Method for customized data output on a web site

• US 20050022013A1
• Filed: 09/07/2002
• Published: 01/27/2005
• Est. Priority Date: 10/04/2001
• Status: Abandoned Application

• Current Assignee: Deutsche Telekom AG
• Original Assignee: Deutsche Telekom AG
• Inventors: Schwenk, Joerg
• Application Number:
  US10/491,596
• Publication Number:
  US 20050022013A1
• Time in Patent Office: Days
• US Class Current: 726/4
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/142 Managing session states for stateless protocols; Signalling session states; State transitions; Keeping-state mechanisms
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

In a method for customized data output on a web site, whereby specific data can be added to the content of a web site in targeted manner for an Internet user or a specific group of persons, a list of preferences is filed for the user in a databank of his Internet service provider (ISP), for example under his client number. When the user calls a web site, the web server contacted by the user requests the preferences from the ISP. The server transmits to the databank server, on querying the databank, the temporary IP address from which the web site has been called. The databank server accesses through an inverse a reverse RADIUS request the user'"'"'s preferences and transmits them to the web servers which uses the preferences to add to the called web site the customized data corresponding to the preferences

Claims

1-8. -8. (canceled).

9. A method for outputting personalized information to an internet user calling up a web site, comprising:

storing, in a database associated with an access server of an internet service provider of the user, a list of preferences for the user in association with an identifier of the user;

requesting, from the internet service provider of the user using a database request, the list of preferences using a web server contacted by the user to call up a web site;

supplementing, by the web server, prior to sending the web page to a terminal used by the user to access the internet, the web site called up by the user with personalized information using at least one preference of the list of preferences from the database;

sending, by the web server, to the internet service provider, a temporary IP address of the terminal for the database request;

establishing the identifier of the user by reversing a remote authentication dial-in user service request used to assign the temporary IP address; and

transmitting the stored list of preferences to the web server.

10. The method as recited claim 9 wherein the list of preferences includes personal interests of the user.

11. The method as recited claim 9 wherein the identifier of the user includes a customer number of the user.

12. The method as recited claim 9 wherein the terminal is at least one of a computer and a telecommunications terminal.

13. The method as recited claim 9 wherein the remote authentication dial-in user service request is a RADIUS request.

14. The method as recited claim 9 wherein the web server is a web server of the internet service provider.

15. The method as recited in claim 9 wherein the personalized information is associated with advertising of the internet tailored to specific interests of the user, the specific interests being encoded in the list of preferences.

16. The method as recited in claim 9 further comprising personalizing, using the list of preferences, a portal page that appears on the terminal after a dialing into the internet.

17. The method as recited in claim 16 wherein the database is accessible by the user via the portal so as to enable the user to change the stored list of preferences.

18. The method as recited in claim 17 wherein an access of the database by the user for changing the list of preferences is performable using a reverse remote authentication dial-in user service request.

19. The method as recited in claim 9 wherein the requesting is performed by the web server, the establishing is performed by the access server or the database server associated therewith, and the remote authentication dial-in user service request is a RADIUS request, and further comprising:

dialing, by the user, into the internet using the terminal by dialing into an access server of the internet service provider;

logging-on and authenticating, by the user, to the access server;

assigning a temporary IP address to the terminal using the RADIUS request;

entering, by the user, an internet address by specifying a name of the web server or selecting a hyperlink;

routing a connection from the terminal to the web server;

calling up the web site from a web space of the web server;

retrieving the list of preference stored in the database of the internet service provider and transmitting the list to the web server;

analyzing, by the web server, the list of preferences; and

transmitting to the terminal the web site together with personalized information.

20. The method as recited in claim 19 wherein the internet address is an IP address.

21. The method as recited in claim 19 wherein:

the logging-on and authenticating is performed using a password authentication protocol process; and

the reversed RADIUS request is performed so as to resolves the temporary IP address to a user name of the user; and

the retrieving the list of preferences is performed using the user name of the user.

22. The method as recited in claim 21 wherein the reversed RADIUS request is performed so as to resolves the temporary IP address to a password.

23. The method as recited in claim 21 wherein the password authentication protocol process is a PAP process.

24. The method as recited in claim 19 wherein:

the logging-on and authenticating is performed using a challenge and response authentication protocol process; and

the retrieving the list of preferences is performed by the access server or the database server associated therewith accessing the list of preferences stored in the data base via the reversed RADIUS request using the challenge and response authentication protocol process and the temporary IP address.

25. The method as recited in claim 24 wherein the challenge and response authentication protocol process is a CHAP process.