System and method for determining object effectiveness
First Claim
1. A method of comparing the relative effectiveness of different objects, the method comprising:
- determining a first comparative value to be associated with a first object that has been rendered in an online environment, wherein the first comparative value reflects user activity related to online interactions with the first object;
determining a first impression count for the first object that reflects a number of opportunities made available to users to perceive the first object within the online environment;
determining a second comparative value to be associated with a second object that has been rendered in an online environment, wherein the second comparative value reflects user activity related to online interactions with the second object;
determining a second impression count for the second object that reflects a number of opportunities made available to users to perceive the second object within the online environment;
determining a relative effectiveness measure for the first object based at least in part on the first comparative value and the first impression count;
determining a relative effectiveness measure for the second object based at least in part on the second comparative value and the second impression count; and
enabling comparison of the relative effectiveness measures for the first and second objects.
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Accused Products
Abstract
In general, the relative effectiveness of different objects may be determined by determining comparative values to be associated with a first and second object that has been rendered in an online environment, wherein the comparative values reflect user activity related to online interactions with the objects. An impression count may be determined for the objects that reflect a number of opportunities made available to users to perceive the objects within the online environment. Relative effectiveness measures for the first object and the second objects may be determined based at least in part on the comparative values and the impression counts to enable comparison of the relative effectiveness measures for the first and second objects.
145 Citations
62 Claims
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1. A method of comparing the relative effectiveness of different objects, the method comprising:
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determining a first comparative value to be associated with a first object that has been rendered in an online environment, wherein the first comparative value reflects user activity related to online interactions with the first object;
determining a first impression count for the first object that reflects a number of opportunities made available to users to perceive the first object within the online environment;
determining a second comparative value to be associated with a second object that has been rendered in an online environment, wherein the second comparative value reflects user activity related to online interactions with the second object;
determining a second impression count for the second object that reflects a number of opportunities made available to users to perceive the second object within the online environment;
determining a relative effectiveness measure for the first object based at least in part on the first comparative value and the first impression count;
determining a relative effectiveness measure for the second object based at least in part on the second comparative value and the second impression count; and
enabling comparison of the relative effectiveness measures for the first and second objects. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A method of calculating effectiveness of an object, the method comprising,
using a trusted payment processor code segment to determine a comparative value for an object, wherein the comparative value relates to revenues that are realized through one or more online interactions with the object; -
determining an impression count for the object; and
determining an effectiveness of the object by relating the comparative value to the impression count.
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31. A system that compares the relative effectiveness of different objects, the system comprising:
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a first comparative code segment structured and arranged to determine a first comparative value to be associated with a first object that has been rendered in an online environment, wherein the first comparative value reflects user activity related to online interactions with the first object;
a first impression code segment structured and arranged to determine a first impression count for the first object that reflects a number of opportunities made available to users to perceive the first object within the online environment;
a second comparative code segment structured and arranged to determine a second comparative value to be associated with a second object that has been rendered in an online environment, wherein the second comparative value reflects user activity related to online interactions with the second object;
a second impression code segment structured and arranged to determine a second impression count for the second object that reflects a number of opportunities made available to users to perceive the second object within the online environment;
a first effectiveness code segment structure and arranged to determine a relative effectiveness measure for the first object based at least in part on the first comparative value and the first impression count;
a second effectiveness code segment structured and arranged to determine a relative effectiveness measure for the second object based at least in part on the second comparative value and the second impression count; and
a comparison code segment structured and arranged to enable comparison of the relative effectiveness measures for the first and second objects. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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60. A system that calculates effectiveness of an object, the system comprising:
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a trusted payment processor code segment structured and arranged to determine a comparative value for an object, wherein the comparative value relates to revenues that are realized through one or more online interactions with the object;
an impression code segment structured and arranged to determine an impression count for the object; and
an effectiveness code segment structured and arranged to determine an effectiveness of the object by relating the comparative value to the impression count.
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61. A system that compares the relative effectiveness of different objects, the system comprising,
means for determining a first comparative value to be associated with a first object that has been rendered in an online environment, wherein the first comparative value reflects user activity related to online interactions with the first object; -
means for determining a first impression count for the first object that reflects a number of opportunities made available to users to perceive the first object within the online environment;
means for determining a second comparative value to be associated with a second object that has been rendered in an online environment, wherein the second comparative value reflects user activity related to online interactions with the second object;
means for determining a second impression count for the second object that reflects a number of opportunities made available to users to perceive the second object within the online environment;
means for determining a relative effectiveness measure for the first object based at least in part on the first comparative value and the first impression count;
means for determining a relative effectiveness measure for the second object based at least in part on the second comparative value and the second impression count; and
means for enabling comparison of the relative effectiveness measures for the first and second objects.
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62. A system that calculates effectiveness of an object, the system comprising:
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means for using a trusted payment processor code segment to determine a comparative value for an object, wherein the comparative value relates to revenues that are realized through one or more online interactions with the object;
means for determining an impression count for the object; and
means for determining an effectiveness of the object by relating the comparative value to the impression count.
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Specification