provider.

24. The computer-implemented method of claim 23 further comprising:

reading a user level from the user record;

selecting the selected content delivery provider based on the user level read from the user record,

whereby the user level is used to select the selected content delivery provider.

25. The computer-implemented method of claim 20 further comprising:

using at least a portion of the link from the requested file to find a matching entry in link mapping database;

selecting a selected replacement from a plurality of replacements in the matching entry, the selected replacement being for the selected content delivery provider while other replacements in the plurality of replacements are for other content delivery providers than the selected content delivery provider;

wherein altering the link to a modified link comprises using the selected replacement to alter the link,

whereby the link mapping database is read for the selected replacement.

26. A computer-program product comprising:

a computer-usable medium having computer-readable program code means embodied therein for modifying links in a web page served to a client, the computer-readable program code means in the computer-program product comprising;

network connection means for transmitting and receiving packets from the client;

server application means for receiving requests from the client and generating an original web page requested by the client;

parser means, receiving the original web page, for locating links to other web files within the original web page, the parser means outputting a first link string;

link mapping means, receiving the first link string, for outputting a replacement;

provider selection means for selecting a content delivery provider from among a plurality of content delivery providers that serve web files; and

link modifying means, receiving the replacement from the link mapping means, for modifying links in the original web page using the replacement to generate new links, the new links pointing to a selected content delivery provider selected by the provider selection means;

wherein the original web page with the new links is transmitted by the network connection means to the client,

whereby links are modified as web pages are served using a modified link to direct requests for the other web files from the selected content delivery provider.

27. The computer-program product of claim 26 wherein the computer-readable program code means further comprises:

cost comparison means, receiving provider costs from each of the plurality of content delivery providers, for selecting the replacement from the link mapping means as a function of the provider costs,

whereby links are modified as web pages are served to direct requests for the other web files to a lowest-cost content delivery provider.

28. The computer-program product of claim 26 wherein the computer-readable program code means further comprises:

performance measurement means for measuring the performance of each of the plurality of content delivery providers, and for selecting the replacement from the link mapping means as a function of measured performance,

whereby links are modified as web pages are served to direct request for other web files to a best-performing content delivery provider.

29. The computer-program product of claim 26 wherein the computer-readable program code means further comprises:

pattern matching means, coupled to the link mapping means, for matching links in the original web page to pattern links from the link mapping means to determine the replacement,

whereby link patterns are matched to select an entry in the link mapping means.

30. The computer-program product of claim 26 wherein the replacement contains a portion of a fully-specified link;

whereby portions of links are indexes for selecting a matching entry in the link mapping means.

31. The computer-program product of claim 26 wherein the first link string is a keyword extracted from an original link in the original web page,

wherein the link mapping means is indexed by keywords used to locate a matching entry in the link mapping means, the matching entry having the plurality of possible replacements,

whereby the keywords extracted from the original links are indexes for selecting a matching entry in the link mapping means.

32. The computer-program product of claim 31 wherein the keyword indicates a type of content in the original web page, the type of content being a type of multimedia content including graphics, video, or audio.

33. The computer-program product of claim 26 wherein the first link string is a full link that includes a high-level domain and a directory tree and a file name for the other web files,

whereby full links are indexes for selecting a matching entry in the link mapping means.

34. The computer-program product of claim 26 wherein the replacement is combined with an original link in the original web page to generate the new link.

35. The computer-program product of claim 26 wherein the replacement is pre-pended to an original link in the original web page to generate the new link.

36. The computer-program product of claim 26 wherein the computer-readable program code means further comprises:

user account database means, receiving a user identifier from the client, for locating a user record with user criteria for the user identifier;

wherein user criteria from the user record are sent to the link modifying means, the link modifying means using the user criteria to generate the new links pointing to a content delivery provider selected for the client;

whereby user criteria are used to modify links.

37. The computer-program product of claim 36 wherein the user criteria includes a location for the client;

wherein the new link is generated to point to a selected content delivery provider that is selected based on the location for the client and a location of the selected content delivery provider,

whereby geographic criteria is used for link modification.

38. The computer-program product of claim 36 wherein the user criteria includes a priority level for the client;

wherein the new link is generated to point to a selected content delivery provider that is selected based on the priority level for the client,

whereby user priority-level criteria are used for link modification.